Industry observation: accelerate the digital upgrading of convenience stores and broaden the service boundary

At present, digitization has penetrated into all aspects of Lbx Pharmacy Chain Joint Stock Company(603883) life. As a retail format closest to consumers, convenience stores are giving full play to the potential of social and people's livelihood security under the fast-paced life.

"Although sparrows are small, they have five internal organs". From three meals a day to a wide range of snacks, coffee and beverages, and then to daily necessities, convenience stores provide consumers with more convenient and timely services. Take the local convenience store brand convenience bee as an example. In early January, it announced to start the digital service guarantee mechanism during the Spring Festival and the Spring Festival in advance, which will continue until the end of the Spring Festival in 2022.

It is reported that during the Spring Festival transportation, convenient bee stores will strengthen all kinds of internal and external epidemic prevention related work, provide services within their capacity, and ensure the supply of "people's livelihood basic products" and epidemic prevention supplies, especially in transportation hub stores. At the same time, for consumers who "celebrate the new year on the spot", discounted authentic products will be provided to facilitate consumers to purchase new year goods.

Industry insiders believe that young people working in big cities are used to eating alone and celebrating alone during holidays. The existence of convenience stores meets their demand for exquisite quality of life to a certain extent.

An earlier report pointed out: "with the continuous improvement of consumers' requirements for the immediacy and convenience of consumption, the significance of 24-hour convenience stores for consumer services has gradually exceeded the significance of sales opportunities. Convenience for the people has become an important function of convenience stores to serve the people's livelihood and bear social responsibility."

With the proposal of supporting policies such as "construction of international consumption center" and "quarter hour convenient life circle", Chinese local convenience store brands are actively improving the coverage density of convenience stores, including "sinking market".

"This is very consistent with our current development reality. We are willing to provide people's livelihood services and guarantee for more cities." The relevant person in charge of convenience bee said, "from the perspective of policy, the construction of 'quarter hour convenience life circle' needs the support of the business form of chain convenience stores. From the current development reality, some cities sinking the market already have a good business environment for the development of convenience chains, and local consumers also want high-quality brands to settle in."

In addition, convenient bee takes advantage of digital advantages to develop and popularize food QR code. The code mainly includes five elements: product production date, time, effective date, serial number, Global trade project code and batch number. One object and one code are combined with automatic scanning and settlement equipment. It is understood that this QR code adds validity information. Once the validity period is exceeded, consumers will not be able to scan the code to buy.

In fact, convenience stores not only provide goods and services, but also more and more offline activities are gradually incorporated into convenience stores and become an important part of the external display of their stores. Public welfare is an important aspect.

In recent years, the convenience bee has jointly organized a number of public welfare activities for visually impaired groups, autistic children, patients with head, face and physical defects and the poor elderly in the old revolutionary base areas. In these public welfare projects, convenience bee has given full play to the geographical advantages of smart networks and stores, turned the national store space into an important carrier for delivering public welfare, and enabled the needs of vulnerable groups to reach more people through a networked and intelligent environment through TV screens, radio, posters, theme stores and other forms.

Insiders believe that the convenience store itself has the attribute of "space media". With the continuous expansion of the density of convenience stores, the convenience stores in the streets will further become the scene of various public welfare activities in the future.

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