Recently, the opinions on promoting the implementation of the national cultural digitization strategy issued by the general office of the CPC Central Committee and the general office of the State Council put forward eight key tasks: first, make overall use of the achievements formed by the digital projects and databases built or under construction in the cultural field to form a Chinese Cultural Database; Second, consolidate the cultural digital infrastructure and form a national cultural network by relying on the existing cable TV network facilities, radio and television 5g network and interconnection platform; Third, encourage multiple subjects to rely on the national cultural network to jointly build a cultural data service platform; Fourth, encourage and support all kinds of cultural institutions to access the national cultural network and explore effective ways of digital transformation and upgrading by using the cultural data service platform; Fifth, develop new scenes of digital cultural consumption, and vigorously develop new digital cultural experience of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration and online presence; Sixth, comprehensively promote the construction of national cultural big data system, National Smart Library System and public cultural cloud, enhance the supply capacity of public cultural digital content and improve the digital level of public cultural services; Seventh, accelerate the digital layout of the cultural industry, cultivate a number of new cultural enterprises in the fields of cultural data collection, processing, trading, distribution and presentation, and lead the direction of digital construction of the cultural industry; Eighth, build a cultural digital governance system, improve the comprehensive law enforcement system of the cultural market, and strengthen the transaction supervision of the cultural data element market.
In response, Sinolink Securities Co.Ltd(600109) industry strategy analyst Zhang Minmin said that cultural digitization can stimulate new consumption potential. In March 2021, “implementing the digital strategy of cultural industry” was officially written into the outline of the 14th five year plan. New technologies and new means have driven the transformation and upgrading of traditional business formats. Creative inspiration has been continuously stimulated in the cultural field. Publishing, culture and tourism, live broadcasting and short video have flourished in the form of digital technology and the Internet, and new forms such as cloud exhibition viewing have gradually become the norm; The issuance of the opinions has provided effective assistance for further promoting the implementation of the national cultural digitization strategy. With the introduction of the new infrastructure policy, relevant artificial intelligence, 5g and data center construction have become the technical basis to drive the development of cultural industry. The implementation of the digital strategy of cultural industry and the high-quality development of digital cultural industry are expected to create new Wuxi Online Offline Communication Information Technology Co.Ltd(300959) consumption scenes, promote new opportunities for traditional industries, stimulate cultural consumption potential, enhance national self-confidence and enhance national cultural soft power.
Affected by this positive effect, on May 23, the performance of the cultural media sector was eye-catching, with its overall rise of 2.54%, outperforming the Shanghai Composite Index (up 0.01%). Among them, Dook Media Group Limited(301025) \ , Zhejiang Huamei Holding Co.Ltd(000607) and other 11 stocks collectively rose the limit, Jiangsu Zitian Media Technology Co.Ltd(300280) , Col Digital Publishing Group Co.Ltd(300364) also rose 6.42% and 5.71% respectively.
At the same time, the main funds in the current market also began to flow into some cultural media stocks for layout. On May 23, a total of 53 cultural media stocks in the sector showed a net inflow of large single funds, of which 12 stocks had a net inflow of more than 10 million yuan, attracting a total of 367 million yuan \nineindividual stocks, including , Cultural Investment Holdings Co.Ltd(600715) , Hubei Radio & Television Information Network Co.Ltd(000665) , Col Digital Publishing Group Co.Ltd(300364) , Guomai Culture & Media Co.Ltd(301052) and so on, were distributed with large single funds of more than 10 million yuan on that day.
With the strong support of policies, the profitability of Listed Companies in the cultural media industry has improved significantly Hithink Royalflush Information Network Co.Ltd(300033) data show that among 148 listed companies in the culture and media industry, 62 companies achieved year-on-year growth in net profit attributable to their parent in the first quarter of 2022, accounting for more than 40%. Among them, 17 companies doubled their net profit attributable to the parent company year-on-year during the reporting period.
Liu Cunxin, assistant manager of financial intelligence investment fund of paipai.com, interviewed by the reporter of Securities Daily, said, “Investment opportunities in the cultural media sector under the promotion of policies and the improvement of industry margins: on the one hand, the opinions” It is mentioned that supporting digital cultural enterprises that meet the attributes of science and innovation to be listed and financed on the science and Innovation Board will help promote the digital layout of the cultural industry and benefit the cultural media sector as a whole; On the other hand, after a deep correction in the early stage, the overall valuation of the cultural media sector has been at a historical low, with rebound demand. As the epidemic situation is controlled and the production and living order returns to normal, the consumption of cultural media is expected to recover gradually, the business performance of the cultural media industry will be continuously improved, and the rebound demand of the sector will be strengthened. “
In the last month of the latest month, a body has been looking at cultural media stocks, and 45 cultural media stocks have been given good ratings such as “buy” or “add hold” or “buy in” or “add hold” by institutions. Among them, 3 Beijing Telesound Electronics Co.Ltd(003004) 13 inthe last month, a month of the last month, a month, a month of the month, a month, a month of the last month, a month of the last month, a month of the last month, a month of the month of the month of the last month, a month of the last month, a month of the month of the month, a month of the month, a month, a body has a body has a body has been a body that has seen a body, a body has a body that has been a body that has been a body that and other 8 stocks have been favored by institutions for 10 times or more recently.
\u3000\u3000 “With the introduction of the new policy, the consumption of cultural media is expected to recover gradually, the profitability of the industry is also expected to be improved, and there is a large probability space for upward revision in the overall valuation center of the industry. The leading companies in the cultural media industry with games, film and television, comics and advertising as the mainstream have strong anti risk ability, especially the Chinese games still have potential to go to sea, which is expected to lead the whole industry to achieve performance reversal, which is worthy of investors’ attention Diversified product capabilities and effective combination of the concept of meta universe will lead to greater market space for leading companies in related games, advertising and film and television. ” Long Hao, chairman of Jinding assets, told reporters.
Table: cultural media stocks sought after by large single funds of more than 10 million yuan on May 23 p align = “center” prepared by Ren Shibi
