The comprehensive expectation of the digital RMB pilot red envelope activity is coming again! On January 18, the reporter of Beijing business daily learned that meituan announced to expand the scope of pilot activities of digital RMB carbon neutralization. From now on, the public working or living in Beijing can search “digital RMB” in meituan app, sign up for the activity and receive a digital RMB gift bag worth 40 yuan. After that, whether it’s ordering takeout instead of disposable tableware, or online purchase of e-tickets, train tickets, paper reduction and plastic reduction, as long as you participate in green and low-carbon consumption on the meituan platform, you can also get the corresponding digital RMB cash back reward.
you can get 40 yuan
It is reported that the pilot activity is the green theme digital RMB promotion activity of “seeing ‘China’ love and low-carbon life” jointly launched by meituan Bank Of China Limited(601988) . It is also the first time that the digital RMB red envelope test activity covers the daily consumption scenes of UHF people such as catering takeout and online shopping in the pilot area.
On January 18, after learning the news, the reporter of Beijing business daily conducted a personal test experience for the first time. The registration process is simple and smooth. Old users of digital RMB can open it with one click, while new users of digital RMB need to download and register the digital RMB app before they can sign up.
The specific operation is simple and divided into three steps: first, the user needs to search the meituan app for digital RMB one click to open it, then log in to the digital RMB app, open the Bank Of China Limited(601988) wallet and verify the mobile phone number, and finally push the sub wallet to the meituan app to get a 40 yuan gift package, including a 10 yuan digital RMB registration reward and a 30 yuan meituan preferential cash coupon.
The reporter of Beijing business daily noted that the digital RMB reward obtained from the registration arrived immediately. Taking Beijing as an example, the digital RMB can be directly deducted when paying meituan takeout and meituan vegetable purchase orders. The reporter ordered a takeout with a price of 15 yuan, used the received 10 yuan digital RMB red envelope, superimposed 3 yuan coupons, and the previously received cash back red envelope, and finally paid 0 yuan.
On the same day, a consumer in Chaoyang District, Beijing, also clicked on the event. She told the Beijing Commercial Daily reporter: “the red envelope process has been basically completed within 1 minutes, 10 yuan is the most powerful red envelope, and the other 30 yuan coupons will follow up the purchase of vegetables and take away the awesome fix.”
In an interview with the Beijing business daily, the relevant person in charge of meituan revealed that at present, the takeout of the digital RMB gift point is mainly for the national “10 + 1” pilot areas (Shenzhen, Suzhou, xiong’an, Chengdu, Shanghai, Hainan, Changsha, Xi’an, Qingdao and Dalian) and the Winter Olympic venue (Beijing and Zhangjiakou), and the vegetables are for Beijing, Shanghai Shenzhen has three pilot cities that have opened meituan’s vegetable buying business.
Public information shows that meituan’s digital RMB carbon neutralization pilot is the first non threshold inclusive activity open to all users since the digital RMB test. The first phase of the activity was first launched in Beijing, Shanghai, Shenzhen and other places in September 2021. Meituan officially disclosed that as of January 2022, the pilot activity had attracted more than 8 million users to sign up, of which more than 2 million users downloaded and opened digital RMB personal wallets during the activity. These users also generate more than 51.5 million green riding kilometers. Compared with driving ordinary fuel vehicles, it is expected to reduce carbon emissions by about 14000 tons under the same traffic volume.
pilot scenarios have exceeded 8.0851 million
Up to now, the digital RMB pilot has blossomed at many points.
For example, the participation of the organization, Beijing Business Daily reporter combed found that in addition to the US group’s pilot red envelope activities, including ants, Jingdong, Ctrip, drops, fast hands and other Internet giants, HUAWEI, OPPO and other mobile phone manufacturers, and China United Network Communications Limited(600050) operators, all in the digital RMB pilot Kwai Chung action. Taking China United Network Communications Limited(600050) as an example, the reporter found that at present, you can see the digital RMB payment option when paying and recharging the China United Network Communications Limited(600050) app. After entering the call fee amount, select the digital RMB payment, and you will directly jump to the digital RMB app to complete the payment.
On January 18, Zou LAN, director of the financial market department of the central bank, introduced the 2021 Financial Statistics Press Conference held by the Information Office of the State Council. At present, the central bank has been in Shenzhen, Suzhou, xiong’an, Chengdu, Shanghai, Hainan, Changsha, Xi’an, Qingdao Dalian and other places and the 2022 Beijing Winter Olympic Games have carried out digital RMB pilot projects, basically covering the Yangtze River Delta, Pearl River Delta, Beijing Tianjin Hebei, central, western, northeast, northwest and other different regions.
As of December 31, 2021, there had been more than 8.0851 million digital RMB pilot scenarios, 261 million personal wallets had been opened, and the transaction amount was 87.565 billion yuan. Zou Lan said that the pilot has effectively verified the technical design and system stability of digital RMB business, product ease of use and scenario applicability, and improved the public’s understanding of the design concept of digital RMB.
“In the process of fully launching the pilot of digital RMB Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , there are many highlights. There are not only rich practice of application scenarios, but also a good experience of safety and stability. It has full coverage in retail consumption, transportation, medical and health care and government services. At present, its audience is still expanding rapidly.” Li Quan, Professor of finance at Nankai University and chief economist of the Federal Reserve securities, commented that in the near future, digital RMB is expected to cover people’s basic necessities of life and provide consumers with more convenient, fast and safe comprehensive services.
Wang Pengbo, senior analyst of Broadcom analysis, said that on the whole, in the digital RMB pilot, the combination of user experience and scene has been greatly improved, the number of users has increased rapidly, and the use frequency and scene coverage are increasing. It can be seen that the digital RMB has reached the full experimental stage and entered the period of in-depth user operation.
more scenes are about to open
For the follow-up pilot, the central bank will continue to steadily promote the pilot of digital RMB research and development in accordance with the deployment of the national “14th five year plan”, further deepen the pilot use of digital RMB in retail transactions, living payment, government services and other scenarios, and put the pilot of digital RMB research and development into serving the real economy and people’s life, so as to enable more enterprises Individuals can feel the value of digital RMB and fully stimulate the enthusiasm of all parties in the industry.
The aforementioned person in charge of meituan told the Beijing Business Daily that in the follow-up, meituan platform will successively open digital RMB payment channels for “food, drink, housing, travel, shopping and entertainment” consumption scenes of the whole platform, such as film viewing, restaurant catering, optimization and taxi, so that users can experience and use digital RMB in more daily scenes.
Jin Tian, a senior researcher at the Digital Economy Research Institute of Central South University of economics and law, pointed out that from the perspective of the promotion rhythm of digital RMB itself, accessing more high-frequency scenarios will help accelerate the popularization of products, expand the transaction scale, and better test the computing power and system stability in high concurrency scenarios; Meanwhile, due to the rich meituan scenes, some outdoor scenes are also helpful to create application directions for digital RMB hard wallets and related terminal products. At present, the digital RMB “10 + 1” pilot work is orderly, and the test feedback is ideal. It is not ruled out that the pilot will be opened to more cities and special scenes after the Winter Olympic Games, so as to accelerate the follow-up promotion arrangements.
For the follow-up trend of digital RMB, Wang Pengbo predicted that in the future pilot of digital RMB, the construction of relevant ecosystem will continue, the universality and availability will continue to improve, and the acceptance environment will continue to improve; In addition, the three win pilot experience like meituan will continue to be promoted, and the ways of digital RMB and scenario cooperation promotion will be more diversified; In addition, the risk management mechanism of digital RMB will be gradually improved, and there may be more exploration of several currency application modes such as the combination of smart contract and consumer loan.
Li Quanze predicted, “Digital RMB may expand in depth in two aspects in the future. First, once the pilot in the field of production and operation is opened, it will mean that it will achieve a substantive breakthrough in its investment in the macroeconomic field; second, the transactions of digital RMB in overseas markets are expected to expand gradually, which will achieve a substantive breakthrough in its transactions in the field of import and export. Therefore, digital RMB The experiment in the field of living consumption should be the prelude to its promotion, and its future development space is still worth looking forward to “.
