According to the data of Guizhou Provincial Bureau of statistics, last year, the added value of wine, beverage and refined tea manufacturing increased by 40% over the previous year.
In January 26th, the State Council issued the “Baijiu 2022″ 2 opinion on supporting Guizhou’s new road to the new era of western development. It was announced that Guizhou should play the leading role in the origin and main producing areas of Maotai flavor liquor in Chishui River Basin and build an important Baijiu production base in China.
Baijiu is very important to Guizhou’s industrial economy. On January 20, Guizhou Provincial Bureau of statistics held a press release. The economy continued to recover steadily and achieved a good start in the 14th five year plan. Last year, the province’s GDP grew by 8.1%, with an average growth rate of 1.2 percentage points higher than that of the whole country. Among industries above Designated Size, the added value of wine manufacturing increased by 42%. Baijiu, food, nonferrous metals, chemical industry and other industries grew rapidly, manufacturing value-added increased by 15%, and the above industries accounted for 68% of the above scale industries in Guizhou.
Overall, among the top ten industrial industries above Designated Size in Guizhou Province, the growth rate of added value of four industries, including high-quality tobacco and alcohol, new energy vehicles, big data electronic information and basic materials, reached more than double digits last year. Sauce and wine fever is spreading from Guizhou, Guangdong, Henan and Shandong to all parts of the country. Many industry experts said that in the next three years, sauce wine will enter the real consumption heat from channel heat.
When the State Council issued a document to support the development of sauce and wine industry in Guizhou Province, the reporter of the 21st Century Business Herald noted that the standardized development of the industry and the protection of production areas should be paid equal attention to. Guizhou provincial government work report also pointed out that last year, Guizhou province accelerated the new industrialization, implemented the industrial doubling action and formulated the Chishui River Basin Maotai Baijiu industrial standard development opinions and the production area protection plan.
documents of the State Council to promote the upgrading of traditional industries
Coal, electricity, tobacco and wine are the four traditional advantageous industries in Guizhou. According to the data of Guizhou Provincial Bureau of statistics, last year, the added value of wine, beverage and refined tea manufacturing increased by 40% over the previous year.
The opinions pointed out that Guizhou should promote the quality improvement and upgrading of traditional industries. We should give full play to the advantages of Maotai Baijiu liquor origin and main producing areas in Chishui River Basin and build an important Baijiu production base in China. Guizhou should promote the all-round and all chain digital transformation of traditional industries, and guide traditional formats to actively carry out Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , all-channel, customized and accurate marketing innovation.
Marketing innovation is not only the need for Guizhou to accelerate the construction of a modern industrial system led by digital economy, but also an important content of deepening the reform of state-owned enterprises and state-owned assets. The opinion points out that Guizhou supports and guides state-owned enterprises to focus on their main responsibilities and businesses, carry out strategic restructuring and professional integration, adjust and revitalize stock assets and optimize incremental capital allocation. We will deepen the reform of the efficiency oriented state-owned assets management evaluation system and promote the transformation of state-owned assets supervision from managing enterprises to managing capital. Actively and steadily promote the reform of mixed ownership of state-owned enterprises, and orderly promote the market-oriented reform of competitive links in energy, mining and other industries. We will steadily push forward the reform of the marketing system of Baijiu enterprises.
As a local state-owned enterprise, Maotai Group has been promoting the reform of marketing system in recent years, from the single channel of Maotai liquor stores and special dealers to the coexistence of socialized, flattened, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and self operated channels.
The government supports Moutai group to promote the reform of marketing system, is it good for the whole Baijiu industry? In this regard, some analysts in Haitong international consumer industry believe that it depends on the purpose of Maotai liquor marketing system reform. It should be to control the channels and prices, crack down on the speculative operation of dealers and non industry funds, make Maotai liquor prices return to rationality, increase the proportion of bottle opening consumption and return the interests of channels. Therefore, the reform process and the expected purpose will inhibit the excessive rise of the Baijiu price system over the past few years. Baijiu Baijiu international analyst estimates that the State Council issued a document in the long run, conducive to the steady development of the liquor industry, the short-term price of liquor is suppressed, Baijiu enterprises to take the price belt war to share war and positional warfare, competition will be more intense.
Ding Xiongjun, Secretary of the Party committee of Maotai Group, chairman and chairman of Kweichow Moutai Co.Ltd(600519) (600519. SH), said at the first extraordinary general meeting of shareholders in 2021 that promoting the reform of marketing system and price system is to strive to return Maotai liquor to commodity attributes and provide consumers with higher quality products and services. Meanwhile, he declared that Moutai, as the head of Baijiu liquor, has always been committed to maintaining the order and stability of Moutai liquor market.
The day after the announcement, when the Shanghai stock index fell 61 points, Kweichow Moutai Co.Ltd(600519) bucked the trend and rose 0.51% to close at 1965 yuan.
Improving the quality and upgrading of traditional industries is not only development, but also the protection and development of production areas.
The leading area of ecological civilization construction is one of the strategic positioning of Guizhou. The opinions pointed out that we should adhere to ecological priority and green development, build a solid ecological security barrier in the upper reaches of the Yangtze River and the Pearl River, and support the integrated protection and restoration of the Chishui River Basin.
In terms of improving the system of ecological civilization pilot area, the State Council supports the Chishui River Basin and other innovative mechanisms for realizing the value of ecological products, explores and improves the horizontal ecological protection compensation mechanism with the middle and lower reaches of the Yangtze River and the Pearl River, promotes the construction of market-oriented and diversified ecological protection compensation mechanisms, and widens the channels of ecological protection compensation funds; Support Guizhou to explore the path of ecological resource equity trading and asset securitization of ecological products, improve the paid use system of emission rights, and study the establishment of ecological product trading center; Improve the ecological environment damage compensation system; Explore the integration of the total value of ecological products into the relevant performance appraisal system, and implement the “double appraisal” of economic development and the total value of ecological products.
carry out geographical indication declaration and production area protection planning
In recent years, the industry of Maotai flavor Baijiu has been expanding. Baijiu Baijiu, a government official in Guizhou, shows that Guizhou Baijiu accounts for 3.6% of the total output of the country, and achieves 20% of the total sales and 45% of the total liquor industry in China.
During the “13th Five-Year” period, the industrial added value contributed by Guizhou Baijiu industry accounted for 30% of the industry in the province. During the 14th Five Year Plan period, Guizhou implemented the action of industrial multiplication, and the industrial economy will double. China’s Baijiu Municipal People’s Government of Renhuai municipality has formulated several opinions on accelerating the development of the quality of Maotai Baijiu liquor industry, which is formulated by the city of Renhuai. It shows that the city is building a Maotai flavor echelon enterprise led by Moutai group, and builds the most large-scale liquor industry cluster in China. It strongly supports the Moutai group’s strategy of diversification and internationalization, and the following are the opinions of the Renhuai municipal government. Fully support the technological transformation and capacity expansion of Maotai Group and its subsidiaries, and help it become the first “world top 500” enterprise in the province; Cultivate a batch of Baijiu enterprises with 100 billion output value and 100 billion market capitalization, and promote the development of small and medium-sized enterprises. We will strive to expand more than 30 enterprises in scale by 2025, and cultivate 5 Baijiu listed companies.
In the development of Baijiu quality, the government is actively formulating brand protection and production area protection planning.
At the end of last year, the general office of the Guizhou provincial government replied to the Guizhou Provincial Federation of industry and Commerce on the proposal to promote the development of the sauce and wine industry with high quality. Guizhou should actively utilize the geographical advantages, industrial advantages and policy advantages of geographical indications, strengthen brand protection, and strive to build a fleet of liquor industry. Actively organize the relevant work of “Maoxiang Baijiu Chishui Valley gathering area” and “Xishui Maoxiang” geographical indications declaration.
At the same time, Guizhou Province is organizing the drafting of the protection plan for Maotai flavor wine producing areas in Chishui River Basin of Guizhou Province to reasonably delimit the protection scope of Maotai flavor wine producing areas in Chishui River Basin of Guizhou Province; Organize the preparation of the regulatory detailed planning of Maotai liquor Renhuai gathering area, Maotai liquor Xishui gathering area, Maotai Liquor Maotai Town gathering area and Maotai liquor producing area.
On the environmental protection, Guizhou has strengthened the ecological environment protection of Chishui river basin with the most stringent measures, strictly implemented the “Chishui River Basin Protection Ordinance” of Guizhou Province, and formulated the “Guizhou Chishui River Basin Maotai Baijiu liquor Ecological Environment Protection Ordinance”. There are 8 monitoring sections in the trunk and tributaries of Chishui River. Except that the water quality of Yanjin river section is maintained at class III, the other 7 water quality sections meet the class II water quality standard all year round. Guizhou is preparing the action plan for comprehensive pollution control of Maotai Baijiu liquor brewing industry in Renhuai city of Guizhou Province, which will start the comprehensive environmental renovation work in the Chishui River Basin. After three years of renovation, the pollution problem in the Chishui River Basin will be fundamentally solved.
