In 2021, Postal Savings Bank Of China Co.Ltd(601658) will benefit the people with high-quality financial services to help urban and rural residents achieve a better life. Let the brand shine again and add vitality. Let’s start the colorful picture of 2021, review the past and look forward to the future.
“Postal love public welfare” has put wings on students’ dreams
On March 20, 2021, the fourth anniversary of the establishment of the “postal love public welfare” platform, the “postal love public welfare fund” received a total of more than 32 million yuan of donations, opened “postal love self-improvement classes” in senior high schools in 43 poverty-stricken counties across the country, and issued “postal love Scholarships” to outstanding high school graduates admitted to universities. More than 6200 students benefited, adding wings to students’ dreams.
In this year, Postal Savings Bank Of China Co.Ltd(601658) and Xinhuanetco.Ltd(603888) jointly released the theme song of postal love public welfare activities “born of beautiful postal love”, which not only spread the concept of postal love public welfare, but also made the brand image of postal love public welfare more popular. The total exposure of the theme communication activity of “mail love public welfare” reached 261 million times and gained a good reputation.
Render “different Postal Savings Bank Of China Co.Ltd(601658) “
On May 10, 2021, Postal Savings Bank Of China Co.Ltd(601658) jointly planned the theme communication activity “different Postal Savings Bank Of China Co.Ltd(601658) ” with People.Cn Co.Ltd(603000) and other media platforms around the new visual image, new sub brand planning, new corporate culture, highlights of business development and social responsibility, and launched a series of publicity through its own channels, presenting the excellent achievements of Postal Savings Bank Of China Co.Ltd(601658) transformation and development from multiple platforms and angles, Focus on highlighting the brand characteristics of Postal Savings Bank Of China Co.Ltd(601658) “young, dynamic, fashionable and professional”, present a brand image different from the previous young fashion, and let all sectors of society feel the new “big line image” of Postal Savings Bank Of China Co.Ltd(601658) . The total exposure of this theme communication activity reached 655 million times.
Trace the red finance and feel the red spirit
From June 1 to July 10, 2021, Postal Savings Bank Of China Co.Ltd(601658) exclusively aired the program “red financial road” of China Central Television financial channel. Taking China’s red finance as the main line, the program vividly shows and interprets the development process of the financial industry from scratch, from germination to growth from a financial perspective, so that the audience can recall the history of red finance in the lens.
In July 2021, Postal Savings Bank Of China Co.Ltd(601658) and fenghuang.com jointly held the theme calligraphy, painting and photography creation season of “chasing dreams and painting Huazhang together”, launched a warm invitation to college students and the public, and collected calligraphy, painting and photography works created along the way, carried forward the spirit of struggle and transmitted the strength of progress by walking the “100 excellent routes of red tourism in the centennial of the founding of the party”. Henan, Hebei, Guangxi, Shenzhen and other branches have also carried out various forms of themed calligraphy and painting competitions locally, which has attracted extensive attention from all walks of life. The calligraphy and painting competition received more than 3000 groups of works, with a total exposure of more than 455 million times, and achieved good communication results.
China helps rural industries upgrade and practices the cause of Rural Revitalization
In September 2021, Postal Savings Bank Of China Co.Ltd(601658) launched a large-scale Rural Revitalization special report “color China” jointly with surging news, and went into Guangxi, Zhejiang, Qinghai, Heilongjiang and other places. Taking color as the carrier, it explored the rural spirit and industrial development in the new era from the perspectives of industrial prosperity, ecological livability, rural civilization and affluence, and jointly painted color China.
Relying on the series of documentaries shot and produced by surging news, it shows Postal Savings Bank Of China Co.Ltd(601658) adhering to the positioning of serving “agriculture, rural areas and farmers”, urban and rural residents and small and medium-sized enterprises, helping rural revitalization with finance, fulfilling the responsibilities of state-owned banks, singing the brand name of “green makes life better”, and contributing financial strength to the construction of beautiful villages. The total exposure of this theme communication activity reached 521 million times.
Postal Savings Bank Of China Co.Ltd(601658) practice green development
In September 2021, Postal Savings Bank Of China Co.Ltd(601658) “green makes life better” high-speed railway named brand special train officially set off. Beijing Guangzhou high-speed railway and Shanghai Kunming high-speed railway brand special trains use China’s speed to convey the power of postal savings, carrying the brand slogan of “green makes life better”, galloping in the north, South, West and east of the motherland.
The brand image advertising film has made a wonderful appearance and spread widely
In November 2021, Postal Savings Bank Of China Co.Ltd(601658) new brand image advertisement landed on China Central Television, launched in the prime advertising period after China Central Television’s comprehensive channel “news broadcast”, and broadcast on China Central Television’s financial channel, news channel, Phoenix Satellite TV and other platforms. The film takes “green” as the main vision throughout, with beautiful picture and lively rhythm. It fully demonstrates the brand slogan of Postal Savings Bank Of China Co.Ltd(601658) “green makes life better”, and vividly shows the brand image of Postal Savings Bank Of China Co.Ltd(601658) practicing green development, fully serving rural revitalization and helping urban and rural residents realize a better life. After the advertising film went online, local branches responded positively, made full use of local media resources and widely spread it. This bright postal savings green can be seen everywhere in both rural and urban areas.
Green pioneers actively practice green finance
In December 2021, Postal Savings Bank Of China Co.Ltd(601658) united interface news launched a series of special documentaries “green pioneers”, visiting Shanxi, Hainan, Guangdong, Jiangxi and other places to serve the postal savings practice of green and low-carbon transformation and development. The special documentary has been exposed 220 million times, which fully shows that Postal Savings Bank Of China Co.Ltd(601658) under the guidance of the concept of “two mountains”, vigorously develop green finance and help achieve the goals of carbon peak by 2030 and carbon neutralization by 2060.
In December 2021, Postal Savings Bank Of China Co.Ltd(601658) jointly planned and carried out the theme communication activity of “2022 good life season” with Tencent. Through the launch of flash cards, full reduction of cloud flash payment tickets, postal savings Silk Road bank, postal savings and other products and marketing activities, it showed that Postal Savings Bank Of China Co.Ltd(601658) assisted the majority of cities and towns with warm financial services. The total exposure of this theme communication activity exceeded 200 million times.
Series sub brand publicity is wonderful
In April 2021, Postal Savings Bank Of China Co.Ltd(601658) jointly planned with Sohu to carry out the theme communication activity of “car online loan, beauty and enjoyment”, with a total exposure of 70.921 million times.
Throughout 2021, Postal Savings Bank Of China Co.Ltd(601658) carried out theme communication activities around a series of sub brands such as enjoy Jinhui, enjoy family, enjoy youth, Post Silver wealth and mail car loan, with a total exposure of more than 1 billion times, and achieved good brand publicity and business marketing results
Local brand activities show the style of postal savings and name offline events
In 2021, Postal Savings Bank Of China Co.Ltd(601658) local branches carried out brand publicity by participating in exhibitions, naming large-scale offline activities or cooperating with local mainstream media to create a good brand image. Among them, Hebei Branch joined hands with Hebei Provincial Sports Bureau to launch the activity of ” Postal Savings Bank Of China Co.Ltd(601658) ice and snow Caravan” in Hebei Province, Qingdao branch appeared in the Chinese family sailing race held by Zhongfan, and Anhui branch jointly held the children’s red song choir competition of “burn a good boy” with Anhui music radio, Qinghai Branch and Qinghai postal branch cooperated to help the 8th Qinghai Lake (International) electric vehicle challenge…… Local branches promote the further improvement of Postal Savings Bank Of China Co.Ltd(601658) overall image by carrying out various forms of brand activities.
In 2021, Postal Savings Bank Of China Co.Ltd(601658) planned more than 10 brand communication activities such as “green makes life better”, with a total exposure of 4.3 billion times, effectively supporting business development and comprehensively improving the brand image. Thanks to the innovative integrated marketing communication form and good communication effect, it has won many awards and honors.
The next chapter is still being written. Say goodbye to 2021. 2022 we continue to work with you hand in hand. Postal Savings Bank Of China Co.Ltd(601658) green makes life better.
