The main media center of Beijing Winter Olympic Games will officially enter 24-hour operation from January 24.
Xu Jicheng, Minister of media operation Department of Beijing Winter Olympic Organizing Committee, said at a press conference on the 23rd that the main media center is a media home. It will operate 24 hours from the 24th and will bring accurate services to media reporters all over the world.
Xu Jicheng said that at the Olympic Games, the work of the media mainly has three purposes: first, connect the world through hard work and let everyone participate in the Olympic Games; Second, in the dissemination, we should abide by the Olympic vision, principles and maxims, and bring ideals and hopes to people through the dissemination of the Olympic spirit; Third, let us unite and inspire more young people to jointly build a better world inspired by the Olympic spirit.
\u3000\u3000 "Media operation is to provide 'the most appropriate service' for Olympic journalists according to their needs." too much is better than too little ", but it can not be 'absent'. The 'most appropriate service' must be 'the most professional service'. To host the Olympic Games, media operation must be International, standardized, professional and information-based. It is equivalent to building a workshop, and journalists are 'masters' ’, in the workshop, journalists use their own skills to spread the Olympic Games. " Xu Jicheng interpreted.
As a "double Olympian" who has participated in both the 2008 Beijing Olympic Games and the 2022 Beijing Winter Olympic Games, Xu Jicheng said he felt three new changes in media coverage of the Olympic Games - new vision, new technology and new results.
Xu Jicheng believes that the media coverage of each Olympic Games will present a new perspective, thought and vision. In addition, the development of new technology is also exciting. It can encourage more young people to engage in the media industry. Just like the "media +" network technology adopted by some photographers this time, it realizes instant shooting and transmission, and can spread photos all over the world in a very short time. Finally, the report results presented by the media are also new. It can make more people pay attention to the Olympic Games and make the Olympic Games better promoted.
