On January 13, the press conference of the 17th China International Wine Expo held in Chengdu officially announced that the wine expo will be held in Luzhou in March. As an international grand event in the wine industry, the characteristics and innovation of this wine expo are highly expected by the outside world.
At the press conference, high-frequency words such as “digital”, “intelligent” and “scientific and technological” highlighted that at the moment when “consumers are the king”, the digital and intelligent transformation and upgrading of the industry has become the main line of “new weapons” to stimulate market consumption and break through the traditional marketing model. This wine expo is not only full of expectations, but also brings more opportunities for the development of the industry.
Zhixiang Wine Expo
focus on innovation and lead the direction of industrial development
From the first to the 17th, after more than ten years, the wine expo is no longer a simple exhibition of famous wines. Various information released in the exhibition has become a wind vane leading the development of the industry.
The reporter learned from the press conference that the 17th Wine Expo will focus on enriching and deepening the original advantageous activities. At the same time, focus on innovation. In addition to production area construction, industrial development and production and brewing standardization, we will pay more attention to expanding the content of the industrial chain.
In terms of innovation, “wisdom” is also an important element to be presented in this wine expo.
Yu Xianhe, deputy secretary of the municipal Party committee and mayor, introduced at the press conference the latest products and systems of global liquor industry chain technology and equipment such as “zhiniangyun, Zhianyun and zhixiangyun” open sharing platform, supply chain digital platform, product digital management platform and its intelligent equipment carrier, intelligent brewing machine, filling machine and packaging production line, The latest achievements of green brewing and intelligent brewing will be met with you for the first time at the 17th Wine Expo.
Although new technologies, new products and new systems such as “zhiniang cloud, Zhianyun and zhixianyun” were unveiled at the wine expo for the first time, throughout the previous wine expo, the “intelligent” elements such as wine making Siasun Robot&Automation Co.Ltd(300024) and intelligent product management system have already appeared. With the continuous development of society, “wisdom” has changed people’s way of life and forced the transformation of production and sales methods.
The diversification of “wisdom” is the starting point. He Yong, Secretary General of China Wine Industry Association, believes that this wine expo will innovate and make breakthroughs in the idea of “driving the market with specialty, promoting the industry with consumption, boosting the whole country with production areas and influencing the world with brand”. For the wine industry, it pays more attention to making the traditional more traditional and the modern more modern.
digital industry
combination of modern technology and traditional brewing
Baijiu industry is one of the dominant industries in Luzhou. It not only promoted the economic and social development of the city, but also became a name card for Luzhou to face the whole country and the world.
Baijiu industry is also facing transformation and upgrading.
“Now the liquor industry has put forward the direction of intelligent brewing.” He Yong said that to help the upgrading and transformation of the industry, many new scientific and technological elements need to be added, such as the current application of 5g, Internet and other technologies, and even the meta universe technology in terms of consumption experience, which can also be applied to the consumption field of traditional manufacturing industry.
“We insist on the combination of modern technology and traditional Baijiu Baijiu to realize the modernization of liquor making technology.” He Yong said.
As the main producing area of Baijiu, Luzhou Baijiu enterprises have started to digitally transform.
Luzhou Laojiao Co.Ltd(000568) visual management of the supply chain and intelligent transformation and construction of the production line; Langjiu is speeding up the construction of digital operation projects to achieve accurate decision-making through product digital management platform (one object and one code system) and super member system; With a total investment of 300 million yuan, Sichuan Wine Group has built a basic quality data collection system and an integrated digital network of “production and sales”
It can be seen from these enterprises that this is not only an all-round upgrade from production to sales, but also digitization is regarded by enterprises as a manufacturing engine for developing new kinetic energy.
Digitization is not only the focus of Luzhou liquor enterprises, but also a key step for Luzhou to achieve high-quality development. In recent years, Luzhou has vigorously strengthened the digitalized basic support of Baijiu industry. Reporters learned from the press conference that since the national industrial Internet logo analysis of Baijiu industry node on-line, based on Langjiu development’s first anti-counterfeiting traceability analysis application, the identification registration volume has exceeded 1 billion, the identification resolution exceeds 500 million, the identification registration volume ranks second in the western region, and 73 enterprises have taken the lead in registration of enterprise nodes.
Baijiu Baijiu Baijiu Baijiu, Luzhou, China will also focus on building the liquor industry innovation center, the national industrial Internet big data center, the liquor industry sub center, the liquor industry, big data integrated service platform, the national liquor wholesale price index release platform, the liquor credit information service platform, and promote the transformation and utilization of Baijiu big data research and innovation achievements. Accelerate the establishment of digital Baijiu demonstration area.
drive the market
sell the world and buy the world
Recalling the 16th China International Wine Expo, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) the total number of visitors exceeded 78 million, the on-site retail turnover exceeded 45 million yuan, a year-on-year increase of 12.5%, and the order volume of buyers exceeded 22.5 billion yuan. Behind these figures, not only reflects the growth of consumer demand, but also reflects the development trend of the industry.
In recent years, the consumer market, especially the service industry, has been greatly affected by the epidemic. However, through multiple measures and multiple approaches, epidemic prevention, market expansion and consumption promotion have also formed a “hedge wave” of tapping the potential and replenishing consumption.
At the press conference, Chen Youqing, member of the Party group of the Provincial Department of Commerce and full-time deputy director of the free trade office, said that in order to further stimulate the consumer market, he would support the top ten regional consumer central cities in the province, including Luzhou, to accelerate the integrated development of culture, commerce, tourism, sports and agriculture. At the same time, our province will continue to promote high-level open development and carry out the action of “foreign trade import year”.
“The wine expo is a major platform for the ‘year of foreign trade import’, which will deepen the linkage effect of various open platforms and accelerate the construction of inland opening-up strategic highland.” Chen Youqing said.
The exhibition plays an important role in opening to the outside world. Chen Youqing said that Luzhou has used the exhibition platform to create many new consumption scenes and cultivate many consumption Shanghai New Culture Media Group Co.Ltd(300336) . In 2021, the growth rate of total retail sales of social consumer goods in Luzhou achieved a leading growth, which has made an important contribution to tapping the potential of consumption in the province.
At the same time, Luzhou is also the city with the largest number of national open platforms in the province except Chengdu. The platform construction of Sichuan pilot Free Trade Zone, southern Sichuan port area, comprehensive bonded zone and cross-border e-commerce comprehensive pilot zone has been continuously improved, and the professional level and internationalization of the Wine Expo have also been significantly improved. The wine expo has become an important platform and support for the province to promote “double circulation”, promote consumption quality improvement and upgrading, and promote the construction of regional open highlands and regional consumption center cities.
“The Provincial Department of Commerce, together with the China Wine Industry Association and the Provincial Department of economy and information technology, will firmly support Luzhou to ‘sell the world and buy the world’ by relying on major platforms such as the wine expo, so as to make the open spring breeze warm the world.” Chen Youqing said.
