By the end of 2020, China has become the second largest wealth management market in the world in terms of personal financial assets. It is estimated that by 2025, the compound annual growth rate of China’s wealth management market will reach about 10%, and the market scale is expected to exceed 330 trillion yuan. Driven by the surge of national wealth, China’s wealth management industry has ushered in vigorous development in recent years, and the core mechanism has also stepped into a new stage from “product driven” to “customer demand driven”. After ten years of steady growth and rapid development, Xinhu wealth has completed the accumulation of brand assets from 0-1, and has successfully ushered in the key point of high-quality development in the new decade.
On January 19, the new service sub brand press conference with the theme of “safety oriented and treat each other with heart” of Xinhu wealth was held in the Xinhuanetco.Ltd(603888) live broadcasting room, which not only marks the official launch of its new service sub brand “Honghu Baishi wealth housekeeper”, but also marks the safety oriented professional service ability of Xinhu wealth to a new level.
The press conference, together with the heavyweight authoritative media and link settings, gathered ingenious ideas, presenting two characteristic labels: “the most daring brand press conference in the wealth management circle” and “the birth of super service sub brand in the wealth management circle”. In the “three soul questions” link, the senior management team of Xinhu wealth answered sharp questions from investors, media and financial practitioners, pointing to the thinking of the three industries in the wealth management market.
Senior leaders of the two authoritative media ” Xinhuanetco.Ltd(603888) ” and “Asian Banker” attended and witnessed the successful holding of this press conference. As witnesses of the “upward” development of Xinhu wealth in the past decade, they are also important media partners of Xinhu wealth. They have carried out in-depth cooperation in many fields around investor education and rights protection, Help China’s wealth management market to grow steadily and spread and carry forward the positive energy of the wealth management industry.
service focusing on “peace of mind”
will lay the foundation for high-quality development
According to the survey, more than 80% of investors’ primary demand for wealth management is “peace of mind”, which also means that in the wealth management industry, earlier insight into the demand and put it into practice is the key to the high-quality development of wealth management institutions. Honghu Baishi wealth housekeeper, a brand-new service brand, came into being in this context, transforming and upgrading the traditional financial advisory service into wealth housekeeper service. Based on the comprehensive guarantee of complete risk control system and professional investment and research ability, it emphasizes the service attribute of the wealth management industry and fills the gap of “reassuring” service brand in the industry, And lay the foundation for the “paradigm transformation” of the wealth management industry.
Allowing investors to put “reassuring” service brands into the market will bring more long-term thinking to the whole wealth management industry. It is believed that in the next 3-5 years, reassuring brands will present a flourishing industry scene and continue to inject fresh impetus into the high-quality development of China’s economy. The enterprise strategy of high-quality development is the filter of a century old store. Under the industry environment of “seeking speed”, ask the enterprise’s long-term vitality with the standard of “peace of mind”. President Qu Guang of Xinhu fortune has her unique thinking, “In the next ten years, Xinhu wealth must take a high-quality development path that is specialized, special and new. This time, we will upgrade our brand and officially launch the sub brand of wealth management – Honghu Baishi wealth housekeeper. The core purpose is to focus on the customers’ beautiful vision for their family business, that is, to think about the customers’ thoughts, think about the customers’ expectations, and bring customers more professionalism and peace of mind Our products and services. “
confidence comes from past achievements
and a full range of professional services
Only wealth management institutions that reassure investors have a future. The past decade has been the success of Xinhu wealth’s strategic focus driven by customer demand. The unwavering exploration of customer demand has laid the motivation for building a “reassuring” brand. This reassurance comes from “professionalism” and the enterprise hard power built by Xinhu wealth in the past decade. Xinhu wealth adheres to the “buyer’s thinking”, relying on two gold lettered signboards “Zhixin Investment Research Institute” and “Honghu Baishi global family office”, and relying on a 100 person risk control compliance and investment research team, Xinhu wealth provides steady growth asset allocation services for more than 70000 families and 2000 enterprises. More than 85% of its customers choose long-term company, Therefore, it has become one of the top brands of China’s third-party wealth management institutions.
On the basis of the excellent historical performance of Xinhu wealth, which has “added nearly 100 billion in value over the past decade and is a reassuring choice for 70000 high net worth families”, Xinhu wealth has also precipitated three industry leaders. First, it took the lead in putting forward the concepts of three ecosystems: Wealth Management, health management and public welfare charity; Second, it took the lead in setting up a high-level Zhixin Investment Research Institute in the industry and became the only third-party wealth management industry think tank selected into the economic and financial research mechanism of the central bank’s Shanghai financial system; Third, it took the lead in establishing a high-quality global family office in the industry, gave full play to the role of No. 1, 4 and 9 licenses of the Hong Kong Securities Regulatory Commission, and provided customers with global family wealth and inheritance services. These three “leaders” have laid a solid foundation for Xinhu fortune to draw a high-quality development blueprint for the new decade.
blueprint for the new decade:
build “one body and two wings” Honghu brand ecology
At the beginning of the new decade, the launch of a new service sub brand “Honghu Baishi wealth housekeeper” by Xinhu wealth is only the first step of its century strategy. In the future, Xinhu wealth will continue to build Honghu brand ecological matrix around the core of “peace of mind”, with the housekeeper service concept of “peace of mind, professionalism and service dependence”, Establish a truly stable and long-term relationship with all investors, including not only reassuring wealth management services, but also a complete set of ecological service system including health management and public welfare charity, which represents the most professional full life cycle asset allocation service standard in the wealth management industry and helps customers realize the transformation of life from “one key” to “a series of keys”.
The meaning of wealth is far more than material and money, but also represents heavy life mission and social responsibility. As a corporate citizen who firmly promotes the sustainable development of China’s economy, Xinhu wealth has been firmly guided by the party and operated in accordance with the law. Over the past decade, it has not only deeply cultivated the high-quality development of the enterprise itself, but also committed to promoting the good of wealth, forming a better virtuous circle between wealth, public welfare and society, and contributing to China’s common prosperity and Rural Revitalization. Now, Xinhu wealth has ushered in a new golden decade, and the sustainable driving force for development will always be: safety oriented and treat each other with heart.
