The economic work conference of Anhui provincial Party committee clearly pointed out that it is necessary to implement the action plan of "forging strengths and making up weaknesses" in the three industries, and carry out the action of "Wanmei consumption" in promoting consumption. Recently, Anhui Provincial Department of Commerce held a media meeting on the 2022 "Wanmei consumption" action plan. Zhang Jian, director of Anhui Provincial Department of Commerce, introduced the overall consideration and activity arrangement of the action, and Zhu Dan, deputy director of Anhui Provincial Department of Commerce, presided over the meeting.
In 2021, the business system of Anhui Province made every effort to expand domestic demand and actively promote consumption. It held a series of consumption promotion activities of "Wanmei consumption · enjoying Jianghuai" and participated in 35000 enterprises with a turnover of 26.7 billion yuan, which achieved remarkable results. In 2022, the action of "Wanmei consumption" was further upgraded. According to Zhang Jian, the 2022 "Wanmei consumption" action is composed of the "2 + 6 + 16 + n" framework, including two activities: media meeting and achievement summary meeting; Activities in 6 key sectors, including four major consumption sectors such as automobile, household appliances, catering and service, and two major carriers such as network and pedestrian street; At present, nearly 5000 activities have been sorted out, which can be summarized as "six 100 activities".
Among them, more than 100 activities in the automobile market have attracted particular attention. According to Zhang Jian, Anhui Provincial Department of Commerce will organize the provincial chamber of Commerce of automobile dealers, 300 (Times) automobile manufacturers and key automobile distribution enterprises to hold activities such as "new car new year" and "Automobile Exhibition" on various holidays; Around the majority of township users, hold the activity of "automobile going to the countryside season"; Focusing on promoting the consumption of new energy vehicles, more than 10 new energy vehicle enterprises were organized to launch more than 30 brand models for exhibition.
More than 100 colorful activities have also been arranged in each other section of the 2022 "Wanmei consumption" action, such as holding the "home appliance summer festival", implementing the "beautiful taste of Anhui · famous snacks in 100 counties", holding the "Wedding Photography Festival" and "online New Year's festival", organizing national and provincial characteristic pedestrian streets to hold "Hi strolling pedestrian streets" and other activities. In addition, 16 cities in Anhui will also hold more than 400 special consumption promotion activities in accordance with "one city, one season and one theme" in combination with local consumption characteristics, festivals and other characteristic resources.
"Learn from the successful experience of consumption promotion activities in Shanghai, Jiangsu and Zhejiang, focus on" forging strengths and making up weaknesses "in the three industries, so that more high-quality products and services in Anhui can go to the country, so that more people can consume in Anhui, and enjoy high-quality" made in Anhui "," agricultural products in Anhui "," taste in Anhui "and" tourism in Anhui. " Zhang Jian said that in order to ensure the smooth implementation of the "Anhui American consumption" action, Anhui commerce department will make a good epidemic prevention plan with the relevant units, open the WeChat official account of "Anhui America consumption", launch the promotional film of "Anhui America consumption" action, and strengthen monitoring and evaluation, and timely follow-up analysis of the effectiveness of the analysis, so as to ensure the "Anhui US consumption" action to achieve tangible results.
(Xu Xia, Li Bo)
