As the traditional offline consumption peak season, the Spring Festival has also become an important consumption recovery opportunity for many offline supermarkets during the epidemic period. On the 26th, meituan announced that it would open a digital RMB payment channel for the whole scene of offline consumption of the platform. Users can pay through digital RMB and receive exclusive consumption subsidies when purchasing fresh food, taking a taxi or watching movies.
It is reported that the online digital RMB payment scenes include more than 200 offline consumption scenes of meituan platform, including catering, takeout, fresh food retail, bike sharing, meituan taxi, hotel tourism, film performance and leisure and entertainment, which also means that the digital RMB realizes the full scene coverage of the local life service platform.
The relevant person in charge of meituan said that before the arrival of the offline consumption peak of the Spring Festival, meituan opened a full scene digital RMB payment channel under the guidance of relevant departments and provided online consumption subsidies, aiming to enable more users to experience digital RMB and drive the recovery of offline consumption.
Data show that since January this year, nearly 90% of the digital RMB red envelopes in meituan digital RMB pilot activities have gone to daily consumption scenes of people’s lives such as takeout, vegetable shopping and catering. Among them, small transaction orders below 30 yuan account for the highest proportion, effectively driving the development of all kinds of people’s livelihood consumption and offline small and micro entity merchants.
Bank Of China Limited(601988) Li Lihui, former president and head of the blockchain research group of China Internet Finance Association, believes that the scenes of catering takeout and shopping are linked with broad and sinking small and micro businesses. In the next step, it should be deeply extended to all aspects of the real economy and people’s life, so that the inclusive nature of digital RMB can fully enable the development of the real economy.
As the “new infrastructure” in China’s digital economy era, digital RMB has the inclusive characteristics of low cost and zero rate. Its ability to reduce the cost of small and micro enterprises and serve the real economy is highly expected.
Wang Pengbo, a senior analyst in the financial industry of Broadcom consulting, believes that from the perspective of digital RMB, it has undoubtedly found a better combination with high-frequency consumption scenarios, which can serve the real economy and people’s lives in a wider range, promote the universality and availability of digital RMB, and promote the development of small and micro enterprises through market-oriented means, Inject long-lasting momentum into their survival.
Zou LAN, director of the financial market department of the Central Bank of China, pointed out that in the next step, the central bank will continue to steadily promote the pilot research and development of digital RMB in accordance with the national “14th five year plan”, further deepen the pilot use of digital RMB in retail transactions, living payment, government services and other scenarios, and put the pilot research and development of digital RMB into serving the real economy and people’s lives, Let more enterprises and individuals feel the value of digital RMB and fully stimulate the enthusiasm of all parties in the industry. (end)
