On January 17, it was learned from the Department of Commerce of Yunnan Province that since the Yunnan branch of the 2022 national online new year goods festival was launched on January 10, relevant activities have been promoted in an orderly manner, setting off a consumption boom in Yunnan. During the activity from January 10 to 16, the online trading volume of enterprises participating in Yunnan branch was 257 million yuan, and the cumulative offline trading volume was 85 million yuan; The province has issued more than 520000 consumption vouchers, coupons and shopping vouchers, with a use amount of 447000 yuan.
Online shopping is hot all over Yunnan Province. Platforms such as "one mobile phone cloud product collection", "one mobile phone Tour Yunnan" and "one mobile phone tour business district" in Yunnan branch give play to their respective advantages and complementary resources to help the new consumption mode of "online Chinese New Year".
"A mobile phone cloud product collection" focuses on the characteristics of Yunnan Plateau Shenzhen Agricultural Products Group Co.Ltd(000061) suitable for new year goods preparation, and presents rich and high-quality "cloud products" for the online new year goods market by means of full reduction, coupons and limited time rush purchase in the live broadcasting room.
"One mobile travel to Yunnan" organically combines online consumption with offline services to provide characteristic travel consumption products. For tourists in Yunnan Province, create "Yunnan people visit Yunnan" and launch peripheral tours with themes such as "snow appreciation", "flower appreciation" and "hot spring". For tourists from outside the province, the "here is Yunnan" discovery tour is designed, including theme in-depth experience projects such as "camping under the snow mountain" and "crossing the tropical rain forest".
"One mobile phone shopping district" takes advantage of the unique advantages of the platform and the resources of 8000 offline physical stores in the province, and cooperates with 89 well-known shopping districts such as Jinma Biji, rongchuang Houhai, Nanqiang streets and lanes and Xihong market to display Yunnan's products and services such as food, shopping, culture and tourism, so as to realize "shopping district" without leaving home. At the same time, organize local excellent catering brands to jointly participate in the "New Year's Eve" activity to provide consumers with a better offline experience. (Zhang Yunfan)
