Under the repeated fluctuation of the epidemic situation, the enterprise service field deserves attention, and the epidemic situation accelerates the promotion of enterprise service digitization. Since the outbreak of the epidemic in 2020, isolation and containment measures have led to a sharp increase in the demand for online office, while the gradual increase of the infectivity of subsequent mutated viruses has made online collaboration a normalized demand. At the same time, major Internet manufacturers have increased investment in relevant fields, and enterprise services have gradually become an emerging growth point that Internet manufacturers have high expectations. As a member of the platform integrated office service provider, nailing ranks first in the market share of the track with the first mover advantage. The resumption of its past history will help predict the future trend of the enterprise service market.
20152016: breaking the barriers of internal communication and coordination
From 2015 to 2016, considering that small and medium-sized enterprises are difficult to bear the high cost of a full set of enterprise management solutions and there is a vacancy in the supply of market segments, the nailing access bureau is committed to breaking the internal communication and coordination barriers of small and medium-sized enterprises. With good user reputation and strong publicity, the number of enterprises and organizations settled in nailing has increased rapidly.
20162020: the software and hardware ecosystem continues to be enriched
In 2016, nailing version 3.0 added multiple functions such as smart office phone and smart attendance system, and gradually transformed from a single enterprise internal communication system to a comprehensive service platform connecting inside and outside the enterprise. Under the background of increasingly rich software functions, in November 2017, nailnail launched a variety of intelligent hardware products such as "nailnail intelligent front desk M2" to the market, and the software and hardware ecosystem formed a good synergy. Finally, nailnail launched a complete set of solutions for new retail, medical, education, real estate, catering and other industries in 2018.
The proposal of the overall solution for the subdivided industry indicates that nailing is no longer limited to meeting the internal general needs of enterprises such as communication and collaboration, but precipitates to the specific business scenarios of the subdivided industry, and its business scope gradually overlaps with the traditional suite software providers.
2020: cloud nail integration, from software to platform
In September 2020, Alibaba cloud announced the "cloud nailing in one" strategy, announcing that nailing was upgraded to a big nailing business unit and fully integrated with Alibaba cloud. The proposal of "cloud nailing in one" strategy marks three changes of nailing: 1) from software to platform: the proposal of "cloud nailing in one" strategy makes it clear that the business scope of nailing is limited to basic, business independent and general capability construction, while the part that goes deep into the industry and needs to know how to the industry is handed over to partners. Its core positioning has changed from functional products (positioning similar to SaaS services) to platform products (positioning similar to PAAS); 2) From traffic to performance: in the past, the positioning of nailing was more inclined to the traffic portal to generate revenue in the form of commission drawn by partners in the transaction flow of nailing platform, and the operation policy was more inclined to expand user traffic in the form of high subsidies. After the strategic transformation, nailing's business model is transformed from traffic traction to platform service sales; 3) Further opening up: in May 2021, nailing launched its first low code application market "nailing", which is positioned as an aggregation platform for developers and development capabilities. In essence, it is a rich low code application market to attract Chinese low code open platform providers. With the accelerated promotion of low code concept, the ecological richness of the platform is further accelerated.
2021: accelerate the sinking, and the manufacturing industry has become the focus of promotion
In October 2021, nailing held a future organization conference, confirmed that "digital productivity" has become a new annual trend keyword, and decided to go deep into the industrial chain with digital technology to improve economic efficiency. After that, nailing cooperated with leading manufacturing enterprises such as Liugang group and China FAW. Compared with the traditional software manufacturers, the software architecture is more flexible to improve the efficiency of the manufacturing industry.
Risk tips
1. Product R & D is less than expected;
2. The promotion of "cloud nail integration" strategy was less than expected.
