Securities code: Guangzhou Shangpin Home Collection Co.Ltd(300616) securities abbreviation: Guangzhou Shangpin Home Collection Co.Ltd(300616)
Guangzhou Shangpin Home Collection Co.Ltd(300616)
Record of investor relations activities
No.: 2022005
□ specific object research □ analyst meeting
Investor relations activities
□ media interview ■ performance briefing
category
□ press conference □ Roadshow
□ site visit □ others ()
Investors participating in the online presentation of 2021 annual results
Time: 15:00-17:00, May 20, 2022
In panorama · roadshow world（ http://rs.p5w.net. ）Place to hold 2021 annual performance online
Ming Hui
Mr. Li Lianzhu, chairman of the board of directors, Mr. Zhou Shuyi, general manager, Mr. He Yuyuan, deputy general manager and Secretary of the board of directors, Mr. Bing, chief financial officer Zhang Qizhi and independent director Peng Shulong
Q: what is the company’s business plan for 2022?
A: Hello! The company’s business plan for 2022 is carried out closely around the company’s development strategy, committed to providing consumers with integrated services such as whole house decoration, whole house customization and whole house supporting facilities, and firmly and continuously invest in exploring the road of the development of China’s home decoration industry. The core point of the 2022 business plan is “high-quality development”, strengthen the core basic ability and the growth of core main business, and reduce investor relations activities
The company will improve efficiency and process reengineering, focusing on substantial profit growth. thank you!
Introduction to main contents
Q: did the company put forward the concept of whole house customization as early as 2017? Why did the company not form a new moat or establish a new growth pole over the years? Last year, the company did not explain the reasons for the massive decline in performance in its annual report, but wrote the power of “action”. Does it mean that the company will only shout slogans?? Haven’t taken action for so many years?
A: Hello Guangzhou Shangpin Home Collection Co.Ltd(300616) from the transformation of Yuanfang software into the household industry, many innovative explorations have been made and many achievements have been made so far: it took the lead in putting forward the concept of whole house customization, created an innovative business model of C2B + o2o, and solved the contradiction between personalized customization and mass production through intelligent manufacturing. With software technology, innovation ability, advanced flexible production technology, cloud computing and big data practice, Become China’s industry 4.0 and intelligent manufacturing sample benchmarking enterprise. The recurrence of the epidemic has had a certain impact on all walks of life. In the face of the recurrence of the epidemic and the uncertainty of the bad market environment, we need to emphasize the power of action, focus on business quality and efficiency, actively implement cost reduction and efficiency increase, reconstruct and optimize business processes. Thank you for your attention and support to Guangzhou Shangpin Home Collection Co.Ltd(300616) ! Q: how about the investment promotion of the company’s small orange store this year? A: Hello! In the past, many of our franchise stores were distributed in high-level cities, and the first, second and third tier cities are also places where we focus on o2o business and promote the strategy of shopping center stores. At present, we still have a large number of blank cities that have not been developed. These cities are more concentrated in low-level cities. This year, we will speed up our investment attraction and channel sinking. There are 20 Jinzai Food Group Co.Ltd(003000) counties in China, which will be a big space. Thank you for your attention and support to Guangzhou Shangpin Home Collection Co.Ltd(300616) ! Q: where is the fixed increase plan? A: Hello, according to the further audit opinions of Shenzhen Stock Exchange, the company has updated and further supplemented and revised the financial data of the reply to the audit inquiry letter and the prospectus and other application documents together with relevant intermediaries, and disclosed the revised relevant documents on cninfo.com on May 19. For details, please refer to the relevant announcement of cninfo.com. The issue of shares to specific objects of the company needs to be reviewed by Shenzhen Stock Exchange and approved by China Securities Regulatory Commission before it can be implemented. The company will timely perform the obligation of information disclosure according to the progress of the issue. Thank you for your attention and support to Guangzhou Shangpin Home Collection Co.Ltd(300616) ! Q: what is the share price? A: Hello! Due to the influence of many factors, the management of the company will make unremitting efforts to standardize the operation, improve the operating performance, continuously improve the comprehensive strength and internal value of the company, and strive to give back to the majority of investors with better market value performance. thank you!
Q: Why did the share price collapse? A: Hello! Due to the influence of many factors, the management of the company will make unremitting efforts to standardize the operation, improve the operating performance, continuously improve the comprehensive strength and internal value of the company, and strive to give back to the majority of investors with better market value performance. thank you! Q: where is your new growth point! Can you tell me the specific situation? A: Dear investors, Hello! The company is fully transformed and committed to providing consumers with integrated services such as whole house decoration, whole house customization and whole house supporting facilities. After several years of practice, we have made the following judgments on the development of the decoration trend: first, the growth of China’s home industry for many years in the past mainly stems from the rapid growth of the new housing market. However, with the marginal slowdown of the growth of new housing, the stock housing market gradually rises. The stock housing market is the future trend and the main battlefield of Pan home industry competition in the future. The demand for redecoration brought by stock housing transaction and stock housing renewal will become a common demand in the future, and the decoration can well match this demand. Second, the intergenerational changes of consumers have brought changes in consumer behavior. The main consumers of the new generation of home market are more and more inclined to a one-stop experience of saving time, worry and effort. They no longer go to building materials stores, compare prices, buy materials, and then hand them over to the construction team for construction. Consumers’ recognition of the packaging mode is increasing, and the trust between consumers and packaging enterprises is also increasing. Third, the integrated sales model of software and hardware can effectively improve the situation that traditional decoration enterprises are difficult to make profits and expand in scale, and provide the possibility for the industrialization of home decoration industry. The whole decoration mode will be an important starting point for home decoration to realize the development of economies of scale, and it will also be our new growth curve in the next decade.
Thank you for your attention and support to our company! Q: what is the current cash flow of the company? A: Hello, the company’s current cash flow is good, which can meet the needs of daily operation. thank you! Q: please introduce the industry status of the company. Thank you. A: Hello Guangzhou Shangpin Home Collection Co.Ltd(300616) as a leading customized home furnishing enterprise in China, its revenue in 2021 is 7.31 billion yuan, and its scale is in the forefront of the industry. Compared with other friends, the company has the following advantages: 1) leading information and digital advantages; 2) Advantages of integrated solution of whole house decoration; 3) Advantages of large-scale flexible customization; 4) The combination of o2o online marketing and offline physical store sales has the advantage of sales channel. Thank you for your attention and support to Guangzhou Shangpin Home Collection Co.Ltd(300616) ! Q: what does the store partner system mean? A: Hello! In order to motivate the store managers and core backbones of Direct stores, promote the continuous improvement of store operating performance, adhere to the partnership concept of career co creation, revenue sharing and moderate risk sharing, and follow the principles of facing the future, customer-oriented, striver oriented, long-term principle, contribution and continuous dynamic incentive, the company implements the store partner incentive plan, which is referred to as the store partner plan for short. thank you! Q: is the stock price of your company still so effective? Employees can buy it from the secondary market. A: Hello investors! The second type of restricted stock incentive plan of the company in 2021 is still valid. Thank you for your attention and support to the company. Q: what is the number of shareholders as of this week? A: Hello! The company will disclose the number of shareholders at the end of the reporting period in the periodic report. Thank you for your attention and support to Guangzhou Shangpin Home Collection Co.Ltd(300616) ! Q: did the epidemic in Jiangsu and Guangdong from March to April have a great impact on the company? Have you ever stopped production due to the epidemic? A: Hello investors! The epidemic situation in various places has a certain impact on the business development of the company, and the production and operation activities of the company are normal. Thank you for your attention and support to our company! Q: when did Chengdu vishan start construction? A: Hello! Chengdu vishang factory construction project will be started in the first half of 2020. Thank you! Q: we have opened a new franchise store in the county. Ask chairman Li, can you give a discount to the shareholders who are optimistic about your company for a long time? Thank you a: Hello, thank you for your recognition of the company’s products and services. Q: 1. By the end of 2021, the operating revenue of the integrated mode in the annual report is about 1.109 billion yuan. What is the income of the integrated mode in addition to the direct operation. How many of the 2236 franchise stores have been transformed into packaged stores. 2. Chairman Li Lianzhu raised three core issues for the whole assembly, including digital capability, supply chain integration and construction standardization. Please introduce the construction standardization. Now the situation in China and the progress of the company in this regard. 3 please introduce the specific cooperation between the company and jd.com in the supply chain. A: Hello! It is a difficult problem for the industry to do a good job in the whole assembly and form economies of scale. We believe that three core issues need to be solved in this process: Digital capability, supply chain integration and construction standardization. With the digitalization of the whole process of assembly and the coordination of supply chain integration, in the future, with the application of dry construction technology and the gradual maturity of fabricated products, the dependence on construction workers will be gradually reduced, the degree of construction standardization will be further improved, and finally industrialized assembly will be realized. This year, our cooperation with jd.com will still be very close, involving many aspects. The two sides have reached several-year cooperation in SaaS services, which is currently advancing rapidly, which is also the affirmation and recognition of our software capabilities. On the one hand, through technical empowerment, we help JD online have stronger ability to do online Pan home scene Internet display and marketing, help their traffic transformation, and finally feed back to our channels; On the other hand, the two sides also have continuous in-depth cooperation in traffic, supply chain and stores. Supply chain empowerment helps us enrich our entire consumer oriented product line. Thank you for your attention and support to Guangzhou Shangpin Home Collection Co.Ltd(300616) ! Q: Mr. Li, please explain that the stock has fallen by 50% in one year recently. Is there any measure to redeem the stock and improve the market in the later stage? A: Hello, thank you for your attention. Q: in short, has the company’s management looked at the current stock price? What is the reason for this building falling endlessly? A: Hello! Due to the influence of many factors, the management of the company will make unremitting efforts to standardize the operation, improve the operating performance, continuously improve the comprehensive strength and internal value of the company, and strive to give back to the majority of investors with better market value performance. thank you! Q: have you considered the transformation from software to home decoration and then to sophisticated products? Furniture and home decoration are bulky and large pieces. Now that you have capital, consider making some high technology. A: Hello! Thank you for your attention and suggestions. Q: Why did your company’s share price fall like this? Is there a problem within the company? A: Hello! At present, the company operates normally. Due to the influence of many factors, the management of the company will make unremitting efforts to standardize the operation, improve the operating performance, continuously improve the comprehensive strength and internal value of the company, and strive to give back to the majority of investors with better market value performance. thank you!
Q: what are the reasons for the continued rise of Q1 accounts receivable in 2021 and 2022?
A: Hello! The increase of accounts receivable in Q1 in 2021 and 2022 was caused by the fact that some sales contract payments did not reach the settlement period. thank you! Q: what is the performance target of the packaged business in 2022? A: Hello! In 2021, the company realized an operating revenue of about 1.109 billion yuan in the whole packaging mode, with a year-on-year increase of 53.69%. It is believed that this year’s decoration will continue to develop at a relatively high speed. Thank you for your attention and support to Guangzhou Shangpin Home Collection Co.Ltd(300616) ! Q: Chairman Li Lianzhu raised three core questions about the whole assembly, including digital capability, supply chain integration and construction standardization. Please introduce the construction standardization. Now the situation in China and the progress of the company in this regard. A: Hello! It is a difficult problem for the industry to do a good job in the whole assembly and form economies of scale. We believe that three core issues need to be solved in this process: Digital capability, supply chain integration and construction standardization. With the digitalization of the whole process of assembly and the coordination of supply chain integration, in the future, with the application of dry construction technology and the gradual maturity of fabricated products, the dependence on construction workers will be gradually reduced, the degree of construction standardization will be further improved, and finally industrialized assembly will be realized. Thank you for your attention and support to Guangzhou Shangpin Home Collection Co.Ltd(300616) !
Q: is the impact of the current epidemic on the company’s offline business alleviated? A: Hello investors! With the phased achievements of epidemic prevention and control in various regions, the business expansion of the company is gradually returning to normal. Thank you for your attention and support to our company! Q: the share price has fallen to 20%. At present, there are a large number of private placement. Is there any benefit transfer… Do you think it’s necessary to shoot a piece of land for 1 billion, plus how much it costs to build it? Can’t you use this money first? A: Dear investors! The company conducts private placement and other financing activities according to the macro market situation, industry development and company development. The purpose is to help the long-term sustainable and healthy development of the company. There is no behavior that damages the legitimate rights and interests of all shareholders, such as interest transmission. Thank you! Q: Mr. chairman, after listing, the company should pay attention to maintaining the stock price in the secondary market within a reasonable valuation range. It is also an important measure to maintain the company’s image. Your company has repeatedly maintained the withdrawal of investment funds in the primary market, but the stock price of the company is on the floor when the secondary market has a good market in the past two years. A: Hello! Under the influence of many factors, the management of the company will make unremitting efforts to standardize the operation, improve the operating performance, continuously improve the comprehensive strength and internal value of the company, and strive to give back to the majority of investors with better market value performance. In the past five years since its listing, the company has been holding
