dazhong.com · poster reporter Du Hongxiao, Bi Sheng, Zhao Pengcheng reports from Jinan
It is said that “a small year is a new year”. The days before the Spring Festival are always very busy. Purchasing new year goods has also become an important part of people’s preparations before the new year. Recently, the reporter of dazhong.com.cn poster news visited a number of supermarkets and market surveys in Jinan. It was found that people’s purchase list of new year’s goods this Spring Festival is slightly different from that in previous years. In addition to the conventional Fu characters and couplets, products such as embroidery, National Style Pendant, light contrast, online red envelope and so on are also particularly favored by people. Some businesses even launched the “New Year’s goods” blind box, Let people feel different fun while buying.
with improved quality and falling prices, ethnic embroidery and Chinese knot are particularly popular
On the morning of January 15, the reporter came to the west market small commodity wholesale market in Huaiyin District, Jinan. Before entering the market, you can see the whole box of new year’s goods hanging pieces piled up at the door of the store.
Among them, a shop owner with a red scarf around his neck is particularly eye-catching. He is loading the packaged goods into the truck. “This is the annual goods purchased by the company and distributed to employees as welfare. We send at least three or four trucks like this a day.” Mr. Chen, the boss of the red double happiness celebration supplies world, told reporters.
When the reporter arrived at the store, he saw that Mr. Chen had been busy all the time. “We usually buy and distribute goods to the company at night, retail in the store during the day, and sleep five or six hours a day. It’s really hard near the new year, but we are full of energy when we think that we can have a prosperous new year.”
Mr. Chen told reporters that due to the impact of the epidemic and the early Chinese new year this year, he began to prepare goods in November, together with Christmas and new year’s day supplies. The amount of goods has been several million yuan. It is worth mentioning that this year’s purchasing tendency is also different from that in previous years. This year, people pay more attention to quality and have high requirements for product workmanship and details. Instead, price is not the focus of people’s concern. In addition, people have done “homework” in advance through e-commerce and offline shops before purchasing, and the commodity price has become very transparent. Generally speaking, the quality has improved and the price has fallen this year.
“For example, large pendants were purchased only by hotels before. Now Lbx Pharmacy Chain Joint Stock Company(603883) pay great attention to the atmosphere of the new year and buy them unambiguously. Hand embroidered cloth tigers, national style and Chinese style pendants are also particularly popular, and young people especially like to buy online Red folding red envelopes.” Mr. Chen told reporters, “before New Year’s day and before the Spring Festival are the two climaxes of Lbx Pharmacy Chain Joint Stock Company(603883) buying new year’s goods.”
New Year gift boxes emerge one after another. The “new year” blind box and the “lazy” New Year gift box are popular with young people
“In the year of the tiger, the whole family will have fun; the tiger’s hoof will open a way for you to make money, and the tiger’s tail will sweep away your worries…” as soon as you entered the supermarket, not only the citizens who came to buy new year’s goods, but also the reporter was attracted by the Hawking voice of the shopping guide. Couplets, Fu characters and Chinese knots are hung all over the areas of the supermarket. The atmosphere of the new year is very strong. All kinds of New Year gift boxes of different sizes are stacked at the entrance of the supermarket. The reporter noted that, in addition to the conventional snack gift box and jewelry gift box, the supermarket also launched the “new year goods” blind box with a price ranging from 20-50 yuan. According to the staff, there will be a variety of limited goods in the year of the tiger in the blind box, and many parents will let their children choose a few to try “luck”.
At the same time, the supermarket also launched a big gift bag for “lazy people”. This “lazy people” New Year gift box is aimed at most office workers and people with “choice difficulty”. It is equipped with Fu characters, couplets, Chinese knots, red lanterns, snacks and so on, so that people who don\’t have time to buy new year’s products can have all of them “one-stop”, which is very popular with young people.
When the reporter saw Ms. Li, she was selecting the “new year goods” blind box for her grandson with her wife. “Now children like to open a blind box. We have to keep up with the trend of the times and give him a small gift.”
“Last year, I didn\’t spend the new year with my children because of the epidemic. I came out early this year to buy new year goods, waiting for the children to come back for the new year with their grandchildren.” Ms. Li said, “every year, I will come to buy the blessing characters on the gate, buy several at a time, and choose the blessing characters and couplets for the children’s home and the opposite family, hoping to send blessings to each other.”
online procurement has become a new trend, and fresh seafood gift boxes have the highest increase
Affected by the epidemic, “cloud shopping” has gradually become the current mainstream consumption mode. E-commerce represented by live broadcasting and goods has risen rapidly. It is believed that the economy is developing at a high speed. Many people have moved the battlefield of purchasing new year goods to the network. Countdown, place an order and buy easily in a few minutes, someone will deliver the goods to the door, so there is no need to spend more time shopping at the supermarket.
Recently, a platform announced the 2022 annual festival marketing trend report. Among them, the most popular are “eating”, “wearing” and “wearing”. The largest increase is the seafood gift box of fresh food, with a transaction volume increase of 424%.
The reporter saw Ms. sun who came to pick up the goods at an express station. This is her second express station. Ms. Sun said: “I usually work more leisurely, but I need to take a shift. When I am free, I will use the fragment time to brush Taobao and watch the live broadcast. On the one hand, I save the time to go shopping after work. On the other hand, there are all kinds of goods on the Internet. It is also very convenient in comparison. I don\’t need to run from supermarket to supermarket.”
The reporter observed that Ms. sun’s online shopping products include kitchen cleaning products, dried fruit snacks, cold chain fresh food, calendar desk, red socks and other packages. “Near the end of the new year, there are a lot of things to prepare at home. In addition to fresh vegetables that need to be purchased on the same day, other things can be solved by online shopping.”
Online shopping tiktok is a space for one person special purchases for the Spring Festival. According to industry analysis, online shopping has become a new trend. Taobao, Jingdong, jitter and other major platforms have prepared annual Shopping Festival to provide shopping services for the majority of users. In addition to new year’s essential items such as fruits, nuts, candy and so on, fresh products are also trusted by more and more people and have a place in online shopping lists.
Editor in charge: Jiang Hui
Reviewed by: Ding houqin
