The Spring Festival of the year of the tiger is coming. In the festive atmosphere of the festival, the exquisite and rich variety of Tsingtao beer products and gift boxes are particularly bright. From the great luck in the festive atmosphere to the fashionable and popular winter Olympic ice and snow cans, from the popular 1903, Chunsheng, Aogute and amber lager to the novel Qingdao white beer, Pearson and IPA… Taste, delicacy and annual flavor, There are all kinds of flavor and style.
The latest ultra-high-end new product “Legend of the first generation” launched in 2022, and “hundred years of good luck” have significantly improved the quality and upgrading of consumption in this Spring Festival, Tsingtao Brewery Company Limited(600600) “New Year’s file”, invite you to drink a toast to your hard work for a year and cheer for the vitality of the new year.
taste the “responsibility” during the Spring Festival: “Legend of the first life” and “journey of a century”
art collection series Spring Festival “noodle arrangement” is more sufficient
With the upgrading of quality consumption, “drinking something good in the new year is different” has become the consensus of many consumers. Tsingtao Brewery Company Limited(600600) the latest series of art brewing ultra-high-end new products, such as “Legend of the first world” and “journey of a century”, are expected to become the role of “noodle arrangement” this spring. “This is Tsingtao Brewery Company Limited(600600) new product ‘Legend of the first generation’, just in time for the Spring Festival to buy a bottle home for the new year.” Mr. Zhao said that his father is 62 years old and has no other hobbies. He just likes to drink Tsingtao Brewery Company Limited(600600) . Every year when he goes home for the new year, he will ask Mr. Zhao to bring some different Tsingtao Brewery Company Limited(600600) to taste. “Legend I used the barrel brewing method of whisky and the cellaring method of wine. The alcohol level can reach 10.5 ° P and the original wort concentration is very high. This high-end beer, which is a great collection of brewing, must also be tasted by the old man.”
The Tsingtao Brewery Company Limited(600600) “Centennial journey” occupies a place in the super high-end market of the Spring Festival by cherishing raw materials, time-consuming and slow brewing, amber primary color and lasting aftertaste. “The ‘centennial journey’ given to customers last year has both characteristics and noodles. The customer feedback is particularly good. This year, a group purchase was made specially, and he was also drunk at the company’s annual dinner.” Mr. Liu from the purchasing department of a foreign trade company is talking about bulk procurement with the manager of the supermarket. As a “specialty” of Qingdao, Tsingtao Brewery Company Limited(600600) is their preferred gift for the new year every year. “There is also the Centennial good luck launched this year in the year of the tiger, especially in the new year. With a unique swing cover, it has a special atmosphere and festivity.”
year of the tiger “atmosphere group”: good luck, Winter Olympic ice and snow tank
to meet the personalized needs, the year of the tiger ceremony is full
Nian flavor is not only material richness, but also cultural pursuit. “Buy ‘good luck’ for the new year and make a good fortune.” Mr. Wang, a consumer, takes “good luck first and hoard a wave” as a “must” for the new year’s Eve dinner every year. “The new year’s Eve dinner must be prosperous. Whether it’s name or packaging, good luck is a celebration, and the wine is good to drink. There are different versions of the Chinese Zodiac every year. I keep them all.” Many consumers said that this Tsingtao Brewery Company Limited(600600) has become a “lucky” new year product for the Spring Festival. When you go to visit relatives and friends, the new year flavor comes out.
The sense of “good luck” ceremony is full, and the atmosphere group of Winter Olympic ice and snow cans is also indispensable. Because the spring festival meets the 2022 Beijing Winter Olympics, Tsingtao Brewery Company Limited(600600) Winter Olympics ice and snow cans specially built for the Winter Olympics have become the first choice for many ice and snow lovers. On the supermarket shelves, the shapes of 15 official competitive events of the Winter Olympic Games appear on the cans of Tsingtao Brewery Company Limited(600600) . Citizens can feel the fun of Winter Olympic ice and snow sports at any time when they buy them home and quickly enter the world of Winter Olympic ice and snow sports. “Watch the Winter Olympics and drink ice and snow cans. It’s a perfect match.” Song Tao, an ice and snow enthusiast, said that although he can’t go to the Winter Olympics to watch the game, it’s full of atmosphere to drink the Winter Olympics ice and snow cans.
New Year’s “new CP”: old Qingdao vs Qingdao Chunsheng
classic and fashion blend, two generations like
” Tsingtao Brewery Company Limited(600600) Chunsheng’s new smiley face can is super healing, love, love.” “Xuan, why is this the old packaged ‘old Qingdao’ beer decades ago? It’s the first taste of beer in our impression. Even the capacity of the beer bottle has been restored to the original 640ml.” In front of the counter of a large supermarket Tsingtao Brewery Company Limited(600600) in the island city, Mr. Li in Shinan District, accompanied by his son, pushed two shopping carts to choose beer new year goods, full of laughter and laughter, colliding with nostalgia and fashion.
After 60, Mr. Li said that this Tsingtao Brewery Company Limited(600600) “old Qingdao” product is indeed an original reproduction of the old packaging of that year, with a full sense of retro. It has caused a sensation in Qingdao’s “wine circle” immediately after it was launched recently, and the beer flavor of “old Qingdao” in his memory is back. “Everything is changing. Fortunately, this new ‘old Qingdao’ is still the flavor of that year.” Mr. Li looked at his son who accompanied him and said with emotion that Tsingtao Brewery Company Limited(600600) has been changing over time, but “old Qingdao” has become not only a product, but also a youth memory of a generation. After listening to this, his son Li Ze quickly moved a box of “old Qingdao” for his father into the shopping cart.
Li Ze, his son after 95, loves Chunsheng’s “smiling face pot”. “At ordinary times, we all like to drink pure raw food. It’s refreshing and not easy to get on top. If we don’t hoard more, we can play together with our friends during the new year.” Especially this year, a smiling face jar was released. The smiling expression adds points to the mood. It can’t be too great.
New Year’s “new tricks”: ogut, black beer, white beer, Pearson
new and special products are presented to meet the needs of different tastes
“This Aogute is also selling very well. It has also won the gold medal at the world beer championship. In particular, Aogute gift box is the most popular. Many young people buy it as a gift to their elders, and business gifts are also an excellent choice.” Near the Spring Festival, the Tsingtao Brewery Company Limited(600600) promoters’ small exhibition is particularly busy. While introducing Tsingtao Brewery Company Limited(600600) products to customers, they are busy replenishing goods. They want to become two people. “If you want something different, you can try Qingdao white beer, black beer, Pearson, IPA and other refined products. They taste very special and have won world-class awards.”
The exhibition said that Qingdao white beer is 100% whole wheat brewed, with a faint aroma of flowers and fruits. The design and packaging are also very fashionable and very popular with girls; Qingdao black beer has a strong taste, with a special flavor of burnt malt; Pearson is called “the first cup of golden liquor”, which follows the spirit of the German pure brewing method. It only uses four basic raw materials: soft water, barley, hops and yeast, and the taste is “bitter, cool and sweet”; IPA hops have strong aroma and high bitterness value, which are very popular with senior wine customers.
In addition, Tsingtao Brewery Company Limited(600600) combined gift box can realize one-time purchase and try a variety of fresh beer: Amber lager, white beer, black beer, Pearson, IPA, 6 types of beer, 12 bottles in boxes; The mixed gift box of the whole family is full of blessings. It can accommodate Aogute, hongyundang, white beer, black beer and blessing cans, and meet the diverse needs of consumers… Whether it is an atmospheric full box packaging, a convenient small bottle suitcase, 3L and 5L barrels for reunion and sharing, as well as exquisite festival custom gift boxes… All products made by Tsingtao beer, It meets the needs of citizens in various consumption scenarios.
It is understood that not only in physical supermarkets, but also in major e-commerce channels such as tmall, jd.com and wechat mall, Tsingtao Brewery Company Limited(600600) also has Festival promotion activities with different efforts to better meet the needs of consumers to “deliver” the new year. Driven by consumption upgrading and demand diversification, it has opened the upgrading space and potential development of the festival consumption market. (Zhongxin Jingwei APP)
