On January 28, Chen Ke Ming Food Manufacturing Co.Ltd(002661) released the performance forecast for 2021, which said that affected by the rise of raw material prices and the increase of management expenses such as equity incentive expenses, the net profit attributable to shareholders of Listed Companies in 2021 is expected to be 66-78 million yuan, a year-on-year decrease of 73.36% - 77.46%.
It is reported that in the fourth quarter of 2021, Chen Ke Ming Food Manufacturing Co.Ltd(002661) confirmed a total equity incentive fee of nearly 40 million yuan. According to the recognition method of the fair value of equity instruments and the allocation of waiting period, Chen Ke Ming Food Manufacturing Co.Ltd(002661) the stock option granted in 2018 recognized the equity incentive fee of RMB 1932900 in 2021, and the employee stock ownership plan in 2020 recognized the equity incentive fee of RMB 38123800 in 2021.
If the impact of equity incentive expenses is deducted, Chen Ke Ming Food Manufacturing Co.Ltd(002661) it is estimated that the net profit attributable to the shareholders of the listed company will be 106-118 million yuan in 2021, and the net profit attributable to the shareholders of the listed company in the fourth quarter of 2021 is expected to be 30.2444-42.2444 million yuan.
According to the data, after the "dark hour" of the food industry in the second quarter of 2021, Chen Ke Ming Food Manufacturing Co.Ltd(002661) operating performance showed a quarterly improvement trend. According to the disclosure, Chen Ke Ming Food Manufacturing Co.Ltd(002661) in the first, second and third quarters of 2021, the net profits attributable to the shareholders of the listed company were 85.3066 million yuan, - 42.1859 million yuan and 32.635 million yuan respectively.
Chen Ke Ming Food Manufacturing Co.Ltd(002661) said that in addition to the impact of equity incentive fees on the performance in the second half of the year, the performance of the company in the second half of the year was significantly improved compared with that in the first half of the year, mainly because the company adjusted the product structure in the second half of the year, and the proportion of high gross profit products was significantly increased compared with that in the first half of the year.
The relevant person in charge said that as a leading enterprise in the noodle industry, the company has always focused on medium and high-end products. After completing the stage goal of further expanding relevant markets in the first half of 2021, the company's sales strategy in the second half of 2021 returned to focus on medium and high-end products.
According to the data, in the noodle market, the comprehensive weight market share of "Chen Keming" brand supermarket has been the first for a long time. As of June 2021, the market share of "Chen Keming" has reached 18.96%, and the market share of "Jinsha River" is 11.92%.
In addition to maintaining the leading position in the field of noodles, Chen Ke Ming Food Manufacturing Co.Ltd(002661) in 2021, the revenue of convenience food business will continue to grow on the basis of the high base in 2020. Chen Ke Ming Food Manufacturing Co.Ltd(002661) the representative brand of convenience food is "Wugu Daochang", and the representative products include non fried instant noodles, fresh mixed noodles, self heating noodles, microwave noodles, self heating rice, etc.
Chen Ke Ming Food Manufacturing Co.Ltd(002661) said that the company had completed the price increase of a full range of products in December 2021. In 2022, the company will still adhere to the product sales strategy of focusing on high gross profit products and supplemented by high cost performance. The company will also launch more flour products to improve the flour conversion rate, so as to improve the overall gross profit margin of the company.
Chen Ke Ming Food Manufacturing Co.Ltd(002661) on January 10, the company said on the investor interaction platform that the company is currently carrying out research on the prefabricated vegetable industry.
