The Spring Festival, the biggest schedule of the year, is about to officially kick off, and the pre-sale war in full swing has been going on for many days.
This year’s Spring Festival shows a pattern of one super multi strength. The box office of the professional lighthouse reached a record of 1.752 billion yuan on the first day of the year, and the box office of the professional lighthouse had exceeded the record of 1.704 million yuan on the first day of the year, which had exceeded the record of 1.704 million yuan on the first day of the year
Image Source: Lighthouse Professional Edition
In 2022, eight films were released during the Spring Festival, including “shuimen bridge in Changjin Lake”, “sniper”, “miracle · stupid child”, “Four Seas”, “the killer is not too calm”, “pleasant goat and grey wolf out of the future”, “bear haunt · return to earth” and “little tiger pier hero”.
The number of companies gathered behind the film is also very large. According to the statistics of each reporter, plus the co producers, the largest number of producers of Spring Festival films is “miracle stupid child”, with the number of producers reaching 37; The number of producers of “shuimen bridge of Changjin Lake” and “Four Seas” is 29.
It is worth noting that ticket prices continue to rise sharply during the Spring Festival this year. According to the pre-sale data from February 1 to February 3 opened by the professional version of the lighthouse, the average ticket price is 58.3 yuan, 58.8 yuan and 59.3 yuan respectively, of which the average ticket price of shuimen bridge of Changjin lake is more than 60 yuan.
On the first day of the lunar new year, the pre-sale box office was 390 million yuan, and “Watergate bridge” was far ahead
Eight films fought in the Spring Festival in 2022, with fierce competition.
According to the data of Lighthouse professional edition, as of 17:00 on January 30, the number of pre-sale cinemas on the first day of 2022 exceeded 520400, breaking the record of the number of single day shows in Chinese film history set on the first day of 2019. Among them, the pre-sale box office on the first day of 2019 has risen to about 390 million yuan.
The most popular film in the new film is “shuimen bridge of Changjin Lake”, with a pre-sale box office of 188 million yuan, 120 million yuan higher than the second place “miracle stupid child”.
The notice of shuimen bridge in Changjin Lake recently showed a new and arduous task: the seventh company first completed the combat task in xiajieyu, and then fought with the ninth company to launch an attack on shuimen bridge and prevent the withdrawal of US troops. In the fierce storm and snow, the dark tide of shuimen bridge with dangerous terrain surges, and the fully armed enemy holds the favorable terrain and air control. The U.S. military is on full alert on the bridge deck and sets a trap. The volunteer army is about to have a comprehensive contest with the enemy. Yu Dong, film producer, general producer and chairman of Bona film group, said: “the audience will see a colder, hotter, hotter and crueler World War I!”
stills of shuimen bridge in Changjin Lake Source: cat’s eye Professional Edition
At present, the top three in the pre-sale box office list are “shuimen bridge of Changjin Lake”, “miracle · stupid child” and “Four Seas”, showing a trend of “one super and many strong”.
In the Spring Festival of previous years, the head film was mainly family fun. After “super family” was withdrawn from the file, “shuimen bridge of Changjin Lake” topped the leading position. Another spring festival film “sniper”, also adapted from the true story of resisting US aggression and aiding Korea, is set against the background of the “cold gun and cold gun” movement during the Korean War and jointly directed by Zhang Yimou and Zhang Mo’s father and daughter for the first time.
As a film of the same type and with the same historical background, under the oppression of “shuimen bridge of Changjin Lake”, many viewers are sweating for “sniper”. Zhang Yimou explained why he did not withdraw the file: “one is a panoramic grand narrative, the other is to see the big from the small and focus on an unknown small ‘War”. Literary and artistic works must bloom. “
The ticket price of Spring Festival reached a new high, and the single piece of “shuimen bridge” exceeded 60 yuan
The pre-sale of the Spring Festival this year started late, and the pre-sale period is only 11 days. According to the analysis of cat’s Eye Research Institute, the overall audience of this year’s Spring Festival films tends to be older. This part of the group does not belong to the pre-sale active group, which will also lead to the performance of pre-sale at this stage lagging behind that of last year.
However, this year’s spring festival film type can be called fairy fight, covering a comprehensive range, including war, action, fantasy, comedy and animation. In addition to “shuimen bridge of Changjin Lake” and “sniper”, the “miracle stupid child” directed by Wen Muye and supervised by Ning Hao, the only pure comedy film in the Spring Festival file “this killer is not too calm”, and the “Four Seas” directed by Han Han and starring Liu Haoran, Liu haocun and Shen Teng are also popular players in the Spring Festival file
“Four Seas” stills source: cat’s eye Professional Edition
In addition, there are up to three animated films in the Spring Festival in 2022, including two children’s IP “pleasant goat and grey wolf” and “bear haunt”.
The number of companies gathered behind the spring festival film is also very large. According to the statistics of each reporter, plus the co producers, the largest number of producers of Spring Festival films is “miracle stupid child”, with the number of producers reaching 37; In second place is “this killer is not too calm”, with 32 producers. The number of producers of “shuimen bridge of Changjin Lake” and “Four Seas” is 29.
There are 8 films in this year’s Spring Festival:
Excluding companies that repeatedly participate in the film, according to the statistics of each reporter, this year’s Spring Festival still attracted more than 60 producers. Among them, Bona film participated in the Watergate bridge of Changjin lake and the four seas, China Film Co.Ltd(600977) participated in the Watergate bridge of Changjin lake and miracle stupid child, and Ali film participated in the Watergate bridge of Changjin lake, miracle stupid child, the four seas and the future of pleasant goat and grey wolf.
It is worth noting that ticket prices continue to rise sharply during the Spring Festival this year. According to the pre-sale data from February 1 to February 3 opened by the professional version of the lighthouse, the average ticket price is 58.3 yuan, 58.8 yuan and 59.3 yuan respectively, of which the average ticket price of shuimen bridge of Changjin lake is more than 60 yuan.
According to the data of Lighthouse professional edition, the average ticket price of Spring Festival in 2021 is 48.9 yuan, while the average ticket price of Spring Festival in 2019, 2018 and 2017 is 44.7 yuan, 39.7 yuan and 37.8 yuan. Ticket prices for the Spring Festival show an upward trend year after year.
According to the Research Report of CICC, the increase of ticket price is relatively limited due to the relatively low proportion of films with IMAX system and the continuous downward trend of channels. It is estimated that under neutral circumstances, the box office of this year’s Spring Festival, including service fees, will be 6.96 billion yuan.
A theater practitioner estimated that the box office volume of the Spring Festival this year was between 7.5 billion yuan and 8 billion yuan. “Since the epidemic, the schedule effect has been prominent, and the Spring Festival has been given more attention. Generally speaking, the box office of the spring festival may continue the pattern of last year, and the box office will eventually focus on two films.”
