New Oriental online issued an interim performance announcement on the Hong Kong Stock Exchange on January 21. In the strategic update and future development, the company mentioned that it has been actively seeking new market opportunities by using existing infrastructure and technology. On the one hand, the company will continue to expand its existing university and institutional business departments and online education products and services. On the other hand, we are actively exploring new initiatives to expand our customer base and products and implement transformation to meet the needs of the changing regulatory and educational environment. The new initiatives that the company has been exploring include the live broadcasting of Shenzhen Agricultural Products Group Co.Ltd(000061) and other products and the development of new educational intelligent hardware innovation.
In terms of live broadcasting business, the company said that relying on the technology developed for the original live broadcasting classroom and the existing talent team, the company's goal is to establish an e-commerce platform for selling Shenzhen Agricultural Products Group Co.Ltd(000061) and other products. At the end of December 2021, the company began pilot live activities on short video tiktok platforms, and has made remarkable progress. Looking forward to the future, the company aims to promote Chinese traditional culture and high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) and related products from different origins in China through live broadcasting business. The company also hopes to help the development of China's agricultural industry through live marketing.
