This week’s market: the media sector fell 0.74% this week, outperforming the gem (- 1.77%), the small and medium-sized board (- 1.74%), and losing the CSI 300 (- 0.68%), and the decline of the sector is in the middle of the whole industry. From the perspective of various segments of the media, this week’s sub segment internet film and television audio ranked first, at 12.37%; Information search and aggregation rose the second, 5.67%; Other advertising marketing rose the third, at 1.80%. According to the industry classification of CITIC, as of the closing on January 14, 2022, the index of the media sector has decreased by 1.88% since the beginning of the year, and the P / E ratio of the sector is 34.21.
The new digital collection of Yuan vision platform, such as flowers in the wild, was sold out on the day of its launch, and the new collection, renyin year of the tiger, will be on sale on January 18. On January 14, the new digital collection “like a flower in the wild” series of Yuan vision platform was launched for online sale, which was sold out on the same day. This is the first sale of the digital collection of the original painting, with a limited sale of 500 copies at a price of 299 yuan each. According to the official wechat account of yuanvisual, the new issue of the collection “renyin year of the tiger” will be officially sold on January 18.
Shanghai has formulated compliance guidelines for new business formats such as antitrust, Internet marketing algorithms and blind box business activities. On January 13, Shanghai Market Supervision Bureau issued “32 measures” to continuously stimulate the vitality of market players. It is mentioned in the measures that Shanghai will formulate and implement a series of guiding rules, such as the anti-monopoly compliance guidelines of Shanghai operators x the application guidelines of Shanghai network transaction leveling network marketing activity algorithm and the compliance guidelines of Shanghai blind box business activities, so as to timely provide operation specifications for new business formats and new models, and strengthen preventive supervision with cross-border services.
Shanghai incorporated the killing of secret chamber scripts into its management and implemented them from March 1. Shanghai issued the Interim Provisions of Shanghai Municipality on the content management of secret chamber scripts, becoming the first city in China to officially incorporate secret chamber scripts into the management. The management regulations require that business units should establish and improve the content self-examination system, allocate content auditors, implement corresponding technical supervision measures, and conduct self-examination and management of scripts, scenes, clothing and props used in business, so as to ensure the legitimacy of contents and activities.
Shuimen bridge in Changjin lake is scheduled for the Spring Festival in 2022. On January 13, the film “shuimen bridge of Changjin Lake” announced that it was scheduled for the first day of the new year. As of January 16, according to the data of cat’s eye, a total of 9 films have been launched in the Spring Festival in 2022. The top three films that cat’s eye wants to see are 565000 in shuimen bridge of Changjin lake, 328000 in miracle stupid child and 292000 in four seas.
Investment advice
Our recent proposal focuses on the commercialization of virtual human and the investment trend of NFT industry.
Virtual human field: we believe that virtual human is one of the representations of digital assets in the future. With the emergence of super realistic virtual human, it has the opportunity of business value revaluation. We divide virtual human into five categories: super realistic virtual human, two-dimensional virtual human, film and television virtual human, functional virtual human and character digital separation. The commercialization of virtual human can be divided into four directions: (1) the IP commercialization of super realistic virtual human, such as advertising endorsement; (2) Brand customized virtual human, such as brand virtual human image, virtual live broadcast demand, etc; (3) Virtual human peripheral product development, such as online digital assets and offline physical goods; (4) Future C-end virtual human image needs. It is suggested to focus on three main lines of virtual human investment: (1) related companies with virtual human IP operation capability: Mango Excellent Media Co.Ltd(300413) ; (2) Digital marketing companies with rich advertisers: Bluefocus Intelligent Communications Group Co.Ltd(300058) , Hylink Digital Solution Co.Ltd(603825) , Zhewen Interactive Group Co.Ltd(600986) ; (3) Related companies that can provide virtual human creation technical support: Beijing Jetsen Technology Co.Ltd(300182) .
NFT: we think the future is based on Web 3 0, which can be read, written and owned by users will become the mainstream development trend. The uniqueness and non tampering and copying of blockchain technology is conducive to the copyright confirmation of digital assets. NFT is the core embodiment of digital assets on the chain and can be bound with commodities in real life. It is suggested to focus on two main lines of NFT Investment: (1) companies with NFT online platform operation capability: Visual China Group Co.Ltd(000681) , Three’S Company Media Group Co.Ltd(605168) ; (2) Related companies with content copyright to launch NFT digital assets: Beijing Enlight Media Co.Ltd(300251) , Alpha Group(002292) , Zhejiang Huace Film And Tv Co.Ltd(300133) .
At the same time, we continue to suggest paying attention to four types of industry investment opportunities: 1) pay attention to the game sector with clear online rhythm and policy trend of new games, and the short-term theme investment is highly catalytic. Key recommendations: Perfect World Co.Ltd(002624) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Netease, heart company, G-Bits Network Technology(Xiamen)Co.Ltd(603444) ; 2) It is recommended to pay attention to Focus Media Information Technology Co.Ltd(002027) , Mango Excellent Media Co.Ltd(300413) for the leading companies that are currently in the undervalued range, have a certain safety cushion, and the competitive strength of the company’s business in the industry continues to increase; 3) For industries in line with the entertainment consumption trend of young people, such as trendy play and script killing, it is recommended to pay attention to bubble mart; (4) Near the end of the year and the Spring Festival next year, the film market is active. It is recommended to pay attention to Guomai Culture & Media Co.Ltd(301052) , Wanda Film Holding Co.Ltd(002739) , Beijing Enlight Media Co.Ltd(300251) .
Risk tip: the risk of content online performance not meeting expectations, the risk of intensified industry competition, policy risk, uncertain development of emerging industries and high valuation.
