Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) the performance forecast was disclosed on January 15. It is expected that the net profit after deducting non recurring profits and losses will be 75 million yuan to 863 million yuan in 2021, an increase of 48% to 70% over the same period of the previous year.
The reason for the performance growth is that in 2021, focusing on the development strategy of omnibus IP ecological operators with “talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family” IP as the core, the company built the IP ecology of “talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family” and created Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) parent-child brand, ensuring the smooth development of various main businesses.
In terms of online business, the launch of new products has consolidated and strengthened the company’s competitiveness in the global leisure game market. During the reporting period, the company launched new products such as the leisure shooting light competitive mobile game Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) wilderness party and the new generation of virtual pet game “my Angela 2”. Among them, the flagship new product “my Angela 2” is the sequel of the company’s classic women’s nurturing game “my Angela”. The product integrates the life simulation playing method and brings users a new nurturing game experience. After the launch of my Angela 2, the number of global downloads in the first month of its release exceeded 35 million. Three months after its release, the number of global downloads has exceeded 110 million. According to the report of APP Annie, a third-party data company, my Angela 2 is the number one mobile game in the world in terms of downloads in the third quarter of 2021. In addition, the long-term and stable operation of Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family IP series leisure game products has provided strong support for its performance growth.
In terms of offline business, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) accelerated the expansion of IP parent-child theme park business in 2021 with the two wheel drive mode of “self support + urban partners”, and has opened more than 10 IP themed indoor parent-child parks in Hangzhou, Ningbo, Hefei, Foshan and other cities. Meanwhile, with the rapid implementation of parent-child park business, the company has formed a parent-child member platform and offline IP derivatives sales channel in specific areas that can be operated in depth.
In the field of NFT digital collections, Xinda securities recently expressed the view that NFT provides a new issuance method similar to the entity for the original digital content such as pictures and music. Collectors obtain the ownership of pictures and music, and can collect, use, share and transfer it like disposing of physical assets, providing a new idea for the derivative realization of content IP. The “talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) ” IP has great influence in deriving from games to film and television, derivatives and offline parks. It has many core competitiveness in expanding the field of NFT digital collections, such as content resources, IP influence, derivative product operation and so on.
In a recent survey conducted by investors, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) said that the first 25000 limited edition NFT cards of Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family IP were sold out as soon as they were launched, and 200000 people participated in the rush purchase at the same time in one second at the peak. Based on the huge number of users and influence of “talking Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family IP”, the company has received business cooperation intentions from many NFT business developers, The follow-up company will continue to promote the expansion of emerging businesses such as NFT.
According to public data, in 2021, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) has carried out preliminary exploration and landing in the fields of NFT digital collections, virtual IP live broadcasting, VR games and so on. In 2021 Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) while strengthening the profitability of the existing main business, actively promote innovative business, broaden the sustainable growth point of the company’s performance and ensure the sustainable development of the company in the future.
