With the open download of digital RMB (pilot version) app in the mobile application market, its promotion has entered a new stage. The pilot actions are becoming more and more intensive, and the application scenarios are expanding rapidly.
During the Spring Festival this year, as the first batch of digital RMB pilot cities, Shenzhen, Suzhou, Chengdu and other places have successively launched digital RMB special consumption promotion activities.
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Several currency red envelopes welcome the Spring Festival
Recently, the Shenzhen Municipal Bureau of Commerce jointly launched digital RMB Spring Festival welfare activities with six pilot institutions including industry, agriculture, China Construction, transportation and postal savings. The six banks invested more than 25 million yuan, with wider merchant coverage and greater incentives.
For example, in the “visit Guangming and gather five blessings” activity jointly carried out by Guangming District of Shenzhen and China Agricultural Bank Of China Limited(601288) , citizens can punch in and gather blessings at some scenic spots in the district and get a digital RMB red envelope of 66 yuan. Activities such as “red envelopes for Spring Festival food” launched by Bank Of China Limited(601988) and “sending phone bills to work in Shenzhen during the Spring Festival” launched by Industrial And Commercial Bank Of China Limited(601398) also further created an atmosphere of happy shopping in the digital RMB new year.
Near the Spring Festival of the year of the tiger, Chengdu also recently launched the “digital RMB red envelope to welcome the new year” activity, which distributed a total of 2 million yuan of digital RMB consumption red envelopes to individuals in Chengdu, and 26900 successful individuals could get 66 yuan or 88 yuan of red envelopes.
In addition, Bank Of China Limited(601988) launched the experience version of the digital RMB “Spring Festival red envelope card” is also being tested in a small scale. The new digital RMB technology is perfect with the traditional customs of the Spring Festival.
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Platform rush to push new scenes
The Internet platform also grabbed the time node of the Spring Festival and launched the innovative application of digital RMB.
On January 26, meituan announced that it would open a digital RMB payment channel for the whole scene of offline consumption of the platform. It is reported that the online digital RMB payment scene includes more than 200 offline consumption scenes of meituan platform, including fresh retail, bike sharing, hotel tourism, leisure and entertainment, and realizes the full scene coverage of the local life service platform.
This year’s spring festival film also has a new payment method, and digital RMB will support film viewing payment for the first time. In order to improve the consumption experience of digital RMB film viewing, meituan also provided 127 yuan spring festival film viewing gift package for new digital RMB users. New users in pilot areas who have not registered digital RMB personal wallet can sign up for the digital RMB film viewing theme pilot activities on their platform and enjoy large discounts when purchasing film tickets and film viewing snack packages.
With the booming goods festival in 2022, jd.com has also recently added a new digital RMB characteristic payment method, becoming the first online consumption scenario supporting digital RMB “Hard Wallet” in China. When users buy self operated goods in jd.com app, they can read the “Hard Wallet” with mobile NFC chip for payment, which takes almost the same time as the current payment method, It improves the convenience of using digital RMB for the elderly and other groups.
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The value of digital RMB is becoming more and more obvious
With the continuous advancement of the pilot test of digital RMB, the value of digital RMB has gradually emerged.
According to relevant sources of meituan, since January this year, nearly 90% of the digital RMB red envelopes in meituan’s digital RMB pilot activities have gone to people’s daily consumption scenes such as takeout, vegetable shopping and catering. Among them, small transaction orders below 30 yuan account for the highest proportion, effectively driving the development of all kinds of people’s livelihood consumption and offline small and micro entity merchants.
Zou LAN, director of the financial market department of the people’s Bank of China, also said at the press conference of the state information office that the pilot has effectively verified the technical design and system stability, product ease of use and scenario applicability of digital RMB business, and improved the public’s understanding of the design concept of digital RMB.
Zou Lan said that in the next step, the people’s Bank of China will continue to steadily promote the pilot research and development of digital RMB in accordance with the deployment of the national 14th five year plan, further deepen the pilot use of digital RMB in retail transactions, living payment, government services and other scenarios, and put the pilot research and development of digital RMB into serving the real economy and people’s lives, so as to enable more enterprises Individuals can feel the value of digital RMB.
