Yuan universe has become a "sweet pastry" in the eyes of all kinds of capital. With the popularity of capital, the relevant concept sectors also continued to strengthen and attracted many technology giants to actively layout. After combing the relevant information, the reporter of Securities Daily found that up to now, Baixin bank, Bank Of Jiangsu Co.Ltd(600919) , China Zheshang Bank Co.Ltd(601916) and other banks have begun to explore the meta universe. Among them, virtual digital people and digital collections have become two segments of the banking industry.
When the bank "bumps" into the meta universe, how much spark can it hit and how much imagination can it burst out?
People in the industry generally believe that metauniverse is the direction that should be paid attention to in the digital transformation of the banking industry. Banks should take this opportunity to regard virtual digital people and digital assets represented by digital collections as the two key points to deepen the digital transformation, continue digital exploration and iterative innovation, and create a more convenient immersive financial service experience. In the future, the interaction mode between banks and customers, product service mode and even bank form will change significantly.
a preliminary study on the two tracks of yuanuniverse
virtual digital man and digital collection
After combing, the reporter of Securities Daily found that virtual digital people and digital collections have become the two main tracks for banks to explore the meta universe.
Zhu Youping, the new rotating chairman of the blockchain special committee of China Communications Industry Association, told the Securities Daily that the combination of banks and yuancosmos has broad innovation imagination space and massive business application prospects. With the continuous expansion of the connotation and extension of meta universe innovation, more banks are on the way to the application of meta universe innovation.
The reporter found that in the digital collection track, Baixin bank has a more active layout. In November 2021, Baixin bank issued Bank Of China Limited(601988) its first digital collection and stated that it would "welcome the meta universe"; In December, the digital collection issued by Baixin bank officially settled in the digital art exhibition area of "Xitu", a meta universe platform built by Baidu, which is also a creative attempt of Baixin bank in the field of meta universe digital assets.
In the field of virtual digital people, Baixin Bank launched the virtual digital employee "aiya" on December 30, 2021, and launched the industry's first digital asset management platform "Baixin bank xiaojingxi wechat applet", which provides digital asset issuance and circulation services to financial institutions. That month, Jiangnan Rural Commercial Bank cooperated with JD cloud to launch VTM digital employees. The digital employee has a real face and can independently and accurately complete the whole process services such as self-service response, business handling, active service, risk control and compliance of bank transaction scenarios. Earlier, Shanghai Pudong Development Bank Co.Ltd(600000) released AI driven 3D financial digital man "Xiaopu".
Some banks touch the meta universe by creating an immersive service experience. In 2021, Bank Of Jiangsu Co.Ltd(600919) tried a new financial service model to create a convenient financial experience of "no need to go to financial outlets, no need to install financial apps and no need to consume mobile phone traffic", and organically combined the concept of meta universe with the financial industry. Ping An Bank Co.Ltd(000001) once combined the 2021 annual bill display with the meta universe, allowing users to review the digital financial life of Ping An Bank Co.Ltd(000001) in 2021 through virtual reality scenes in the form of role-playing.
On January 6, 2022, Bank Of Jiangsu Co.Ltd(600919) announced that it would actively layout the financial "meta universe" in combination with its own advantages. On January 11, the meta universe Industry Committee of China Mobile Communications Federation announced the list of the first batch of members, China Zheshang Bank Co.Ltd(601916) among them, starting the journey of exploring the meta universe.
"Up to now, the two major tracks for the banking industry to explore the meta universe are mainly virtual digital people and digital collections." The relevant person in charge of the Institute of consumer artificial intelligence told the reporter of Securities Daily that virtual digital people will change the service mode and customer experience of banks; Digital collections are more inclined to young groups, which are more willing to consume and have a high acceptance of new things. They are high-quality customers of the bank.
Yu Chen, co-founder of Yibao payment, said in an interview with Securities Daily, "In the short term, with the development of metauniverse, banks will launch more virtual spokesmen to improve users' interactive experience. In terms of digital collections, banks may participate in the sale and trading channels. In the long term, there is no physical burden in the financial field, and users' financial needs are lasting. It is possible to transplant all existing traditional businesses into metauniverse Possible. "
"Taking the lead in laying out the meta universe and subdivided tracks is an inevitable demand for commercial banks to carry out digital transformation in the meta universe era." Yu Jianing, executive director of the yuan universe Industry Committee of China Mobile Communications Federation and President of Huoda education, told the Securities Daily that the form of Yuan universe is digital. The digital transformation does not only move offline scenes to online, but carries out all-round digital transformation from the aspects of business, service, process and assets, which means, Transformation should conform to the core characteristics of digital finance. For example, using digital people based on artificial intelligence instead of manual settlement to process Beijing Vastdata Technology Co.Ltd(603138) can further improve efficiency and reduce risk.
bank user experience
will revolutionize
Industry insiders generally believe that the initial exploration and effective combination of banks and other financial institutions on the meta universe is a useful attempt for the financial industry to embrace new things and carry out digital transformation.
Yu Chen told reporters, "The financial industry naturally has the characteristics of virtualization and digitization. In theory, almost all financial activities in traditional society can be transplanted into the meta universe. The meta universe is another huge development opportunity for the banking industry after the Internet. The 'digital employees' in the virtual digital people may become an important entrance and carrier for the banking industry to provide immersive services."
The reporter of Securities Daily learned in the interview that as a subdivision of virtual digital people, digital employees are bringing various benefits to the banking industry. For example, when dealing with a large number of files and data, digital employees can avoid human errors, reduce mechanized repetitive work, greatly shorten the feedback time, and bring more optimized services to enterprise financial management. In addition, unlike individual banks, corporate banks often need a longer implementation cycle in terms of product personalization and feasibility demonstration of products. The introduction of digital employees makes it possible to implement the operation policy of modularization, personalization and rapid deployment. As digital employees are more deeply integrated with customers' internal products, platforms and systems, customers' digital experience and product satisfaction can be further improved.
The relevant person in charge of the Institute of consumer artificial intelligence told reporters that the advantages of the bank's layout of virtual digital people are mainly reflected in two aspects: one is the "intelligent customer service", which can provide 7 × 24-hour visual virtual customer service can deliver information on a larger scale; Second, in terms of "bank mall" and "collection sales", it can provide immersive shopping experience and promote it into a single rate meta universe, which will bring a comprehensive upgrade to the bank service system. More technologies such as artificial intelligence, man-machine cooperation and virtual reality will fundamentally change the experience of bank customers and enable real-life employees of the bank to have stronger decision-making and service ability.
After in-depth investigation, the reporter of Securities Daily learned that at present, many banks are actively deploying digital employees in the virtual digital human track. The relevant person in charge of a science and technology enterprise in Beijing disclosed to the reporter of Securities Daily, "At present, the company is helping two financial institutions to build digital people projects, mainly aiming at financial products, stock reviews or research reports. Usually, these scenes need to generate videos quickly and frequently. The way of replacing real people with digital employees can better meet the needs of such scenes."
In addition, the virtual digital people launched by the bank can be applied in live broadcast, short video and other scenes to help the bank brand spread and attract the attention of young customers.
bank explores the metauniverse
cannot be separated from user requirements
Metauniverse is still in its infancy, but with the deep penetration of digital technology in various fields, "getting close to users" will no longer be an empty word for banks. Yuancosmos will not only bring "immersive" experience, but also provide kinetic energy for bank operation to reduce costs and increase efficiency. Digital products and applications under the new technology scenario are undertaking more work for banks. For users, the feedback received by each touch will directly affect their product use experience.
Zhu Youping told the Securities Daily that the combination of banks and meta universe has a broad space for innovation and imagination. For example, banks can set up branches and virtual financial centers through VR technology. Customers can talk to customer service through video calls and other means with their digital identity to consult various businesses of the bank; Through the digital twin technology, the production workshop, supply logistics and sales scenes of the investment project are projected on the 3D network to monitor and coordinate at any time and carry out credit management.
Yu Jianing said that commercial banks will face technical and ecological challenges in the layout of the meta universe. In the meta universe, the objects of banking services are not only natural and legal persons, but also digital people and intelligent goods, which is bound to use a series of cutting-edge new technologies. At present, metauniverse is still in the early development stage, and many technologies and ecology are not mature, so it is difficult to support large-scale application. Therefore, in the layout of the meta universe, we must start from our own needs and not blindly catch up with the tuyere of the meta universe.
Liu Bin, director of the Financial Research Office of China (Shanghai) Free Trade Zone Research Institute, told the Securities Daily that at present, the bank's exploration of the meta universe is mainly based on applications such as digital collections and digital employees, the infrastructure is still imperfect, and the technology needs to be broken through. Banks need to clarify which business areas are suitable for meta universe applications. All innovation should be carried out around customer needs. Innovation divorced from user needs is impractical.
