On January 19, Rainbow Digital Commercial Co.Ltd(002419) suddenly rose to the trading limit, opened briefly in the middle, and then closed the trading limit to the closing.
On the news side, media reported that the company’s own brand developed and launched the Maotai flavor Baijiu, the production plant is located in Maotai Town, Renhuai, Guizhou, with an annual output of 5500 tons of quality sauce wine.
In this regard, Rainbow Digital Commercial Co.Ltd(002419) the relevant person in charge responded to the reporter that the company did launch Tianyou Maotai flavor wine, which can be purchased in offline stores, app and other channels. However, for the annual capacity of 5500 tons transmitted online, the company said: it is not clear about the data source of 5500 tons. The company is only one of the partners of the production plant.
annual capacity 5500 tons?
company: we are only one of the factory partners
On January 17, the company disclosed on the interactive platform that in order to meet consumers’ demand for good wine, Tianhong developed and launched Tianyou Maotai flavor liquor under its own brand. The product was recently listed and produced in the core production area of Maotai town. At present, it has been recognized by many quality consumer groups, and the sales performance is in line with expectations.
Shortly after the opening on January 19, Rainbow Digital Commercial Co.Ltd(002419) share price suddenly rose sharply, closing at 7.07 yuan per share, a new high in nearly half a year.
Subsequently, investors poured into the interactive platform to care about the company’s Maotai flavor wine related matters.
For media reports, The relevant person in charge of the company told the reporter of China Securities Journal: “I don’t know how the figure of 5500 tons comes from, but we do launch Tianyou Maotai flavor wine, which can be purchased in our offline stores, online app and applet channels. We are in a cooperation mode, and we find a local factory for processing, and the company is not responsible for the production of energy. The annual production capacity of 5500 tons posted on the Internet may refer to the production capacity of this factory, but we just know it One of the partners. “
Public information shows that Rainbow Digital Commercial Co.Ltd(002419) has two main businesses: platform and vertical. The platform business is department stores and shopping centers, mainly in cooperation modes such as joint venture and leasing. The vertical businesses are supermarkets and convenience stores. Supermarkets are mainly self operated and convenience stores are mainly franchised. The company has “Tianhong”, “JunShang”“ sp@ce ”And “Weiwo”.
According to the list of “top 100 Chinese chains in 2020” released by China chain operation association in 2021, Rainbow Digital Commercial Co.Ltd(002419) ranks 18th.
In the first three quarters of 2021, the company achieved a revenue of 9.198 billion yuan, a year-on-year increase of 3.91%; The net profit was 258 million yuan, a year-on-year increase of 98.93%.
spin off the loss making convenience store business
now, “left-hand prefabricated dish, right hand Baijiu”
After the trading limit on the 19th, Rainbow Digital Commercial Co.Ltd(002419) stock bar was a lively scene that had not been seen for a long time, and there were a lot of posts on the screen.
Some investors in the stock bar said that the news two days ago was fermented! I hope good things take a lot of time. After all, it has fallen for four years.
Source: stock bar
Some investors suggested naming it “Hongmao wine”.
Source: stock bar
Some investors said happily: “the first trading limit in several years” “I’m 45 points away from this!” Some investors also questioned that the company was “playing a word game”.
Source: stock bar
On December 29, 2021, the company announced that Rosen (Guangdong) convenience Co., Ltd. was finally confirmed as the transferee of 100% equity of Tianhong Weiwo convenience store (Shenzhen) Co., Ltd., with a transaction price of 310 million yuan. Rainbow Digital Commercial Co.Ltd(002419) officially sold its loss making Tianhong Weiwo convenience store business.
According to the audit report, Tianhong Weiwo was established in July 2003 with a registered capital of 55 million yuan. As of June 30, 2021, Tianhong Weiwo had total book assets of RMB 121 million, total liabilities of RMB 121 million, net assets of RMB 78000, operating revenue of RMB 133 million and net loss of RMB 6143300.
Source: company announcement
Subsequently, Rainbow Digital Commercial Co.Ltd(002419) shares began to rebound all the way, up nearly 20% in a month.
Rainbow Digital Commercial Co.Ltd(002419) also caught the east wind of “prefabricated dishes”. On January 17, the company said on the interactive platform that Tianhong supermarket continued to build 3R commodities (ready to eat and cook commodities), initially formed a 3R core commodity group focusing on manual catering, private brands and fresh semi-finished products, and the sales have taken shape. In 2022, special areas will be built in stores across the country to better meet customer needs.
Today’s Rainbow Digital Commercial Co.Ltd(002419) is “left-hand prefabricated dish, right hand Baijiu“. In a stock trading software, Rainbow Digital Commercial Co.Ltd(002419) has been listed as the “Baijiu concept stock”.
