“The Spring Festival 2022, the wholesale market of Baijiu is much lighter than that of last year. There are basically no people. Now the drinks are seriously overloaded and the channels are under great pressure.” Recently, Lao Hu, a wine merchant in Yunnan, told the daily economic news. Lao Hu described the Baijiu market in Spring Festival in 2022 with “very light”.
Like Lao Hu, there are not a few wine merchants worried about the sales in the “peak season” of the Spring Festival, and even the sales of wine merchants in the Spring Festival fell by more than 50%.
“We estimate that during the Spring Festival in 2022, the sales of drinks in Henan Province are expected to decline by more than 20% compared with last year’s Spring Festival.” Huang Fu Shang Min, Secretary General of the circulation Committee of Henan wine industry association, told the reporter of the daily economic news that the current problem is that the sales are not booming in the “peak season” of the Spring Festival and the channel inventory is large.
