On the morning of May 19, the Information Office of Taiyuan municipal government held a press conference on improving the quality and efficiency of Taiyuan’s service industry in 2022. At the meeting, the relevant person in charge of Taiyuan culture and Tourism Bureau introduced the specific measures and key work to promote the quality and efficiency improvement and high-quality development of the city’s cultural and tourism industry in combination with the 2022 action plan of Taiyuan to promote the quality and efficiency improvement of the service industry.
Hu Yanqing, a member of the Party group and a three-level researcher of Taiyuan Municipal Bureau of culture and tourism, introduced that Taiyuan Municipal Bureau of culture and tourism will actively plan the layout from the aspects of strengthening supply, strengthening industries, enriching business forms, improving factors, developing markets and creating an excellent environment, so as to improve quality and efficiency. Strengthen the supply side, make every effort to build the overall layout of the tourism industry in the first ring and the belt, and build four tourism sectors: Xishan, Fenhe, Gucheng and Fucheng; We will actively promote the reform of the system and mechanism of state-owned scenic spots, effectively integrate high-quality cultural and tourism resources, and focus on building a core leading scenic spot. In terms of strengthening industry, focus on building a world-class tourism and health destination, and make every effort to build an ecological cultural tourism and leisure industry cluster in Taixin integrated economic zone; Promote the expansion and strengthening of the existing cultural tourism industry, strengthen the overall development and utilization of ecological cultural tourism and leisure resources, and vigorously develop modern cultural industrial parks; Increase support for cultural and tourism enterprises and actively cultivate new growth points; We will make every effort to attract investment in the cultural tourism industry, take the initiative to provide coordination services, and promote the construction of a batch of cultural tourism projects as soon as possible. In terms of enriching business forms, actively promote the expansion and quality improvement of cultural and tourism consumption places, improve the layout of business forms, add the construction of Shanghai Dzh Limited(601519) scenic spots, and improve the level of convenience; Transform and improve traditional cultural formats such as performing arts, entertainment and arts and crafts, promote the quality improvement and upgrading of the animation industry, and deeply tap the new potential of health care, hot spring, research and learning, TCM health care and other formats. In terms of improving elements, vigorously develop the tourism elements of “food, accommodation, travel, shopping and entertainment”, open up all links, extend the industrial chain, retain “overnight guests” and stimulate secondary consumption; Actively build a tourism distribution system, build and improve the transportation hub, tourism distribution and tourist service functions of core scenic spots, improve the transportation system between scenic spots, and form a closed-loop tourism transportation in the whole city; Actively introduce international and Chinese brand hotels, cultivate high-standard accommodation products, and develop high-quality tourism home stay in combination with rural revitalization; Support time-honored brands, intangible cultural heritage projects, arts and crafts and other enterprises and inheritors to settle in scenic spots and blocks. In terms of market development, vigorously cultivate the “splendid Taiyuan” tourism brand system, deeply tap historical and cultural resources, and plan to launch more high-quality tourism routes. In terms of creating an excellent environment, we will comprehensively improve the service and supervision ability of the cultural and tourism market, vigorously optimize the business environment, and serve the main body of the market with high quality and efficiency.
The meeting made it clear that Taiyuan plans to invest 420 million yuan to carry out the issuance of the second stage of “Jinqing consumption · happy life” digital consumption vouchers from May 28 to July 1, and focus on the areas of accommodation and catering (including commercial complex), retail general appliances, home appliances, online general use, culture and tourism, automobile and so on.
