China News Financial Review: apology is not the end of Audi advertising plagiarism

"Audi Xiaoman advertising plagiarism" swipes the screen. On the 22nd, Audi issued a statement apologizing to Andy Lau, brother man of Peking University and relevant parties for poor supervision and lax audit in the incident, and took off the relevant videos.

Illegal infringement is no small matter. The impact of the incident will not be eliminated in a short time due to an apology, and the responsibilities of relevant parties cannot be exempted. At present, it has become a social consensus to protect intellectual property rights, stimulate the imagination and creativity of the public and better promote economic and social development. It requires the joint efforts of all parties, and big brands cannot become a "pass" for plagiarism. Brand enterprises rely on "plagiarism" for marketing, which can not promote the brand. On the contrary, the more the copy is brushed, the greater the adverse social impact is, and the more embarrassing the brand image is. (end)

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