New exploration of digital public welfare practice of “meta vision”

On May 22, the 29th “International Biodiversity Day” came. In order to call for the protection of biodiversity and co construction of life on earth, Visual China Group Co.Ltd(000681) its “meta visual art network” will launch a series of digital works of art in the digital atlas of China’s biodiversity on May 23. This series includes three digital artworks, namely “Chinese divine bird” Green Peacock “,” Monkey King “Yunnan golden monkey” and “Snow Mountain hermit” Snow Leopard “, priced at 29.9 yuan / copy. The proceeds from this sale will be donated to wild China to build a” China Biodiversity image database “and help the development of public welfare undertakings.

By enabling public welfare through science and technology, Visual China Group Co.Ltd(000681) actively explores public welfare practice in the new era through technological innovation.

In December 2021, Visual China Group Co.Ltd(000681) guided by the “blockchain +” strategy, took the lead in launching the digital art trading platform – meta visual art network in China. Relying on its core advantages accumulated in the field of digital copyright, such as global creator ecology, high-quality copyright, copyright protection, platform operation, technological innovation and so on, the company gave full play to the advantages of blockchain in terms of certificate storage, sharing, cooperation and trust, and contributed to the production, protection and development of digital copyright Enabling the whole transaction process.

At present, the company’s digital art trading platform has established close cooperation with more than 41 cooperative art creators and institutional partners. At the same time, relying on the rich copyright resources such as Visual China Group Co.Ltd(000681) ‘s 500px photography community and Corbis historical classic images, meta vision publishes various types and different forms of digital works of art, such as classic, cutting-edge and cross-border art, through the two IPS of “500px creativity” and “Corbis collection”.

Complement and integrate digital art and physical art to make culture and art live. While empowering the real economy, meta vision does not forget to empower public welfare undertakings through digital innovation.

Thirty years ago, photographer Xie Hailong photographed the moment when “big eyes” Su Mingjuan longed for knowledge. This moment has also become the symbol of project hope, which moved and inspired generations. With the rapid development of science and technology, this precious moment can still play an important role in the field of public welfare 30 years later. On December 31, 2021, Yuan vision cooperated with Xie Hailong, a famous photographer, to release the first digital art work “I want to go to school (girl with big eyes)”, with a distribution price of 199 yuan, a limited distribution of 10000 copies, which was sold out after more than 10 minutes on-line. The distribution income of more than 1.9 million yuan was donated to Su Mingjuan student fund of Anhui hope project for the development of public welfare undertakings.

On the “International Biodiversity Day” last year, wild China and Visual China Group Co.Ltd(000681) reached a strategic cooperation. The two sides jointly built a “China Biodiversity image database” to sort out and classify the natural image materials in the hands of photographers, so as to provide services for individuals and institutions such as natural ecology lovers and NGOs in the use of natural materials. The digital artwork series of “China Biodiversity digital atlas” released this year is not only a continuation of the company’s focus on biodiversity protection, but also an extension of the meta vision platform’s active exploration of diversified public welfare models.

“Science and technology is a kind of ability, and being good is a choice”, said the person in charge of yuanvisual art network. The platform adheres to the company’s philosophy, actively carries forward the spirit of public welfare, adheres to the concept of “science and technology being good” and performs social responsibilities. In the future, we hope to promote the practice of digital public welfare through platform technological innovation. While continuously responding to the needs of the country and the times, we will transfer and extend the “power to the good”, stimulate the vigorous momentum of public welfare and charity, and contribute to the creation of a better society.

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