According to Ding Dong’s data on buying vegetables, in 2021, the sales volume of all products of Ding Dong’s buying vegetables and prefabricated vegetables increased by 300% year-on-year, and the penetration rate of orders including prefabricated vegetables in the overall orders has exceeded 40%. In addition, more than 70% of the users who buy prefabricated vegetables are under 35.
The fundamental reason for the rise of the prefabricated food industry is the business needs under the rise of labor and rental costs, followed by the needs of taste standardization under the catering chain. The rise of takeout further forces the improvement of catering efficiency. Prefabricated dishes are one of the fastest-growing sub industries in the food processing industry in recent five years. From 2014, the takeout industry began to flourish. By 2020, the epidemic will give birth to family consumption demand. The industry will expand from a few categories such as quick-frozen rice noodles to a variety of dishes, and from b-end to C-end consumers. It is conservatively predicted that the scale of the prefabricated dish industry is expected to reach 429.1 billion yuan in 2026.
According to the theme database of financial Associated Press, among the relevant listed companies:
The prefabricated dishes of Suzhou Weizhixiang Food Co.Ltd(605089) include roast sheep products such as hand-held lamb chops and French lamb chops and roast fish products. Community fresh food stores such as dingdong shopping are a direction of the company’s later layout.
Dahu Aquaculture Co.Ltd(600257) has set up a flagship store of the Great Lakes in tmall, which sells prefabricated dishes such as spicy QQ lobster tail and Hetian crayfish series. At the same time, it also sells prefabricated dishes in community group buying (meituan preferred, dingdong shopping, etc.) and supermarket channels (Sam’s club, etc.).
