Remember the Han Emperor Maotai, which was auctioned for nearly 10 billion yuan a few days ago, was suspended by the merchant and put on the shelves again, but it ended in a stream auction on the evening of the 20th.
was quoted for nearly 10 billion yuan due to the exemption of deposit
On the 20th, Zhongxin finance and economics reporter logged into the auction platform and found that the auction of 1992 Han Di Maotai liquor sent by Zhongzhi JIUPU old tavern ended at 23:59:59 p.m. on the 20th. Six people signed up, 1838 people set reminders and watched 122347 times, but no bid ended in streaming auction.
center screenshot selling platform / center
A few days ago, this auction also experienced the quotation of “channeling monkey”, and finally was quoted an amazing price of 9999999 billion yuan, which is only “one step away” from 10 billion yuan.
It is understood that the starting price set at that time was also 39.99 million yuan, but the difference was that the deposit was 2000 yuan. At the same time, the auction merchant stipulated that if you pay attention to the store, you can waive the deposit.
Because you only need to pay attention to the store and do not pay the deposit, you can participate in the auction, and you can refuse to pay after the auction is successful. This triggered an “auction Carnival”.
According to media reports, at 7:05 on May 12, after a buyer offered 39.99 million for the first time, someone began to increase the price at about 3:30 p.m. on May 16. At 21:13 p.m. on May 16, the price soared from 52.58 million yuan to 5257779 million yuan. Since then, the auction price has risen all the way. By 22:13:14 on May 16, the price had been photographed to 9999999 billion yuan.
After the unusual auction attracted attention, on the 16th, Alibaba auction posted on its microblog that the 520 investment Festival launched a bottle of 1992 Han Di Maotai. During the bidding process, it was found that some users were suspected of malicious bidding, resulting in the bidding price far exceeding the valuation. The merchant decided to suspend the auction temporarily. At 2:00 p.m. on May 17, the product will be re photographed.
center screenshot from Weibo center>
The reporter noted that after the auction again on May 17, the deposit has been changed from 2000 yuan to 50000 yuan, and can not be exempted by paying attention to the store.
no auction threshold is set, and merchants are questioned and hyped
However, for such an expensive Maotai liquor auction, the merchants had not set the corresponding auction threshold before, and netizens roast, “the subject matter of 3999w doesn’t need a deposit. Can you be more serious?” Some netizens even doubt whether this is malicious speculation.
According to media reports, some people in the industry also questioned that this is an insincere marketing activity with the purpose of “attracting attention” and “attracting traffic”.
The reporter found that Zhongzhi JIUPU old wine restaurant had been involved in many sales contract disputes. The reason for the dispute was that it did not deliver the 53 degree 30L 60kg Kweichow Moutai Co.Ltd(600519) wine purchased by the buyer, which was later judged by the court.
what is the origin of the Han Emperor Maotai, which was quoted at such a high price
According to public information, Han Di Maotai liquor is a luxury liquor produced by Kweichow Moutai Co.Ltd(600519) and came out in 1992. On the package of its wine box, the golden beads contained in Longkou are made of pure gold. At that time, only 10 bottles were produced. Except for one bottle, the other 9 bottles were auctioned in Hong Kong, China. In the late 1990s, Han Di Maotai liquor was sold at a high price of HK $1 million.
In April 2011, at the “first special auction of aged Maotai liquor” held by Guizhou auction company, a bottle of “hardbound Han Di Maotai liquor” was sold for 8.9 million yuan, which set a new historical record of the auction price of Han Di Maotai liquor at that time. Later, at the 2019 Tianjin sugar and wine fair, the valuation of handi Maotai liquor was as high as 31 million yuan.
The starting price of the 39.99 million auction of Zhongzhi JIUPU old tavern once again set a new price record for Han Di Maotai.
Over the years, Maotai has also been a regular guest on the auction table. For example, in June 2021, Sotheby’s auction house in London announced that a box of 1974 “sunflower” Maotai was sold for £ 1 million (about 9 million yuan). After calculation, the bid for a single bottle was nearly 380000 Yuan. (end)
