Wanda Film Holding Co.Ltd(002739) (002739. SZ) released the performance forecast on January 27. It is estimated that the net profit in 2021 will be 90 million yuan – 130 million yuan, turning from loss to profit year-on-year. The reporter learned from Wanda Film Holding Co.Ltd(002739) that as China’s epidemic prevention and control entered a stable stage, China Film Co.Ltd(600977) is accelerating the recovery, and the head effect is becoming more and more obvious.
In terms of films, in 2021, a number of films invested by Wanda film, a subsidiary of Wanda Film Holding Co.Ltd(002739) , were released. Among them, the head films represented by “Chinatown detective 3” and “manslaughter 2” performed well at the box office, and all entered the top ten domestic films at the box office this year.
Some people in the film industry told reporters that in the post epidemic era, the film market has gradually formed the phenomenon of schedule dependence, and the head effect is becoming more and more obvious. The box office concentration of the head film is improved, which has a great impact on the box office of the middle waist film. Wanda Film Holding Co.Ltd(002739) also said that under the influence of many factors, some films of Wanda film and television failed to be released as scheduled or the box office was lower than expected, and some dramas failed to be broadcast as planned.
Public information shows that Wanda Film Holding Co.Ltd(002739) has a number of film and television projects reserved for screening. Among them, the film Mozart in outer space directed by Chen Sicheng and starring Huang Bo; Zhang Hanyu and Jiang Wu starred in the film “ghost blowing lamp sky star technique”; The film peacekeeping and riot prevention team starring Huang Jingyu and Wang Yibo has been completed and released at an appropriate time.
In addition, according to Wanda, on the basis of summarizing the experience of previous projects, Wanda film and television will continue to explore the six series films of “theme series, family fun series, suspense crime series, emotional youth series, science fiction fantasy series and parent-child animation series”, and strive to ensure the development and deployment of key projects.
In terms of cinemas, Wanda’s cinemas achieved a box office of 6.22 billion yuan and 160 million film viewers in 2021, with a market share of 15.1%. However, due to the repeated impact of the epidemic, nearly 200 cinemas under Wanda Film Holding Co.Ltd(002739) China were suspended at most, resulting in a certain impact on the overall performance of 2021.
A staff member close to the release of Huaxia film told reporters that the cinema line is most affected by the repeated epidemic, and there is a risk of closure at any time. With the stability of follow-up epidemic prevention and control, the relevant cinema business of each company will also return to normal.
For overseas business, despite the continuous impact of overseas epidemic, Australian cinemas have fully resumed business in the fourth quarter of 2021. Films such as dune, 007: no time to die and Spider Man 3: no return of heroes have been released one after another. Among them, Spider Man 3: no return of heroes has nearly $1.7 billion at the global box office, ranking sixth in film history, The Australian film market is also recovering rapidly.
In addition, it is worth noting that Wanda Film Holding Co.Ltd(002739) is actively exploring innovative development to improve its non box office revenue. On January 17, Wanda Film Holding Co.Ltd(002739) said on the investor interaction platform that Wanda Film Holding Co.Ltd(002739) has held different types of activities and performances such as crosstalk, talk show and script killing in some cinemas in Beijing and Shanghai, further improving the rental frequency and utilization rate of cinemas in non prime time, attracting passenger flow and expanding the diversified income of cinemas.
