Reporter Li Xiaohua
Old and new iterations, update forward. Looking back on the Jingzhou real estate market in 2021, although the market response is slightly cold, the marketing war between real estate enterprises is becoming more and more intense. After a year of competition, the year-end transcripts of major real estate enterprises in Jingzhou have also been announced.
As a companion of urban beauty, this year, poly, a central enterprise, still followed the context of Jingzhou's development, stood at the height of a world-class urban operator, and improved the quality of life of residents with its unique world vision and resource integration ability. Therefore, it became the only brand listed in the top 10 of Jingzhou's residential sales last year.
"Green code" real estate enterprises are the only brand to enter the list in the circle
Overall, under the severe environment of the national real estate market, in 2021, 14911 sets of commercial houses in Jingzhou real estate market were sold, with a sales area of 1.7172 million m2, a sales volume of 12.964 billion yuan and an average transaction price of 7550 yuan / m2, an increase of 0.59% compared with 2020.
Compared with the ups and downs of many cities, Jingzhou real estate market still maintains a stable level. Among them, poly firmly occupied the top three positions in the top 10 sales of Jingzhou real estate enterprises in 2021 according to enterprise statistics. Especially under the strict policy of "three red lines", with its excellent comprehensive strength and steady operation ability, poly, a central enterprise, has always adhered to a low debt ratio, steadily and without rash progress, occupied the first square of the industry, became the representative of the steady development of "green code" real estate enterprises, provided reassurance for Lbx Pharmacy Chain Joint Stock Company(603883) to buy a house, and brought the market expectation of value preservation and even appreciation.
Many honors highlight the extraordinary brand strength and rising brand value of Poly Group. As a large-scale central enterprise of the world's top 500 and a leading brand in China's real estate industry, Poly has been deeply cultivated in the country for 30 years, has now settled in more than 100 cities, has always practiced the development criteria of high-quality and constant production, has continuously explored the urban value, traced the urban resources and explored the benchmark of urban human settlement.
In addition to its strong economic strength, poly is also praised for its control over the lot. Carrying the dual mission of urban rejuvenation and value take-off in Jingzhou, poly is looking forward to layout two development prospect areas, create a benchmark for a better life in the city, drive the renewal of the urban interface with diversified business layout and diversified living pattern, and help Jingzhou's next glorious journey - in 2018, poly joined hands with high-end "Yue" series products poly · Tangyue into "Jingzhou", Located in the administrative area of the main city, it brings a first-line waterfront habitat on the Bank of Jingxiang River; In 2019, poly Park No. 1 will follow suit to build a city level complex integrating commerce, hotel, residence and education, bringing a model of International Park life.
With excellent product quality and good brand image, poly Jingzhou double sector has been highly sought after since its launch. It has been popular all the way, constantly refreshing the sales record of Jingzhou red sector, which can be said to be well-known. Among the top 10 real estate residential sales in Jingzhou in 2021, poly · Park No. 1 and poly · Tangyue were on the list with brilliant results respectively, becoming the only brands that entered the list in double sets last year.
The first "certificate upon delivery" brand has achieved "zero" poor evaluation delivery
Looking back on the history, time and praise, poly's exploration and struggle to trace the beautiful city of Jingzhou are sealed. From a blueprint to a real scene presentation, Poly has always adhered to ingenuity and careful polishing, and is committed to improving the taste of urban construction and optimizing the living environment, so as to contribute to the happy housing of Jingzhou citizens.
Last year, with high-quality delivery standards, both sets achieved zero differential evaluation delivery in advance, fulfilled the purchase commitment, and opened an ideal chapter of happy life for the majority of owners. In particular, as the first brand of "house delivery and certificate handling" in Jingzhou, Poly has been preparing for all links of delivery for a long time, trying to create a good service atmosphere of the new model of "house delivery and certificate handling", which has been recognized by all sectors of society.
For poly, perfect delivery is not the end. Last December, in the field of commercial housing, poly Hubei took the lead in launching the warranty extension service in China. This is the foundation of Seiko quality and the responsibility of central enterprises.
Warranty is a legal obligation of enterprises to consumers, while extended warranty is a value-added service for customers. The so-called extended warranty means that after the expiration of the warranty period of the owner's contract, poly Hubei will continue to provide 12-month warranty services for the owner free of charge. For unsold and sold but not delivered projects, you can enjoy this value-added service.
In poly Hubei's view, extending the warranty is to prolong the "adolescence" of the house, delay the house from entering the "middle age" and further solve the pain points of many owners. Through such measures, the owners will not only show a new sense of comfort and service to the people, but also improve their sense of security and safety.
In the context of rapid technological development and product convergence, there are only two ways for real estate enterprises to survive and develop, providing better products + better services. Entering Jingzhou with a beautiful ideal and facing the new track environment, poly, a central enterprise, injects warm and far-reaching humanistic care into the reinforced concrete, makes the residence a place of harmony, comfort and nature, a carrier of profound cultural heritage, develops the path of brand differentiation, and strives to practice the sustainable development concept of "harmony and goodness" of Poly Group.
The sales volume of a single disc ranked second and became the first choice for "10000 +" owners
People living in Jingzhou are happy. From the mature and high-quality city center to the city's aspiring Jinan Cultural and tourism area, the best living quality is presented by poly.
At present, poly Tangyue, located in Wude District, has won the market reputation by virtue of its close proximity to the main road of the city center and many enterprises and institutions, including the "four double eight entry" new Chinese garden inside, the only Wetland Park in the inner core of the city outside, the national craftsman Seiko standard, high-level existing houses of central enterprises and other scarce attributes, and the sales has come to an end, Poly Park No. 1 in Ji'nan cultural tourism district took over and became the main sales force. Poly Park No. 1 ranked second in the list of single residential sales in 2021, and sold well for three consecutive years, becoming the best choice for more than 10000 owners.
With the opening of Fangte phase I, Yuanbo Park and Yingcheng Cultural Park, the awareness and reputation of Jinan cultural tourism area are rising. Now, the construction of Fangte phase II Dongfang Yuxiao is under way, and the construction of SMIC for international conferences and exhibitions is under way. The Chu palace, a large theme cultural and tourism project with a total investment of about 2 billion, has also entered the land acquisition and construction stage, with an investment of 70 billion The Jinan Cultural Tourism New Area planned by the supporting project of 13 major cultural tourism is making rapid progress towards the construction goal of "taking the lead in the development of cultural tourism industry, the main battlefield of Jingzhou urban construction and the new engine of Jingzhou economic development".
Ji'nan culture and Tourism District, with sustained and high-quality development, will become an international model integrating cultural industry, tourism, business services and ecological residence in the near future.
As a participant and witness of urban expansion, poly Park No. 1 is located at the gateway of Jinan Cultural Tourism New Area. Backed by Huaqiang Fangte park with a total investment of 23 billion and an estimated total scale of phase IV, poly Park No. 1 is only one way away from the popular Yingcheng Cultural Park in the whole City, enjoying the "first row" development dividend of 70 billion cultural tourism.
At the same time, the project is equipped with a 24 shift kindergarten, which is separated from the regional nine-year consistent experimental school. It also has its own business cluster, covering all-round life formats such as shopping centers, star hotels, brand supermarkets and trendy catering. It forms a 300000 square Waterfront Business Cluster in the New Area together with Hubei Cultural and Creative Industry Park (Planning), and the open block integrates "business + culture, tourism and ecology", Build a one-stop prosperous living system with Wanda Plaza, Wuyue Plaza, Jingbei Greenland and Evergrande business district within 5km.
At the beginning of the planning, poly · Park No. 1 determined a new definition of reshaping Jingzhou ecological habitat with the environment as the background. Draw on the architectural concept of American metropolitan style, build 20000 square meters of Manhattan style central park and 100000 square meters of public green space in the community, integrate Chinese and Western landscaping techniques to restore low-density elegance, and build a landscape space integrating natural living environment, cultural charm space and healthy lifestyle.
As a front-line force leading Jingzhou, poly will continue to carry its understanding and respect for Jingzhou at all times in the future, keep up with the pace of continuous improvement of urban quality, and revitalize the high-end residential territory of Jingzhou.
