Industry events
① the State Council printed and distributed the “14th five year plan” for digital economy development. On January 12, the State Council issued the “14th five year plan” for the development of digital economy, proposing that by 2025, China’s digital economy will move towards a period of comprehensive expansion, and the added value of core industries of digital economy will account for 10% of China’s GDP. The plan defines the guiding ideology, basic principles, development objectives, key tasks and safeguard measures to promote the healthy development of digital economy during the 14th Five Year Plan period..
② Tencent plans to acquire game phone manufacturer Black Shark technology. According to 36 krypton news on the 11th, Tencent plans to acquire Black Shark business at a price of 2.6 billion yuan. After the acquisition, black shark will be integrated into Tencent group platform and content business group (PCG) led by Ren Yuxin. Once the transaction is completed, the hardware manufacturer dominated by game phones will also usher in business transformation after the acquisition. The business focus will shift from game phones to VR devices as a whole – Tencent will provide content and black shark will provide VR hardware entrance.
③ shopee and sheen will be the first and second place in the global download of shopping applications in 2021. According to the data of apptopia, shopee has become the shopping application with the highest download volume in the world in 2021, with a download volume of 203 million, ranking first among shopping applications; Sheen, a fast fashion e-commerce, is the second most downloaded shopping application in the world, with 190 million downloads, an increase of 70% over 2020.
④ the main list of top 100 up in station B will be published in 2021. On January 11, station B BiliBili announced the list of top 100 up masters in 2021, including “Hello, I’m he classmate”, “director xiaoce” and “Phoenix Legend”. The top 100 up master award ceremony will be held on January 21. According to station B, the selection of top 100 up masters this year is based on three dimensions of “professionalism, influence and innovation”.
⑤ Shanghai issued the compliance guidelines for blind box business activities. The guidelines suggest that the actual value of the goods in the blind box should be basically equivalent to its selling price. The selling price of a single blind box generally does not exceed 200 yuan, and the blind box operator shall not sell the blind box to minors under the age of 8. When selling blind box goods to minors over the age of 8, the consent of the guardian shall be confirmed through different ways such as Wuxi Online Offline Communication Information Technology Co.Ltd(300959) .
Investment strategy
Compared with zhonggai shares, the attraction of Hong Kong stock Internet to investors is expected to improve, and the Hong Kong stock market may become an important scene for long-term Internet configuration. In December 2021, the implementation rules of hfcaa in the United States will be improved, focusing on the audit. After the implementation of the Regulatory Act in the United States, zhonggai shares will face some uncertainty, or enhance the willingness of investors to allocate funds to the Hong Kong stock Internet. In addition, the HKEx lowered the threshold for secondary listing, and the new regulations will be implemented from January 1, 2022, further strengthening the attraction of the Hong Kong stock market, which is expected to promote the thickening of transaction volume in the Hong Kong stock market in the future. From the perspective of employees and organizational structure, Internet companies will focus more on their main business and pay attention to fine and high-quality development in the future. Game section: game going to sea is the future trend. Pay attention to Tencent Netease going to sea.
Recommended portfolio: it is recommended to lay out high-quality assets in the long term and pay attention to the continuous iteration of meta universe technology. In terms of individual stocks, it is suggested to pay attention to the adjustment of organizational structure and focus on meituan in retail; In the game sector, there is an opportunity to go to sea. It is suggested to pay attention to the establishment of Tianmei F1 studio, Tencent holdings, which speeds up the overseas layout, launch Netease, a global IP mobile game Harry Potter, and Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) carried by the P & S model and subsequent SLG product iterations to accelerate the performance of going to sea; Target of absolute return of a shares: it is recommended to focus on Mango Excellent Media Co.Ltd(300413) with the advantage of long video content, launch virtual hosts Xiaoyang and Yaoyao, and layout mango metauniverse.
Risk tips
The macro-economy is less than the expected risk, the iteration and application of meta universe technology is less than the expected risk, and the policy risk.
