The digitization of cultural industry has ushered in great benefits.
Recently, the general office of the CPC Central Committee and the general office of the State Council issued the “opinions on promoting the implementation of the national cultural digitization strategy”. According to the opinions, accelerate the digital layout of the cultural industry, cultivate a number of new cultural enterprises in the fields of cultural data collection, processing, trading, distribution and presentation, and lead the digital construction direction of the cultural industry support digital cultural enterprises that meet the attributes of science and innovation to be listed and financed on the science and innovation board, promote the construction of disciplines related to cultural digitization, and make good use of the integration platform of industry and education
It is worth noting that on March 13, 2021, “implementing the digital strategy of cultural industry” was officially written into the 14th five year plan for national economic and social development of the people’s Republic of China and the outline of long-term objectives for 2035, which will be an important guideline for guiding China’s development of cultural industry for a considerable period of time in the future.
Insiders pointed out that the issuance of the opinions has provided effective assistance for further promoting the implementation of the national cultural digitization strategy.
build cultural digital infrastructure and service platform
For promoting the implementation of the national cultural digitization strategy, the opinions defines the stage objectives. By the end of the 14th Five Year Plan period, the cultural digitization infrastructure and service platform will be basically completed, and a Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated, interactive and three-dimensional cultural service supply system will be formed. By 2035, a national cultural big data system with physical distribution, logical correlation, fast link, efficient search, comprehensive sharing and key integration will be built, the panorama of Chinese culture will be presented, and the digital achievements of Chinese culture will be shared by the whole people.
In order to achieve the above objectives, the opinions put forward eight key tasks. Make overall use of the achievements of digital projects and databases built or under construction in the field of culture to form a database of Chinese culture; Consolidate the cultural digital infrastructure and form a national cultural network by relying on the existing cable TV network facilities, radio and television 5g network and interconnection platform; Encourage multiple subjects to rely on the national cultural network to jointly build a cultural data service platform; Encourage and support all kinds of cultural institutions to access the national cultural network and explore effective ways of digital transformation and upgrading by using the cultural data service platform.
“We will develop new scenarios for digital cultural consumption, vigorously develop new digital cultural experiences that integrate Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and online presence. We will comprehensively promote the construction of the national cultural big data system, the National Smart Library System and the public cultural cloud, enhance the supply capacity of public cultural digital content and improve the digital level of public cultural services.” The opinions emphasizes that we should speed up the digital layout of the cultural industry, cultivate a number of new cultural enterprises in the fields of cultural data collection, processing, trading, distribution and presentation, and lead the direction of digital construction of the cultural industry. We will build a digital cultural governance system, improve the comprehensive law enforcement system of the cultural market, and strengthen the supervision of cultural data element market transactions.
For the development of digital cultural industry, the opinions put forward specific support measures, including accelerating the research and formulation of cultural digital construction standards, improving the dynamic mechanism of cultural resource data sharing, studying and formulating industrial policies to support cultural digital construction, implementing and improving financial support policies, and arranging national scientific and technological innovation bases such as national technological innovation centers and national key laboratories in the field of cultural digital construction, Support digital cultural enterprises that meet the attributes of science and innovation to be listed and financed on the science and innovation board, promote the construction of disciplines related to cultural digitization, and make good use of the integration platform of industry and education.
development prospect is better
As a pillar industry of the national economy, the party and the state attach great importance to the digital construction of cultural industry. In October 2020, the Fifth Plenary Session of the 19th CPC Central Committee proposed to “implement the digital strategy of cultural industry and accelerate the development of new cultural enterprises, cultural formats and cultural consumption patterns.” On November 18, 2020, the Ministry of culture and tourism officially issued the “opinions on promoting the high-quality development of digital cultural industry”, which aims to “implement the decision-making and deployment of the CPC Central Committee and the State Council, implement the digital strategy of cultural industry and promote the high-quality development of digital cultural industry.”
Behind the attention at the national level, the cultural industry is ushering in unprecedented changes. At present, on the one hand, it is the digital transformation of traditional industries, that is, the transformation and upgrading of traditional industries such as culture and museum industry, book publishing, radio, television, film and performing arts with the help of digital technology. Taking tourism as an example, with the help of live VR technology, people can visit scenic spots hundreds of kilometers away online; Immersive appreciation of historical scenery through 3D virtual technology; Go to the offline exhibition hall and have Siasun Robot&Automation Co.Ltd(300024) to provide intelligent services for tourists. On the other hand, the new culture based on digital technology and the Internet includes online literature, online games, live webcast, online music and short video.
The digitization of cultural industry is the concentrated embodiment of the deep integration of culture and science and technology. During the Spring Festival in 2021, the classical dance combining 3D and AR technology – “Tang Palace Banquet” became popular on the Internet, with a broadcast volume of more than 2 billion. The integration of culture and science and technology has not only spawned new cultural formats and extended the cultural industry chain, but also has broad prospects for future development.
Insiders pointed out that clarifying the objectives, ideas and main tasks of the development of digital cultural industry is conducive to deepening the supply side structural reform, expanding the supply of high-quality digital cultural products, cultivating new cultural formats, creating new consumption scenes, stimulating the potential of cultural consumption, improving the quality, efficiency and core competitiveness of the development of China’s cultural industry, and enhancing the influence of Chinese culture and the soft power of national culture
The China office and the State Office issued a document! Consolidate the construction of cultural digital infrastructure and support the listing of such enterprises on the science and innovation board
The office of the CPC Central Committee and the office of the State Council printed and distributed the opinions on promoting the implementation of the national cultural digitization strategy
