The new year is coming, and the flavor of the new year is getting stronger and stronger. During the Spring Festival in 2022, the convenient one hour consumption mode is making the consumption of annual goods more and more "light". On January 24, the Research Institute of dada group released the "light" guide for goods consumption in 2022 according to the consumption data of Jingdong hourly purchase and Jingdong home. Since the opening of Jingdong home and hourly purchase annual goods Festival on January 7, the sales of orders in different cities by single person and consignee under Jingdong hourly purchase and Jingdong home platform have increased by more than 1.4 times compared with last year.
Jd.com's sales of orders from other places at home increased by more than 1.4 times year-on-year. Shenzhen, Beijing and Guangzhou are the cities with the largest orders from other places, while Chongqing is the city with the largest receipt of orders from other places. Most of the orders from other places are snacks and drinks such as pure milk, potato chips, coke, cherizi and normal temperature yogurt, while digital products such as mobile phones and tablets are also the choice of many consumers to send to their relatives and friends from other places.
The data confirms the "fighting power" of Shenzhen consumers in consuming delicious food. The sales of vegetables, milk, rice, peanut oil, eggs and other commodities occupy the top of the consumption list, such as potato chips and chips, yogurt, Cola Soda, lactic acid beverage, melon seeds and melon kernels and other leisure foods are also popular.
Shenzhen consumers' preference for digital products is also particularly prominent. The sales of products such as speakers, microphones, flat-panel TVs, SSD solid-state drives, recording pens, mobile power supplies, cameras, professional headphones, earphones and smart bracelets increased by more than 10 times year-on-year. Similarly, household electrical appliances, such as electric pottery ovens, electric fans, humidifiers, drum washing machines, Juicers and heaters, also achieved a year-on-year increase of more than 10 times.
Young people are becoming the main force of consumption during the Spring Festival. Snacks, pets, beauty makeup and other consumer products loved by young people are favored. All kinds of snacks are deeply loved by users. Potato chips, flavored chocolate, imported cookies, coke and pistachios are the best-selling snacks. The sales of sandwich hard candy, preserved pork, coffee beans and imported nuts increased by more than three times year-on-year, and expanded gift bags, fruit soft candy and dried meat gift boxes also increased by more than two times year-on-year.
Health care products continued to sell well. The sales of Cordyceps sinensis and baby oral cleaning products increased by more than 10 times year-on-year, the sales of weight loss devices increased by more than 6 times year-on-year, and the sales of eye lotion and donkey hide gelatin paste increased by more than 1.5 times year-on-year.
Among pet products, the sales of pet clothing increased by more than 10 times year-on-year, and the sales of pet medical products and pet health products also increased by more than 5 times year-on-year.
Perfume sales grew by more than 9 times over the same period, and make-up sales increased by more than 8 times over the same period, and the sales of essence products increased by 3 times over the same period.
The sales of chocolate sauce, Vegetable Pizza and brandy increased by more than 8 times year-on-year, and the sales of boiled coffee increased by more than 5 times year-on-year. In addition, the sales of highly Baijiu also increased by 2 times over the same period last year. Small kitchen appliances that can make people feel more comfortable in cooking continue to sell, and some cooking artifacts are popular. Among them, the sales of air fryer, toaster, electric oven and coffee machine increased by more than 10 times year-on-year, and the sales of electric cake stalls and electric pottery ovens increased by nearly 4 times year-on-year.
Home decoration commodities are favored by consumers. Among them, the sales of textile home accessories have increased by more than 10 times year-on-year, the sales of flower pots and potted plants have increased by more than 7 times year-on-year, the sales of woolen carpets have increased by nearly 7 times year-on-year, the sales of incense candles and other furnishings have increased by more than 3.5 times year-on-year, and the sales of firecracker accessories have increased by more than 2 times year-on-year.
The sales of Polaroid increased by more than 10 times year-on-year, the sales of projectors increased by more than 6 times year-on-year, the sales of game books, tablet computers and speakers increased by more than 3 times year-on-year, and the sales of mobile phones increased by more than 2 times year-on-year.
The sales of sportswear increased by more than 5 times year-on-year, the sales of sports shoes more than doubled year-on-year, the sales of tennis supplies increased by more than 10 times year-on-year, the sales of national table tennis supplies increased by more than 6 times year-on-year, and the sales of tents also increased by more than 2 times year-on-year.
