Recently, the national development and Reform Commission and other departments jointly issued the implementation plan for promoting green consumption, which proposes that by 2025, a consumption system for green and low-carbon circular development will initially take shape. The Spring Festival is approaching in 2022. In the holiday consumer market, the trend of green consumption attracts people’s attention.
Small dishes to reduce food waste, popular second-hand stores, hot online idle trading platforms… With the continuous promotion and implementation of the “double carbon” goal, green and low-carbon consumption has gradually become a climate. With the intensive introduction of relevant measures, it is expected to open a large green and low-carbon consumption market with more perfect system and broader space.
xinfengshang green consumption line has two blossoms offline
Open the “green recipe”, order a few small dishes sold at half price, and then use the degradable environmental protection packing box to take the endless dishes home… Chen Yong, who lives in Yubei District, Chongqing, found a new change when eating in the restaurant: there are less leftovers on the table, and everyone’s packing consciousness is stronger. In Chongqing Huachen International Hotel, located in Yubei District, Chongqing, all kinds of green signs and environmental protection initiatives can be seen everywhere. Green and low-carbon consumption is becoming a new fashion.
Xie Tingfu, Secretary General of Chongqing Hotel Industry Association, told reporters that there are 56 “green hotels” in Chongqing. “In the future, the catering and hotel industry will develop in the direction of green, health and safety”.
While non wasteful “green hotels” are emerging, second-hand stores focusing on the concept of “Circulation” are also popular with consumers.
On Anfu Road, the “net red” small road in Shanghai, there is a “multi catch fish circulation store” where people often queue at the door. This “recycling store” sells second-hand books and second-hand clothes after disinfection and renovation. Although they sell old things, the store is often so popular that you need to make an appointment to enter.
Offline green consumption is hot, and online idle transactions are also very active. According to the staff of the second-hand trading platform Xianyu, the Spring Festival is approaching, and the idle transactions on the platform are hot. The gifts and fitness equipment issued by the company for the new year are all hot trading commodities in the near future.
“I often choose to buy second-hand books, clothes, children’s toys, etc.” Ms. Zhou, a Shanghai citizen who has many years of experience in buying and selling second-hand goods, said, “at a time when the living standard is getting better and better, we actually have a lot of 89% of new idle goods that can be used normally. Through second-hand trading, we can reasonably digest idle goods and effectively allocate resources.”
new highlights low-carbon life opens up a broad market
It has become a common practice to advocate a simple, moderate, green, low-carbon, civilized and healthy lifestyle and guide green and low-carbon consumption. With the central government vigorously promoting the “double carbon” work, the green and low-carbon lifestyle will bring new highlights to the consumer market.
— low carbon concept breeds new demand for consumption upgrading. “In practice, we have found that more and more consumers are willing to ‘wear’ green and low-carbon. Green, low-carbon and sustainable are becoming the driving force of consumption upgrading in all fields of clothing, food, housing and transportation.” Said Ye Qiangsheng, founder of roehl, a smart home brand. Taking green travel as an example, according to the data released by the Ministry of industry and information technology, the production and sales of Shanxi Guoxin Energy Corporation Limited(600617) cars exceeded 3.5 million in 2021, a year-on-year increase of 1.6 times, showing the great potential of green and low-carbon consumption.
— the circular economy has given birth to new growth points in the consumer market. The implementation plan for promoting green consumption proposes that by 2030, green consumption mode will become the conscious choice of the public, and green low-carbon products will become the mainstream of the market. Some respondents said that circular economy, as an important attempt of green transformation of consumption in key areas, will bring new growth opportunities to the consumer market.
— try to build a carbon credit system in many places to stimulate the greater potential of low-carbon consumption. According to Cheng Peng, director of Shanghai Municipal Bureau of ecological environment, in order to promote the formation of a green and low-carbon lifestyle in the whole society, Shanghai is making intensive preparations for the “carbon inclusive” work, accounting for the carbon dioxide emissions reduced by various low-carbon behaviors, including green consumption, and turning them into “carbon credits” in personal accounts, and then connecting with the carbon market and consumption platforms, Let the public benefit from low-carbon behavior. At present, Beijing, Shenzhen, Chengdu, Nanchang and other cities have also made efforts to build a carbon scoring system, using personal “green ledger” to stimulate public green and low-carbon consumption.
the future of green and low-carbon consumption focuses on cognition and recognition
The concept of green consumption is becoming more and more popular in China. However, many respondents also said that if green consumption wants to achieve prosperity and development, it still needs deeper cognition and recognition of consumers and operators.
“In the future, it will become more and more circular economy, but it depends on the cooperation and participation of consumers.” Ye Qiangsheng said that the newly issued Implementation Plan for promoting green consumption, together with other policies, will bring opportunities for promoting the rapid development of the industry.
Peng Heliang, deputy director of Chongqing Municipal Commission of Commerce, said that at present, the concept of green and low-carbon consumption of some consumers needs to be further strengthened, and there is still a certain gap in the upgrading and development of green and low-carbon products such as supermarkets, shopping malls, commercial complexes and hotels. “In the future, we also need to further guide consumers to agree with the concept of green, low-carbon, energy conservation and environmental protection, and encourage major shopping malls, retail stores, hotels and catering enterprises to actively create green shopping malls and green hotels, provide green services and guide green consumption.”
