[exploring the important town of the real estate market · Beijing Chapter] the discount for new housing projects is very small, and the number of second-hand houses increases

With the continuous evolution of the real estate situation, what changes have taken place in the front line of the market? Recently, the reporter of E company investigated the real estate market in 9 key cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Zhengzhou, Hefei and Changsha, and felt the real pulse of the market.

From now on, e company has launched the column of "exploring key cities in the real estate market", a daily report on real estate research in key cities for readers.

The second part is about Beijing. What is the situation of the capital property market? Let's find out.

"The recent transactions of newly opened projects are relatively good, which also shows that the overall market is good, so there are few preferential activities for house purchase." A sales consultant in charge of several new housing projects in Beijing told the reporter of securities times · e company.

The reporter of E company recently visited the new and second-hand housing market in Beijing and found that the general preferential intensity of new housing projects is very small, many projects have no preferential treatment, and even the remaining tail houses of individual projects have to be sold after the festival. In terms of second-hand housing, the viewing volume of intermediary belt has increased significantly in recent two months. However, due to the approaching Spring Festival and other reasons, the market fell back in January.

Zhang Dawei, chief analyst of Centaline real estate, told the reporter of E company that the overall market in Beijing has stabilized due to multiple factors recently. "The lowest trading volume of Beijing's housing market has passed. As the representative of the most stable first tier cities, it is unlikely that house prices will rise or fall sharply. On the whole, with the emergence of the bottom of policy regulation, Beijing is expected to become the first first first tier city to get out of the low."

the preferential intensity of the new housing market is small

Recently, the reporter of E company conducted a field visit to many new housing projects such as Chaoyang, Fengtai and Daxing in Beijing as a buyer. It was found that there were few preferential activities for most new real estate projects entering the market in recent half a year, including just needed real estate and improved real estate. Nearly 80% of the houses had been removed within three months of the opening of some projects.

Lvcheng Qinyuan project is located near Dougezhuang, Chaoyang District, outside the East Fifth Ring Road of Beijing. The project was opened in September 2021.

A sales consultant of the project told reporters that Lvcheng Qinyuan was jointly developed by Lvcheng and Jinmao. The real estate mainly focuses on just needed high-quality houses, from one residence to three residences. "The government has set a price limit on developers. At present, the average sales price is about 65000. Nearly 60% of the project has been sold in more than three months. However, at present, the preferential activities are very small, and the full payment is only 14000 discount, that is, 10 million discount of 40000 yuan."

Not far from the green city Qinyuan is rongchuang Chaoyang No. 1, which focuses on improved technology housing. The sales consultant of the project told reporters, "our project was opened during the national day last year. At present, there are about 20% houses left. The house types of the project are three and four, most of which are two elevator and two households. The area is more than 110 square meters, and the average price is 71000." Turning to preferential activities, the person said that rongchuang Chaoyang No. 1 has no preferential activities and is sold at the published price. At most, according to the payment cycle, the developer provides some deduction of property fee or parking fee.

Beijing - Hesheng me Yue is located near Yinghai outside the South Fifth Ring Road, Daxing District, Beijing. The real estate was officially opened in July last year. A sales consultant of the real estate told reporters that we mainly focus on small and medium-sized rigid demand commercial houses. The minimum house area is 55 square meters, the maximum is 120 square meters, and the unit price is about 6.5. "The project has been opened for half a year. At present, the removal rate is about 90%, but the selection of the remaining house types is relatively rich. In terms of preferential activities, due to private enterprise developers, there are small discounts for good payment, about 1 point."

Both Jinmao Mansion in the East and Jinmao Mansion in Beijing are located near the South Third Ring Road of Fengtai District. The straight-line distance between the two projects is about 3km. Jinmao Mansion sales consultant told reporters that we mainly focus on high-end science and technology residence. At present, there are not many houses left in Jinmao Mansion phase II of East three. There are still some three bedrooms of 125 square meters and 140 square meters, with a unit price of about 108000. There is no discount for the whole money or the loan. "Beijing Jinmao Mansion opened relatively early, about a year ago, and there are still two sets of xiayue house types on the first floor, with an area of about 140 square meters and an average price of more than 100000 points. However, it is not sold at present, and it will be sold after the price is raised after the festival."

In terms of second-hand housing, many intermediaries expressed to the reporter of E company the fact that the recent viewing volume and trading volume have increased significantly.

The wheat field real estate agent, located in Beijing's South Third Ring Road, said, "the volume of belt viewing and trading has increased significantly in these two months compared with October and November. I sold two sets in December. Before that, it was not easy, and the loan cycle of home buyers has been reduced to about one month. However, due to the repeated epidemic and the approaching Spring Festival, the volume of belt viewing is much less than that in December".

In fact, Beijing's second-hand housing market at the end of last year has become a consensus in the industry. According to the data recently released by Heshuo institutions, in December 2021, there were more than 15400 online signs of second-hand houses in Beijing, an increase of 30% over November. There was a tail raising market in Beijing's second-hand housing market. In 2021, nearly 193200 second-hand houses in Beijing were signed online, a new high in recent five years.

The China Index Research Institute also believes that the second-hand housing market in Beijing gradually picked up with the recovery of credit line and the shortening of lending cycle in the fourth quarter, showing a tail raising market.

Beijing property market stabilizes

According to the latest data, due to the upcoming Spring Festival and other factors, the transactions in Beijing's new housing and second-hand housing market fell compared with last month.

According to the data provided by Zhongyuan Real Estate Research Center, as of January 24, 9289 sets of second-hand houses in Beijing have been signed online in the month, and the number of houses signed online in the whole month is expected to be about 13000, which is lower than 15400 sets in December. But it is still higher than that from September to November. In terms of new houses, the supply of Beijing market has increased significantly. At present, the trading volume has reached 2316 sets. The peak supply of new houses has passed, and the market turnover has also dropped.

Zhang Dawei, chief analyst of Centaline real estate, told the reporter of E company that the overall property market in Beijing has stabilized in recent two months due to multiple factors.

Specifically, he believes that, first of all, there have been significant changes in credit policy. "The most stringent time of credit policy has passed. The resolution of the backlog of housing loans after queuing is the main reason for the restorative rise in the trading volume of second-hand houses in December and January. With the increase of credit supply from December to January, there is basically no need to queue up for mortgage loans for home buyers in Beijing, and they can lend money in about a month." Secondly, from September to November, the trading volume of second-hand houses continued to be low. In addition to the impact of credit, the blowout in the supply of new houses is also a major reason. With the first round of centralized land supply houses have basically entered the market, the demand of second-hand housing market has recovered.

\u3000\u3000 "As the city with the strictest real estate regulation in China, Beijing's house prices have been relatively stable since 2017. At the beginning of 2021, only a few regions such as Haidian, Wangjing and Yizhuang had relatively increased prices, and the prices in most regions of Beijing are still lower than the same period in 2017. In this case, after the adjustment from September to November, some second-hand house buyers believe that the house prices have been adjusted in place, and then The second entry into the market has promoted the stabilization of trading volume. " Zhang Dawei also said.

In terms of new houses, looking forward to the whole year, the China Index Research Institute believes that the transaction scale of Beijing's new house market is expected to remain at a relatively high level in 2022. With the improvement of credit margin in the first half of the year, the market heat will recover steadily, and the overall market is expected to maintain a stable operation in the second half of the year. In terms of house price, with the entry of centralized land supply projects into the market, the entry of limited house price projects into the market will increase. The limited house price projects will replace the limited competition housing, and stabilize the rise of house price to a certain extent. At the same time, under the comprehensive influence of the main tone of "three stabilities" and the main policy will not be relaxed, the rise of overall price may be limited.

\u3000\u3000 "The low volume of Beijing's real estate market has passed, and the market is expected to linger on this basis in the first quarter of 2022, but on the whole, as the representative of the most stable first tier cities, it is unlikely that house prices will rise or fall sharply. With the emergence of the bottom of policy regulation, Beijing is expected to be the first first first first tier city to get out of the lowest level. From February to March, Beijing is expected to be the first tier city as a whole due to the impact of Winter Olympics and other conferences Market demand will be overstocked until April to May. " Zhang Dawei told e company reporters.

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