On January 19, the official website of China Mobile Communications Federation yuancosmos Industry Committee (hereinafter referred to as "yuancosmos industry committee") showed that the acceptance list of the second batch of 16 members was announced, including 7 A-share companies, namely Wondershare Technology Group Co.Ltd(300624) , Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) , Soyea Technology Co.Ltd(000909) , Shen Zhen Shengxunda Technology Co.Ltd(300518) , Col Digital Publishing Group Co.Ltd(300364) , Profit Cultural & Creative Group Co.Ltd(300640) , Zhewen Interactive Group Co.Ltd(600986) .
The above news immediately attracted the attention of investors and asked other A-share companies on the interactive platform. What are their plans in the face of the forward-looking layout of other companies in the same industry?
Previously, on January 11, the official website of yuancosmic Industry Committee announced the list of the first batch of 65 members, including 8 A-share companies, namely Shenzhen Zqgame Co.Ltd(300052) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Inmyshow Digital Technology (Group) Co.Ltd(600556) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , China Zheshang Bank Co.Ltd(601916) , Hangzhou Anysoft Information Technology Co.Ltd(300571) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Hylink Digital Solution Co.Ltd(603825) .
Summarize the list of two batches of members joining yuancosmic industry committee, with a total of 81 members / person, including 15 A-share companies.
China Mobile Communication Federation is the only national social organization in China's mobile communication field. Yuancosmos industry committee was approved to be established on October 15, 2021. It is the first approved yuancosmos industry organization in China and is committed to promoting the healthy and sustainable development of yuancosmos industry. On November 11, 2021, the "meta universe day" was unveiled and the "meta universe industry declaration" was issued.
On January 13, 2022, an investor asked Wondershare Technology Group Co.Ltd(300624) "on the interactive platform:" does the company set up yuancosmos branch and yuancosmos business department to carry out yuancosmos work? "
Wondershare Technology Group Co.Ltd(300624) replied on the interactive platform on January 15 that the company has established a virtual research organization to focus on market trend analysis and cutting-edge technology exploration. In addition, the company has also set up a creative resources development department to focus on the research and production of 3D material content in the next generation Internet era, and will gradually start the construction of UGC creation platform in the future.
Zhewen Interactive Group Co.Ltd(600986) on December 6, 2021, the investor replied on the interactive platform that where the user's attention is, the marketing is where. The company's business related to "digital virtual human" has been established in Hangzhou. You can search "Jun ruojin" on microblog to learn about it.
Source: Zhewen Interactive Group Co.Ltd(600986) official WeChat official account
"Junruojin" is the first Guofeng virtual digital person independently developed and incubated by the business department of Zhewen Interactive Group Co.Ltd(600986) . Since its official announcement on microblog and xiaohongshu on November 13, 2021, microblog has attracted more than 10000 fans.
Zhewen Interactive Group Co.Ltd(600986) introduction: this business uses super realistic face reconstruction technology, integrates advanced 3D real-time rendering technology, creates high-precision holographic digital character images, and presents them in the form of 5g + hologram / Ar / VR and other new media technologies. At present, the business cooperation involved in this business is still under negotiation.
Zhewen Interactive Group Co.Ltd(600986) issued the official WeChat official account. As a link between reality and virtual media, virtual idols are the future digital carriers of the yuan universe and the leader of the yuan universe "aborigines". From this point of view, virtual idol marketing is only a beginning, behind which there is a more imaginative "meta universe marketing".
The "Rainbow universe" built by Inmyshow Digital Technology (Group) Co.Ltd(600556) is a virtual social product based on blockchain. At present, it is in the internal test stage, and the ecological content needs to be built gradually. According to the plan, rainbow universe products should give users a better social experience and make social networking more realistic, three-dimensional and interesting. On the other hand, the new social scene will help to develop diversified content creators and empower UGC content, celebrities, IP, etc.
Inmyshow Digital Technology (Group) Co.Ltd(600556) said that based on the research and development of new technologies, the company will redefine the relevant social ways of users and the social assets of creators, explore the social content ecology under the meta universe, and change the marketing mode and copyright protection mode in virtual social networking.
Bluefocus Intelligent Communications Group Co.Ltd(300058) previously, it has joined hands with Beijing danghong Qitian international culture and Technology Development Group Co., Ltd. (hereinafter referred to as "danghong Qitian") to layout the yuanuniverse business.
On November 25, 2021, danghong Qitian's official website showed that recently, Bluefocus Intelligent Communications Group Co.Ltd(300058) signed a strategic cooperation agreement with danghong Qitian and its subsidiary Qile infinite, mainly based on the technology and product research and development in the field of virtual digital human and virtual space, to jointly explore the integration of online virtual space and offline physical space, and explore the wider application and landing of XR in the marketing scene.
Qile infinite is a technology company focusing on XR high simulation. The team comes from China Aerospace Science and industry and Chinese Academy of Sciences. It has military level simulation algorithms. Its main research and development direction is multi degree of freedom dynamic platform, somatosensory motion control algorithm and real-time AI digital virtual human, serving international leading enterprises such as Intel, Samsung, Sony, BMW, Audi and Toyota.
XR refers to a real and virtual combination of human-computer interaction environment generated by computer technology and wearable devices, including augmented reality (AR), virtual reality (VR), hybrid reality (MR) and other forms.
At the same time, Bluefocus Intelligent Communications Group Co.Ltd(300058) has established a wholly-owned subsidiary "blue universe Digital Technology Co., Ltd." as its main position to focus on exploring the investment and operation business related to yuanuniverse. The company will integrate Bluefocus Intelligent Communications Group Co.Ltd(300058) existing resources and teams related to virtual live broadcasting room and virtual IP operation, and comprehensively promote the exploration and implementation of meta universe related businesses.
Bluefocus Intelligent Communications Group Co.Ltd(300058) said that with the deep integration of technology and creativity and the establishment of a new subject of "blue universe" Bluefocus Intelligent Communications Group Co.Ltd(300058) will transfer the rich resources, experience and market advantages accumulated in the creation of virtual digital image, the operation of virtual idol IP, the creation of enterprise leader virtual person and the agency sales of virtual live broadcasting room to "blue universe".
