Recently, ballet cat, the first female exclusive model of Euler under Great Wall Motor Company Limited(601633) banner, was launched for online pre-sale. The new car provides four versions of models with a range of 401km and 500km. The pre-sale price ranges from 193000 yuan to 223000 yuan. The new car will be officially launched in mid June.
Euler ballet cat is positioned as a compact pure electric car, which is the only female exclusive model in the current market. In terms of appearance, the body of Euler ballet cat adopts a large number of arcs. From the front to the rear, the waist line of the body to the wheel package surface adopt smooth and stretch line language, which is both retro and fashionable. At the same time, it is equipped with blue eye LED headlights, electrosectord bumpers, door handles, rear view mirror shells, wheels and streamlined tail wings.
In terms of interior decoration, Euler ballet cat has created an encircling integrated cockpit. Based on female ergonomics, by analyzing the big data of female body characteristics, it is equipped with women’s exclusive seats and steering wheel, as well as professional makeup mirrors, Swan Lake armrest, metal piano keys, etc.
“Focusing on making cars for women is the best solution for Euler cars to face the future. Today’s consumer market is not big and comprehensive, but small and specialized.” Dong Yudong, CEO of Euler brand, said.
According to the plan, Euler’s product layout will cover level B from level A00. There will be two to three products under each level, and it is planned to achieve global sales of 1 million vehicles by 2023.
