Kweichow Moutai Co.Ltd(600519) the guide price of the new "Maotai 1935" is 1188 yuan.
On January 18, the "Maotai 1935" press conference was held in the "long history" square of China wine culture city. At the meeting, Kweichow Moutai Co.Ltd(600519) launched the new Moutai 1935. According to the official account of Moutai time and space, the retail price of Moutai 1935 was set at 1188 yuan / bottle. This price positioning shows that Maotai Maotai Maotai series liquor camp has born the first 1000 yuan main high-end product.
At the press conference, Ding Xiongjun, Secretary of the Party committee and chairman of Maotai Group and Kweichow Moutai Co.Ltd(600519) chairman of Maotai Group, defined "Maotai 1935" as a heavyweight member of the "Maotai Maotai flavor and stock products" launched by Maotai shares.
Ding Xiongjun said at the meeting that the origin of "Maotai 1935" stems from the history that the house burning exhibits of the predecessor of Maotai won the "special prize" at the "material exhibition of southwest provinces" in 1935.
Moutai 1935, Moutai, the official account of time and space.
It is worth noting that in less than a month from the end of 2021 to the present, Maotai has successively released Kweichow Moutai Co.Ltd(600519) liquor (treasures), year of the Tiger Chinese Zodiac liquor and "Maotai 1935".
The official account of Moutai time and space indicates that Kweichow Moutai Co.Ltd(600519) has formed the brand structure of 12 character brand of "Maotai series wine" with "matching price, clear layers and reasonable gradation". Among them, the thousand yuan high-end products of Maotai Maotai flavor series will focus on the "Maotai 1935" brand; 500 yuan to 1000 yuan of secondary high-end products, focusing on the "Han sauce" brand; 200 yuan to 500 yuan is a popular product, focusing on "Maotai Prince wine", and other wines will be used as auxiliary and supplement.
Cai Xuefei, general manager of Baijiu consulting and Baijiu industry analyst, said Moutai's new products were aimed at further expanding the profit margins of Moutai liquor from the high-end liquor market and improving the profit structure of Moutai products. At the same time, Cai Xuefei pointed out that this is also the purpose of increasing supply and alleviating market shortage by making use of the gift giving demand of Maotai during the Spring Festival.
As of January 18, Kweichow Moutai Co.Ltd(600519) (600519. SH) closed at 1892.27 yuan, up 1.65%, with a total market value of 2377.1 billion yuan.
