Abstract
Microsoft acquires Blizzard layout meta universe ecology
Microsoft launched the largest acquisition of overweight universe in game history and announced that it would buy Activision Blizzard, a publisher of game development and interactive entertainment content, for us $68.7 billion in cash. The acquisition premium is about 45% and the equity value is about US $74 billion. This is also the largest acquisition ever made by Microsoft. After the transaction is completed, Microsoft will become the third largest game company in the world in terms of revenue, second only to Tencent and Sony. Microsoft CEO NADELLA said that games are the most dynamic and exciting field of entertainment on all platforms today, and will play a key role in the development of metauniverse platform.
In recent years, the mobile terminal has become the fastest growing segment of the game industry. For Microsoft, which already has popular products such as Xbox game platform, Sandbox building game minecraft and arcade game halo series, it is not surprising to enter the field of mobile games. Public information shows that Microsoft xboxgamepass service has more than 25 million subscribers. Activision Blizzard, which has the world’s largest group of game players, has nearly 400 million active players in 190 countries and regions. After the acquisition, the active players of Activision Blizzard will significantly increase the number of potential users of Microsoft gamepass. As a well-known game publisher, Activision Blizzard’s representative works include Warcraft, Diablo, watchman and other large IP.
The acquisition can not only accelerate the growth of Microsoft’s game business on mobile terminals, personal computers, game consoles and cloud, but also provide the cornerstone of building a meta universe. Microsoft may hope to expand and replace many traditional online social networking activities through the virtual world built by games, and finally build its own larger and more focused community and improve the construction of meta universe ecology.
Current situation of China’s online game industry: rapid growth of self-developed IP and secondary themes
The continuous achievements of client-side games such as literary IP adaptation and self-developed game IP sequel have made more enterprises pay attention to the value of IP in the game field. With the improvement of R & D strength of some game enterprises, a large number of self-developed IP products based on mobile games have been launched and achieved good market performance. In the sales revenue of China’s game market, the largest contributor in recent five years is self-developed games, and the proportion of self-developed games is increasing year by year.
From the perspective of theme, the growth of secondary element is extremely rapid, and the growth rate will reach 27.4% in 2021. Strictly speaking, the second dimension cannot be counted as a game theme alone. The second dimension represents the modeling and mapping of the game. It has animation style and does not define the content of the game like fantasy or Xianxia theme. However, at present, the secondary element has penetrated into various game types, including racing voice games, role-playing, turn system, and even gunfight games.
China’s Pan secondary users will exceed 400 million in 2020. As younger Post-00 students enter school and touch the Internet, they will become the endogenous driving force for the growth of China’s Pan secondary user group in the future. The compound growth rate of the two-dimensional game market in recent five years has reached 46%. The rapid development of Chinese original two-dimensional games, including the original God, yin-yang division and tomorrow’s ark, has driven the rapid growth of the two-dimensional game industry.
Weekly meso data
Upstream, the prices of crude oil and natural gas in the United States increased and the inventory level decreased. In terms of coal prices, coking coal and coke futures prices fell, while thermal coal prices rose. Power coal prices in Europe, Newcastle and Richard closed up across the board, and the number of ships at anchorage increased significantly. LME copper and zinc nonferrous futures prices fell, LME aluminum, lead, tin and nickel futures prices rose, Comex gold and copper prices fell, and Comex silver prices rose. The price of lithium metal rose sharply, the price of tungsten concentrate in Jiangxi rose, and the BDI index fell sharply. In the middle reaches, rebar futures prices fell, spot prices rose, hot-rolled and cold-rolled coil prices fell, Qingdao Port International Co.Ltd(601298) Brazilian Caracas powder car sector prices and Jiangsu Lianyungang Port Co.Ltd(601008) Australian Pb ore car sector prices rose, and the capacity utilization rate of steel mills increased significantly. Polysilicon material prices rose. Downstream, the transaction area of commercial housing in the top ten cities fell sharply. The average price of pork fell and the wholesale price index of vegetables in Shandong rose.
Risk tip: policy risk
