Today, fund Jun woke up at noon and saw Audi and Andy Lau on the hot search first to see what happenedP align = "center" Andy Lau's copy of popular science Xiaoman solar term is accused of plagiarizing
May 21 is the solar term of "Xiaoman". Andy Lau's popular science video has become popular on the Internet. Audi launched the advertising film "Xiaoman today, Xiaoman in life" played by Andy Lau. According to incomplete statistics, the video received more than 100000 likes and forwards on wechat video number, and more than 4.55 million likes and 10000 likes on Audi official wechat. As of 9 a.m. this morning, Andy Lau's Xiaoman x Audi advertisement has been praised by more than 5 million.
the following is the essence of the film:
today is the Xiaoman of 24 solar terms
but one thing is strange
there must be a slight heat stroke and a severe heat stroke
there must be a slight cold and a severe cold
but Xiaoman
must not be full
because it is full
does not conform to the wisdom of our ancients
Xiaoman's Day
rain begins to increase
rivers filling up
ears of wheat begin to plump
but
not completely full
so Xiaoman is in a particularly good state
Xiaoman represents an attitude towards life
is the way we have been pursuing perfection
but not necessarily perfect
so from this perspective
Xiaoman
is actually the best solar term of the year
is also my favorite day
give you a poem I like
flowers are not in full bloom, the moon is not round, and the mountains are slightly drunk
why worry about profits and losses? After all, small man is better than everything
in this difficult time
let's give ourselves some space
accumulate strength
I believe it will be clear
ride the wind and waves
However, the video launched by "Audi" has also attracted doubts: the copywriter is suspected of plagiarism. Under this video, a netizen with the online name of "brother man of Peking University" commented that almost the whole video copy was intercepted from his video copy of "Xiao man" last year. "The poems in it are my own original named poems. Please ask if you can inform the original author when quoting." In addition, "Peking University Man brother" also produced a video to compare his "Xiaoman" video in 2021 with Andy Lau's "Xiaoman video" this year. The similarities between the copy are clear at a glance.
The blogger "man ge of Peking University" sent a video saying that an advertisement released by Audi on the same day was suspected of plagiarizing a copy of his video on May 21, 2021.
"Man Ge" said that after Audi released the video of "life Xiaoman", many netizens went to the message area to accuse man ge of embezzlement and plagiarism. Man Ge, who is dissatisfied with being wronged, has no choice but to show through sentence by sentence comparison that Audi's solar term marketing copy is almost the same as its Tiktok copy. The difference is that man GE's original poetry and copywriting were released in 2018, 2020 and 2021 respectivelyP align = "center" Audi apologizes urgently! Andy Lau deleted video
Subsequently, Audi official wechat apologized for the online "Xiaoman advertising plagiarism":
We noticed that there was a discussion about copywriting infringement in a short video released yesterday. We sincerely apologize for the trouble caused to Mr. Andy Lau, brother man of Peking University and relevant parties due to weak supervision and lax audit.
The video was submitted and implemented by creative agency M & csaatchi. Based on the principle of not avoiding problems, we have instructed it to deal with the infringement of the involved copy as soon as possible and give a satisfactory reply to the public. At the same time, before the facts are officially clarified, Audi's official channels will comprehensively take the video off the shelves.
We also want to take this opportunity to reiterate that we attach importance to the intellectual property rights of Audi and the original brand. Behind every idea that hits the heart of the people, there are countless days and nights of accumulation. I also hope Audi will meet you with more distracted ideas and yearn for a better life.
Thank you again for your attention to FAW Audi brand.
At present, this advertisement on Andy Lau's account has been deleted.
Some netizens commented that this wave of Audi operation "pits Andy Lau".
