At the end of the year, in xiaobeihe Town, Liaoyang City, Liaoning Province, quiet villages, low houses and empty rice fields connect with the sky, revealing a typical scene of “cat winter” in the vast.
Entering xiaobeihe Town, what you see is a different scene: signs of various socks factories and billboards of various socks stand along the street, there are a lot of cars on the street, people come and go, supermarkets, restaurants and hotels one by one, as lively as a small county.
Local people say that xiaobeihe town is located in the flood area of Hun River and Taizi River. It has been flooded for nine years since ancient times. Who would have thought that a Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) would grow in this famine land where there is no food.
In fact, in this small town located in the northeast, the “counter attack” of the small Beihe river with poor resource conditions has given a lot of enlightenment to the big topic of “Northeast Revitalization“.
The old generation of xiaobeihe people wanted to change when they were poor. They were not guaranteed to grow food in the flood discharge area. Instead, they forced them not to “dig in the soil”, but to explore the combination of textile raw materials and manual labor and “wade” out of a sock industry road.
County and township development depends on industry, and industrial development depends on characteristics. Xiaobeihe people did not compete with big cities to be “tall”, nor did they compete with resource-based industries to be “large and complete”. In those years, they found a way suitable for themselves by exploring the advantages of rich rural labor force and low family production cost.
Of course, relying on the “one recruit fresh” of characteristic industries can not “eat all over the sky”. Under the double attack of “Zhejiang Zhuji in the South and Jilin Liaoyuan in the north” of China’s socks industry, the reason why Xiaobei River can not stand down and has full toughness is inseparable from the step-by-step progress in transformation and upgrading.
Engaged in the sock industry for more than 30 years, with the great wealth of social material and the increasing excess of traditional production capacity, xiaobeihe people are clearly aware that what they want to solve now is not the problem of “yes or no”, but the confusion of “good or bad”.
Change the production mode, from individual work to collective development; Upgrade the service mode, from the isolation of enterprises to the precise support of the government; Develop sales channels, from “going out” to “bringing in”, and then to go abroad to explore overseas markets; Innovate product categories, continuously launch new products such as five finger socks, tide socks and crystal socks, and seize the market… Xiaobeihe people have been fighting hard to make a special pair of socks.
Walking in the streets and alleys of the town, the wealth and self-confidence of residents are written on their faces, and it is not difficult to see young faces. Zhang Zhongchen, Secretary of the town Party committee, said that the “prosperity of industry” has brought “pockets”. Last year, the per capita income of residents in the town exceeded 30000 yuan, which is much higher than that of surrounding villages and towns; Compared with some villages, the “crowd drum” brings population agglomeration. Compared with some villages, the number of outsiders has entered the small North River. The resident population in the town is more than 2000 more than that in the registered residence.
Finding the right direction, I worked hard enough to achieve the “small and beautiful” of xiaobeihe town. Today, when “one county, one industry, one township and one product” is recognized by more and more people, more cities and towns are willing to focus on “characteristics” and “specialty” to practice their internal skills and walk steadily on the road of development.
