Recently, the duck is on fire!
As one of the representative roles of the well-known IP treasure Kemeng, the reachable duck music box has been rapidly fermented through the network and has become another “new favorite” pursued by young consumers after Ling Na Belle and Bing Dwen Dwen.
“one duck is hard to find” fried high prices on second-hand platforms
someone else put up a “substitute food” sign
According to Zhongxin Jingwei, Mr. Du, who lives in Bao’an District, Shenzhen, said that he went to almost every KFC store near his home on the morning of the first day of children’s Day package sales, and got the answer of “up to duck out of stock”. “I went to KFC twice on the 21st and 22nd and saw that there were plenty of other toys, but there was no reachable duck for a long time.”
Ms. Chen went to the KFC store in Jinhua, Zhejiang Province on May 23 and learned that the reachable duck was out of stock. The next replenishment time is unknown. “The clerk said he didn’t know which day there would be, and there was a limit of 10 copies, which opened at 9:30 in the morning (set meal). As soon as I saw that there was no reachable duck, I went straight away.”
Searching for “reachable duck” on the social platform, you can see that netizens are divided into two groups: those who want to reach duck but don’t buy it and those who get reachable duck showing off. Among them, some bloggers uploaded videos of several reachable ducks dancing together, which were suspected by netizens to be malicious rush buying, which is suspected of “scalpers”. “How can I buy so much? This is a 61 gift for everyone, not for you alone!” “Put it here to buy goods?”
In order to obtain toys, it is not uncommon to buy multiple children’s packages online. On the second-hand trading platform, KFC baokemeng toys, especially the sales links of reachable duck toys, can be found everywhere. The price of reachable duck ranges from 100 yuan to 500 yuan, and some sellers release multiple stock photos of reachable duck. In terms of 500 yuan, the price of toys in only one set meal is more than 7 times the price of the set meal itself (calculated at 69 yuan)P align = “center” screenshot source: free fish app
In addition, some people put up a sign of “eating on behalf of others” on the Internet, that is, the buyer pays for the package, and the seller eats the food in the package and mails toys. Some people say “the heat belongs to me and the toy belongs to you”, others say “it’s greedy”, and the price of some substitute food has been higher than the price of the set meal itself.
Nintendo has applied for the trademark of reachable duck, which has been approved
has been registered by many companies
The popular reachable duck is the children’s day baokemeng joint package launched by KFC. The music box is a gift toy of the package. According to KFC app, there are four kinds of children’s day treasure dream toy packages, with prices of 69 yuan, 109 yuan, 73 yuan and 115 yuan respectively. Each can be given a random toy. As the set meal is limited and the toy style is given randomly, the reachable duck music box is only one of them, so there is a certain threshold to obtain.
According to the global network, it is reported that reachable duck is the character in the animation “Baoke dream”. TV animation “Baoke dream”, adapted from Baoke dream series games. Now, Nintendo’s application for the reachable duck trademark has been approvedP align = “center” screenshot source: qixinbao
Qixinbao shows that the trademark of “reachable duck” has been registered by many companies. The earliest application was made in 2002. The applicants include Nintendo Co., Ltd., Wuhan ankaixin Trading Co., Ltd., Luyi Wanhe Tiancheng Network Technology Co., Ltd., of which more than 20 related trademarks have been registered successfully. International classifications include advertising sales, catering and accommodation, lamps and air conditioning, etc.
Statistics show that baokemeng is a series of games developed by game freak and creations Co., Ltd. and released by Nintendo. It is part of baokemeng series of media works. The original work was the game boy role-playing game released in Japan in 1996.
Baokemeng series has been running through all generations of Nintendo handheld computers. The Games in the series are usually sold in pairs (different), and reprints often appear a few years after the release of the first version of the game. The main series of the game consists of role-playing games, while the side series of games include other types, such as action role-playing games, puzzle games and electronic pets. Baokemeng series is the second best-selling series of video games in the world, second only to Nintendo’s Mario series.
it’s not advisable to buy second-hand goods at a high price and invite others to eat
According to the Beijing News, when understanding why consumers like reachable duck music box, in addition to loving baokemeng IP, “cute” and “cute” have become the key words of many consumer feedback.
However, in the view of insiders, the strategy of relying on image IP is often difficult to copy and needs content to support. “IP without story carrier, such as Kumamoto, Molly of bubble mart, etc. this kind of directly presented and successful image IP is the acme of design creativity, which is difficult for ordinary creatives to achieve.” Chen Shaofeng, director of the academic committee of the Cultural Industry Research Institute of Peking University, said that therefore, enterprises should not only make their own IP, but also have an accumulation between the contents. After the accumulation of this content forms IP, it will become its own ‘firewall’.
It is worth noting that, according to China News longitude and latitude, KFC was named and criticized by the China Consumer Association in early 2022 because it presented the bubble Matt co branded toy “dimoo” in the package, which triggered consumers to spend money to find “substitute food”P align = “center” screenshot source: China Consumer Association website
Less than half a year later, KFC’s joint IP toys triggered another upsurge. Although there was no “hidden money”, the phenomenon of eating and hyping toys was the same as at the beginning of the year.
Jiang Han, senior researcher of Pangu think tank, said, “The co branded toys similar to the current reachable duck, although they also play the role of social currency, are essentially the product of enterprise marketing activities. Consumers should remain rational and have a deep understanding of whether they need such products. If they are interested and can buy them at the right time, it is understandable to participate in the purchase; if they need to buy second-hand toys at a high price and pay people to eat on their behalf, there is little significance.”
