The Baijiu industry is full of heavy news. In January 26th, the State Council issued the “opinions on supporting Guizhou’s new road to the new development of the west” (the “opinions”). It proposed to play the advantage of the origin and main producing areas of Maotai Baijiu liquor in Chishui River Basin, and build an important Baijiu production base in China.
Kweichow Moutai Co.Ltd(600519) immediately announced that the company decided to invest 4.11 billion yuan to implement the phase I construction project of Maotai flavored wine Xishui tongminba in the 14th five year plan. The required funds will be raised by the company. The construction site of the project is located in Tongmin Town, Xishui County, Guizhou Province. After completion, it can form a series of wine production capacity of about 12000 tons, koji production capacity of about 29400 tons and wine storage capacity of about 36000 tons, The construction period is 24 months.
Insiders said that the introduction of the opinions will promote the development of the whole Chinese sauce and wine industry with Chishui River Basin as the core, which is of great significance.
policy level continues to release positive
The opinions put forward that it will promote the upgrading of traditional industries in Guizhou, and support the layout and construction of industrial backup bases such as key parts, key materials and key equipment; We should give full play to the advantages of Maotai Baijiu liquor origin and main producing areas in Chishui River Basin and build an important Baijiu production base. We will promote the development of the intensive processing industry of characteristic foods and traditional Chinese medicine, and support the inclusion of Guizhou Miao medicine and other national medicines that meet the requirements in the Pharmacopoeia of the people’s Republic of China.
The “opinion” pointed out that the reform of state-owned assets of state-owned enterprises in Guizhou should be deepened, and support for guiding Guizhou to promote the strategic restructuring and specialization integration of state-owned enterprises, and to adjust and revitalize the stock assets, optimize the incremental capital allocation, and steadily push forward the reform of the Baijiu enterprise marketing system.
In January 10th, the Ministry of industry and Commerce issued the “guidance on speeding up the construction of modern light industry system” (Draft), and proposed to develop diversified, fashionable, personalized and low alcohol Baijiu products for young consumer groups and overseas consumer groups.
Cai Xuefei, general manager of Baijiu industry expert and general interest and consultation, told reporters that the introduction of the “opinion” indicates that the State supports the construction of the main production area of Moutai from the policy level. It is equivalent to directly affirming the construction of the main production area of Maotai Town Chishui River Basin, and to a certain extent, will promote the core of the Chishui River Basin. The development of the whole Chinese sauce and wine industry is of great significance.
“Opinions” After the release, around the whole Chishui River Basin, sauce and wine enterprises in Sichuan Guizhou region ushered in significant benefits. For sauce and wine enterprises, the support of national policies can be used to speed up the standardization construction of their production areas, which plays a great role in empowering and endorsing the national development of enterprises. At the same time, after the introduction of the policy, there should be relevant supporting measures, which will play an obvious role in promoting the economic development of the brewing industry in the whole region, which is a major positive for the development of Chinese sauce and wine enterprises. “
sauce wine set off a tide of expansion
In fact, the “production expansion tide” of sauce wine is spreading.
In addition to the recently announced Maotai flavor liquor project, Kweichow Moutai Co.Ltd(600519) recently launched the new Moutai Moutai series of “Maotai flavor 1935”, with official guidance price of 1188 yuan / bottle, and “entered” the Baijiu liquor market.
Ding Xiongjun, Secretary of the Party committee, chairman and Kweichow Moutai Co.Ltd(600519) chairman of Maotai Group, said at the press conference that Maotai 1935, as a heavy drink Yajian product launched by Kweichow Moutai Co.Ltd(600519) , is a heavyweight member of “Maotai Maotai flavor and stock products”, and its importance can be seen.
“Sauce wine fever” has spread rapidly among major wine enterprises. Not only Kweichow Moutai Co.Ltd(600519) is vigorously expanding production, but other sauce wine enterprises are also expanding production.
According to the incomplete statistics of the reporter, Langjiu, Xijiu, Guotai liquor industry and Zhenjiu are promoting the expansion of production. Jinsha liquor industry also announced the expansion of production of 30000 tons, and strive to have a production capacity of 50000 tons and a storage capacity of 200000 tons of base liquor by the end of the 14th five year plan.
The Rainbow Digital Commercial Co.Ltd(002419) whose main business is department stores, shopping centers, supermarkets and convenience stores also announced “dyeing sauce”, indicating that the company has developed and launched Tianyou Maotai flavor liquor under its own brand. The product was recently listed and produced in the core production area of Maotai Town, with sales performance in line with expectations.
