Cultural digitization is now imperative. On May 22, according to Xinhua news agency, the general office of the CPC Central Committee and the general office of the State Council recently issued the opinions on promoting the implementation of the national cultural digitization strategy (hereinafter referred to as the opinions), and clearly proposed to build a national cultural big data system with physical distribution, logical correlation, fast link, efficient search, comprehensive sharing and key integration by 2035, The digital achievements of Chinese culture are shared by the whole people. It is worth noting that this opinion also puts forward eight key tasks to promote the smooth implementation of the digital strategy.
form a three-dimensional cultural service supply system
According to the opinions, by the end of the 14th Five Year Plan period, cultural digital infrastructure and service platform will be basically built, forming a Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated, interactive and three-dimensional cultural service supply system. In order to further achieve the goal, the Opinions also put forward eight key tasks.
The first thing to mention is the construction of databases and infrastructure. The opinion proposes to make overall use of the achievements of digital projects and databases built or under construction in the field of culture to form a database of Chinese culture. In terms of consolidating cultural digital infrastructure, relying on the existing cable TV network facilities, radio and television 5g network and interconnection platform, a national cultural network is formed, and multiple subjects are encouraged to rely on the national cultural network to jointly build a cultural data service platform.
At the same time, the opinions encourages and supports all kinds of cultural institutions to access the national cultural network, use the cultural data service platform to explore effective ways of digital transformation and upgrading, develop new scenes of digital cultural consumption, and vigorously develop new digital cultural experience of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration and online on-site combination.
In terms of public cultural services, the opinion proposes to comprehensively promote the construction of national cultural big data system, National Smart Library System and public cultural cloud, enhance the supply capacity of public cultural digital content and improve the digital level of public cultural services. In addition, we will build a cultural digital governance system, improve the comprehensive law enforcement system of the cultural market, and strengthen the transaction supervision of the cultural data element market.
support enterprises to be listed on the science and innovation board
The implementation of cultural digitization strategy is inseparable from the development of enterprises. In this regard, the opinions further proposes to speed up the digital layout of cultural industry, cultivate a number of new cultural enterprises in the fields of cultural data collection, processing, trading, distribution and presentation, and lead the direction of digital construction of cultural industry.
The sci-tech innovation board, which mainly serves scientific and technological innovation enterprises that meet the national strategy, break through key core technologies and have high market recognition, also appeared in the opinions issued this time, saying that it “supports digital cultural enterprises that meet the attributes of sci-tech innovation to be listed and financed on the Sci-tech Innovation Board, promotes the construction of disciplines related to cultural digitization, and makes good use of the industry education integration platform”.
In addition, the Opinions also calls for speeding up the research and formulation of cultural digitization construction standards, improving the dynamic mechanism of cultural resource data sharing, studying and formulating industrial policies to support cultural digitization construction, implementing and improving financial support policies, and arranging national scientific and technological innovation bases such as national technological innovation center and national key laboratories in the field of cultural digitization construction.
“The orientation of the science and technology innovation board is oriented to the field of scientific and technological innovation, which is in line with the cultural digitization strategy. In addition, cultural and technological enterprises often face high R & D costs and large investment of energy, which increases the risks and challenges of the company’s operation. If we can support cultural and technological enterprises to be listed and financed on the science and technology innovation board, we can also reduce the pressure of enterprise operation to a certain extent and help related businesses to be better implemented.” Said Li Jie, a researcher at the digital cultural and creative industry think tank.
formulate specific implementation plan according to local conditions
With the issuance of the opinions, how to implement it in the future has also attracted much attention. The opinions stressed that all localities should put the promotion and implementation of the national cultural digitization strategy on the important agenda, formulate specific implementation plans according to local conditions, and relevant departments should refine policies and measures. All regions and relevant departments should strengthen the follow-up analysis, coordination and guidance on the implementation of the opinions, and pay attention to the effect evaluation.
The Opinions also made it clear that in the links of data collection and processing, transaction distribution, transmission and storage and data governance, we should formulate cultural data security standards, strengthen the data warehousing standards of Chinese cultural database, build a perfect cultural data security supervision system, and improve the property rights protection measures of cultural resource data and cultural digital content.
In the view of insiders, although there are differences in cultural heritage among different provinces, cities and regions, coupled with the different emphases and basic conditions of industrial development, it is bound to have different implementation paths in promoting cultural digitization strategy. Li Jie believes that the release of the opinions puts forward a major development direction from the macro level and plays a leading role. However, in the specific implementation process, it needs to be gradually promoted in combination with the actual situation, so as to ensure that all localities can not only move forward in the same direction, but also blossom and form their own unique competitiveness.
