Market review: this week, the performance of the media sector was average, down 2.7%, underperforming the gem by about 3.43 percentage points (the gem index rose 0.73%); Underperformed the market by about 0.72 percentage points (CSI 300 fell 1.98%).
Industry segments: (1) game index underperformed the market: CITIC game index (ci005577) fell 3.61%, 1.63% lower than CSI 300 index. (2) Advertising index underperformed the market: CITIC advertising index (ci005847) fell 2.09%, 0.1% lower than CSI 300 index. (3) The sports index underperformed the market: the CSI sports index (399804) fell 2.25%, 0.27% lower than the CSI 300 index. (4) A-share education companies underperformed CSI 300 and Hong Kong stock education companies underperformed Hang Seng Index. CITIC education index (ci005816) fell 4.19%, underperforming the CSI 300 index by 2.21%. The Hong Kong stock education index (887671) fell 0.35%, underperforming the Hang Seng Index by 4.14%.
Film and television: (1) the film “Changjin Lake” the war blockbuster “shuimen bridge of Changjin Lake” created by the original team released the final notice and poster. After the film was rated, the popularity soared. The topic of rating was hot search on multiple platforms. I wanted to see the one-day growth of the index and break the record of domestic films. (2) On January 10, “together to the future” mainstream new media communication forum was held in Jinan, Shandong Province. Tell the story of the Winter Olympics, and the official microblog account of “China snow wax car” was officially opened.
Games: (1) ZuLong entertainment, Tencent games, lightstorm entertainment and Disney jointly announced avatar mobile games. This is a new multiplayer online role-playing (MMORPG) shooting mobile game designed for mobile game players. Avatar mobile game is developed by ZuLong entertainment, and the levelinfinite brand of Tencent game is distributed overseas. (2) Feizhu and rokid have reached strategic cooperation, closely following the theme of “let cultural heritage live”, and jointly create a new model of “national tide play” of AR cultural tourism. In order to convey the distant civilization of Liangzhu ancient city, Feizhu and rokid have joined hands with Hangzhou Liangzhu museum to launch “ar guide service of Hangzhou Liangzhu Museum” on Feizhu app.
Sports: (1) on January 15, China United Network Communications Limited(600050) and Sina News successfully held the flash event of “smart Winter Olympics China trip – Winter Olympics time machine airborne in Sanlitun”. This activity has many forms, such as theme punch in, VR ice and snow game experience, Winter Olympic Knowledge Q & A and so on. (2) To celebrate the 2022 Beijing Winter Olympics, the United Nations will issue stamps with the theme “sports for peace”. The stamps issued this time have face values of US $0.58, US $1.30, Swiss Franc 1.10, Swiss Franc 2.00, Euro 0.85 and euro 1.80 respectively.
Education: (1) the State Council printed and distributed the “14th five year plan” for the development of digital economy. It is estimated that by 2025, the added value of China’s core industries of digital economy will account for 10% of GDP. (2) Chinese master course video sharing platform a’an completed the pre-A round of financing, and the specific financing amount was not disclosed. It is reported that Da’an dazmaster is an interest and knowledge sharing platform of Da Shi information technology (Beijing) Co., Ltd., which is produced by celebrities and experts from different industries and filmed through 4K.
Key investment points: it is recommended to pay attention to Mango Excellent Media Co.Ltd(300413) (300413) and Wuhan Ddmc Culture & Sports Co.Ltd(600136) (600136).
Risk tip: media policy tightening risk; Risk of business integration or less than expected; New business development is less than expected risk; The content response is less than the expected risk.
