Ready to eat, ready to heat, ready to cook and ready to serve. Prefabricated dishes are becoming a new favorite of home office workers due to the impact of the epidemic. On May 22, the reporter of Beijing Business Daily found that recently, multi insurance enterprises have targeted the market of prefabricated vegetables, and the "first orders" of prefabricated vegetables insurance, prefabricated vegetables freight insurance and prefabricated vegetables whole industry chain comprehensive insurance have been implemented one after another, so as to comprehensively upgrade the insurance guarantee of prefabricated vegetables and escort the development of prefabricated vegetables industry.
Why is the insurance related to prefabricated vegetables "quietly" landing? What insurance coverage is provided? How does an insurance policy boost the development of the 100 billion blue ocean market of prefabricated vegetables?
insurance "knot" prefabricated dishes to provide protection for the upstream, middle and downstream of the market
Prefabricated dishes refer to finished products or semi-finished products made of agricultural, livestock, poultry and aquatic products with various auxiliary materials. Due to the impact of the epidemic, like self heating pots, quick-frozen dumplings and other fast-food foods, prefabricated soup casseroles, fried vegetables and steamed products are accelerating to fill the refrigerator and onto people's tables.
Data show that since March, the overall sales volume of prefabricated vegetables across the country has increased significantly, and the sales volume of multiple single products has increased by more than 50% compared with February. It is not only sought after by consumers, but also "favored" by relevant departments. Guangdong Province specially issued the "ten measures to accelerate the high-quality development of Guangdong prefabricated vegetable industry", encouraging insurance institutions to launch a number of special insurance products for prefabricated vegetable products and raw materials.
A number of insurance companies have launched insurance related to prefabricated vegetables one after another, providing insurance protection for the upstream, middle and downstream industries of prefabricated vegetables. The safety of prepared vegetables and food is the most concerned by consumers.. On April 20, the Meizhou Central Branch of Guoshou property insurance and Meizhou mingkesheng Food Co., Ltd. signed the food safety liability insurance policy and issued the first prefabricated food safety liability insurance. On May 18, Taiping property insurance Shenzhen Branch successfully implemented the first prefabricated food safety liability insurance in Shenzhen, providing coverage for the production, processing, circulation, sales and after-sales of prefabricated food for Shenzhen huanchopsticks nutritional catering Co., Ltd., the central kitchen of Shenzhen dinghesheng Group Co., Ltd.
The prefabricated vegetable industry also faces multiple risks such as price fluctuation, brand reputation and product recall. At the end of April, the first order of "comprehensive insurance for prefabricated vegetables of Guangdong Hong Kong Macao Dawan District vegetable basket project" was signed in Shaoguan, Guangdong. Ping An Property Insurance and Guangdong xueyin Group Co., Ltd. selected the flagship specialty prefabricated vegetable product of Guangdong Xuechao Food Technology Co., Ltd. - Sweet Potato meat as a pilot, and the comprehensive insurance scheme for prefabricated vegetables guaranteed the risks of "food safety, corporate brand reputation, product recall and cargo transportation".
The whole industry chain of prefabricated vegetables has also been insured. On May 15, China Property Insurance Zhaoqing Center branch and Tongchuang aquaculture Co., Ltd. signed Zhaoqing's first comprehensive insurance for the whole industry chain of prefabricated vegetables, providing the latter with a package of risk protection from the production, processing and sales of prefabricated vegetables. Among them, it can protect the personal damage and property loss caused by the food safety accident of the finished products of prefabricated vegetables, and the corresponding expenses incurred by recalling the sold prefabricated vegetables.
"While meeting the 'lazy' and 'greedy' needs of consumers, safety and quality are also the most basic demands of consumers and the bottom line that food enterprises must adhere to. It is also the guarantee for whether prefabricated dishes can continue to win the trust of consumers." Yang Zeyun, a teacher from the school of management of Beijing Union University, said that from the protection provided by the above-mentioned insurance related to prefabricated vegetables, prefabricated vegetables insurance is a comprehensive insurance that includes the liability of a variety of insurance products, mainly including the cargo transportation insurance and product liability insurance of prefabricated vegetables, and even some insurance also includes the agricultural planting and Breeding Insurance of raw materials of prefabricated vegetables.
In Yang Zeyun's view, the "laotan pickled cabbage" incident exposed on March 15 this year sounded an alarm for food production enterprises about product recall. The product liability risk of food not only alleviates the product liability risk faced by prefabricated vegetable enterprises, but also dispels the concerns of customers about food safety, which is more conducive to the reputation of the enterprise brand.
grasp the 100 billion market opportunity and pay attention to risk management
The hot market of prefabricated vegetables has begun to take shape since 2021. According to AI media consulting data, the market scale of China's Prefabricated vegetable industry in 2021 was 345.9 billion yuan, an increase of 19%. Insiders said that at present, the penetration rate of prefabricated vegetables in China is expected to be only 10% - 15%, which is a certain gap from the penetration rate of 60% in developed countries. Therefore, prefabricated vegetables belong to a trillion level blue ocean market in China and have broad development prospects.
For how insurance companies seize the development opportunities of the prefabricated vegetable market, Yang Zeyun said that first, they can go deep into the prefabricated vegetable enterprises, effectively understand the risks faced by the enterprises, and formulate practical risk protection schemes for them. At present, the vast majority of prefabricated vegetable enterprises in China are small and medium-sized enterprises. It is also the social responsibility of insurance companies to provide risk protection and help the development of small and medium-sized enterprises. Second, do a good job in risk control, including risk control of production enterprises and risk control through insurance terms, such as insurance amount, liability limit, deductible, deductible ratio, insurance liability and liability exemption.
Next, what is the trend of insurance related to prefabricated dishes landing in other regions or cities? Yang Zeyun believes that the development trend of prefabricated vegetable insurance may develop to the cities where prefabricated vegetables are produced and sold.
However, there are still some challenges for insurance companies in launching and developing exclusive products for prefabricated dishes. Yang Zeyun said that simply from the perspective of product form, prefabricated vegetable insurance only applies the traditional cargo transportation insurance, product liability insurance and other insurance products to the field of prefabricated vegetables, and its risk is not significantly different from the traditional cold fresh cargo transportation insurance and food safety product liability insurance. However, at present, most of the prefabricated vegetable enterprises are small, medium-sized and micro enterprises. Insurance companies need to pay attention to whether their product quality control is guaranteed. In addition, the risk of personal and property liability of consumers in product liability insurance may face the problem of identifying whether it belongs to the liability of prefabricated vegetable products after the occurrence of personal and property loss accidents.
By giving full play to their main business advantages, integrating high-quality resources and enriching product supply, insurance enterprises can build a multi-level and wide coverage risk guarantee system for the prefabricated vegetable industry. For insurance companies to better provide insurance protection for the upstream, middle and downstream industries of prefabricated vegetables, Yang Zeyun said that the upstream is mainly the raw materials of prefabricated vegetables - agricultural insurance + futures insurance such as planting and breeding of initial ingredients of various prefabricated vegetables; Midstream? Insurance in the production process of prefabricated vegetable enterprises, including enterprise property insurance, employer's liability insurance, etc; The downstream is mainly cargo transportation insurance and product liability insurance, which should be the insurance mainly provided by this prefabricated vegetable insurance. In addition, at present, the prevention and control of covid-19 pneumonia epidemic in China is still in a critical period, and epidemic related insurance such as profit loss insurance for enterprise shutdown caused by the epidemic should also be developed.
