The newly increased R & D and sales investment of 1.3 billion 360 Security Technology Inc(601360) is expected to achieve a revenue of more than 10 billion yuan last year

On the evening of January 28, 360 Security Technology Inc(601360) (601360) released the performance forecast. It is estimated that the net profit attributable to the shareholders of the listed company in 2021 will be about 823 million yuan to 991 million yuan; The operating revenue was about 10.6 billion yuan to 11.1 billion yuan, including 1.24 billion yuan to 1.45 billion yuan from security business and other businesses, with a year-on-year increase of about 432 million yuan to 642 million yuan, an increase of about 53.47% - 79.46%.

From the perspective of disassembly, two points deserve attention. From the perspective of revenue, it is not ruled out that there is still increment. In the announcement, the company said that due to the failure of the final acceptance of some completed orders of the company in the reporting period, the corresponding income could not be recognized in the reporting period. The company said that it would spare no effort to promote the progress of completion acceptance and complete the final acceptance as soon as possible.

From the perspective of net profit, there was a year-on-year decline. The reason is related to the company's new R & D and sales investment.

Last year, 360 comprehensively promoted the "big security" strategy and continuously accelerated its expansion in the fields of government and enterprise security. While carrying out Internet business and intelligent hardware business, the company accelerated the development of government enterprise security and digital city business, and signed contracts with 15 core customers (including 2 urban industries and 13 non urban industries). Many of these projects have become industry benchmark cases.

For example, in cooperation with Shanghai Changfeng Digital Information Technology Co., Ltd., it won the bid for the informatization and supporting facilities project of Shanghai Putuo District Urban Safety brain project of 210 million yuan, which will help improve the digital security capability of Shanghai as a whole.

In addition, the reporter also confirmed from the company that 360 is increasing the advance layout of its business from 2022 to 2023 and has reserved a certain number of potential intended customers. In 2022, the company plans to open up 10 + cities and deeply contact 40 + cities.

At present, governments at all levels and traditional enterprises have increased their digital transformation, giving birth to many new digital scenes such as smart city, smart medicine, industrial Internet and Internet of vehicles, as well as new technology security challenges such as data security, cloud security and Internet of things security. In 2021, the state successively issued many laws and regulations, such as the network security law, the data security law, the personal information protection law, the regulations on the protection of key information infrastructure and so on. In the company's view, the connotation of security has far exceeded the scope of traditional network security.

This is regarded as an incremental market by 360. To this end, 360 has upgraded to digital security in order to match the digital strategy of the whole of China. A major feature is that the company has increased technology R & D and market development, adding about 1.3 billion yuan of R & D expenses and sales expenses year-on-year, which has also become an important reason for the decline of the company's net profit.

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