According to people familiar with the matter, Apple’s senior executives showed the upcoming AR / VR hybrid reality headset to the board last week, indicating that its research and development has entered an advanced stage. In addition, Apple has accelerated the development of the device operating software ROS, indicating that this product may debut for the first time in the next few months.
It is reported that the “hybrid reality” headset device, which combines virtual reality (VR) and augmented reality (AR), is expected to become the company’s next most important new product since the launch of Apple watch in 2015. According to the latest quarterly tracking report of global AR / VR head display market in the fourth quarter of 2021 released by IDC, the global AR / VR head display volume reached 11.23 million units in 2021, with a year-on-year increase of 92.1%. Among them, the volume of VR head shows up to 10.95 million units, breaking through the important inflection point of the industry with an annual shipment of 10 million units. The agency believes that Apple’s entry into competition and wider application in business will promote the accelerated growth of AR / VR head display volume.
According to the theme database of financial Associated Press, among the relevant listed companies:
Lianchuang Electronic Technology Co.Ltd(002036) said that relying on the advantages of optical technology accumulated for many years, the company has arranged the AR / VR field, and the relevant lens products developed for the internationally renowned company magic leap have been shipping.
Wuhu Token Sciences Co.Ltd(300088) provides the latest VR quest2 display module for Facebook and VR head display module for Chinese VR giants.
