A few years ago, when the slogan "escape from Beijing, Shanghai and Guangzhou" became popular on the Internet, the endless pressure of first tier cities fell on countless young individuals. The word "escape" reveals a little avoidance and helplessness. Now, does the direction of young people's struggle and pursuit quietly change?
Recently, taking a large number of generation Z users of soul app as the research object, just so soul Research Institute launched an on-site survey on "the concept of job selection of young people in small towns". Finally, more than 1000 young people growing up in ordinary prefecture level cities, counties and rural areas filled in effectively. They either worked in big cities or stayed at home, but behind each choice is the real response of young people in small towns to the big times.
"Go to Beijing, Shanghai, Guangzhou and Shenzhen, or go back to your hometown?" This seems to be a growing motif that runs through the hearts of young people in the small town. What is town youth? In many media reports, most of them refer to young people from third and fourth tier cities, counties and rural areas, born in the 1980s and 1990s, with a certain educational background and a decent job.
From the income comparison data, it can be seen that the salary level of Beijing, Shanghai, Guangzhou and Shenzhen and the new first tier cities is a little higher than that of other places. According to the data, 73% of the workers in Beijing, Shanghai, Guangzhou and Shenzhen have a monthly income of more than 8000 yuan, of which 13% have a monthly salary of more than 40000 yuan; Among the young people working in ordinary prefecture level cities, only 30% have a monthly salary of more than 8000 yuan; In smaller counties and cities, only 24% of people earn more than 8000 yuan a month, but interestingly, 2% of county workers earn more than 40000 yuan a month.
Now, when the reality of more fierce social competition, single anxiety, childcare costs, house prices and other realities in big cities are put in front of this generation of young people, they begin to think about whether their life should continue to move forward in the midst of pressure and internal ups and downs.
Among them, some people choose to look back at their hometown. According to the survey data, among the foreign youth working in the first tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, only 17% have never considered returning home to work, which means that more than eight of them vaguely want to go home, and more than half of them have carefully considered going home.
There are many reasons not to go home: jobs in big cities have greater prospects for future development (61%); The infrastructure, entertainment and living environment of big cities are better (52%); The difference between the salary level in my hometown and that in big cities is too large (52%)
However, once foreigners decide to go home, their reasons are more firm. "They want to be closer to their parents, relatives and friends" (58%), "the cost of living and house prices in big cities are too high" (49%), "the competition in big cities is too fierce and the infidelity is serious" (41%) have become the three main reasons why they are unwilling to stay in Beijing, Shanghai, Guangzhou and Shenzhen.
In fact, the Internet has not only narrowed the distance between people, but also leveled some information gaps. The "volume" of big cities has been heard without personal experience. Data show that 59% of young people in small towns who stay in their hometown to work are unwilling to work in big cities.
At present, the absolute attraction of Beijing, Shanghai, Guangzhou and Shenzhen has been dispersed by the new first tier cities. For non new first tier provincial capitals, ordinary prefecture level cities and even some counties, they have grown into an indispensable growth point of China's economy. The stereotype of poor job opportunities in small cities may be changing.
It can also be seen from the survey data that the career choices of young people in small towns are more average. Although there are no particularly popular industries, all walks of life can shine. It is worth noting that 18% of young people in small towns are freelancers, accounting for the highest proportion, while 17% are ordinary enterprise employees and 13% work in government departments, institutions or schools.
Although only 20% of young people in small towns have sidelines, which is not a high proportion, once they have sidelines, their life is indeed rich and colorful. The survey shows that they will work part-time in orchards, tea plantations and other places, or increase their income through painting and craft products.
Does escaping from Beijing, Shanghai, Guangzhou and Shenzhen mean lying flat? The vast majority of young people in small towns scoff at this problem. Data show that 85% of young people in small towns do not agree with the saying of "lying flat". They think that returning to their hometown to work is just the beginning of another struggle.
It can be seen from the survey that many young people in small towns have given relatively positive estimates of their local entrepreneurial environment. According to the data, 54% of young people in small towns think it is difficult to start a business in their hometown, but there are many opportunities, while 18% of young people are optimistic about the prospect of starting a business in their hometown.
"Many markets have not been opened up" (56%), "many government support policies and great efforts" (52%), "the cost of entrepreneurship is lower than that in big cities" (49%) are the three advantages that young people in small towns think of starting a business in their hometown. At the same time, it should be noted that they have concerns about the "market scale" (57%), the "consumption habits" (56%) and the "consumption level" (48%) of small cities, which are the three most likely challenges they are likely to face in starting a business in their hometown. (end)
